By Dee Survilla
Starting a writing business is difficult enough without adding marketing to the mix. But, it is necessary for getting your books out there and making sure people know about what you wrote. Authors have to be creative and resourceful when it comes to marketing. With limited funds and manpower, they have to find ways to get their message out there without breaking the bank. There’s no doubt that using marketing tools is helpful for content marketing businesses. However, with so many options available, it can be difficult to determine which ones are the most suitable for authors.
With the rise of digital marketing, it is imperative to know all the options. Luckily, there are many tools at our disposal that can help authors promote their books and reach a wider audience. From social media to SEO, these tools provide a cost-effective way for authors to help grow their audience. Here’s a look at some of the most popular options available today.
Marketing tools to help your content marketing business grow
1. Google Analytics
If you’re an author, there’s a reasonable chance you’re always looking for ways to improve your writing. And if you’re not already using Google Analytics, you should be! Google Analytics can help you track how many people are visiting your website and reading your articles, as well as give you some insights into their behavior. By utilizing this data you can find out which content is most effective and popular and make necessary changes.
2. CoSchedule Headline Analyzer
CoSchedule’s Headline Analyzer is an excellent tool for judging the quality of your blog post titles. Your title is evaluated out of 100, and you will be informed when to use numbers in your headline and whether your headline has been used before. By following the guidelines offered by the analyzer, you can craft headlines that are both search engine and reader-friendly. Crafting effective headlines is essential for drawing readers in and getting them to click through to your post. With CoSchedule’s Headline Analyzer, you can make sure that your headlines are as good as they can be.
3. Hootsuite
Hootsuite is a social media management platform that can help authors effectively manage their online presence. With Hootsuite, you can connect all of your social media accounts in one place, schedule posts ahead of time, track audience engagement, and more. It can also help create separate streams for each book project, providing insights into who is talking about the author’s book and what they are saying. This information can be used to target potential readers and promote the book even further.
Using Hootsuite is a smart way to stay on top of your social media marketing strategy and reach more readers.
4. Semrush
Most people think of search engine optimization (SEO) as a technique used to help websites rank higher in Google search results. However, the same principles can be applied to help authors achieve better visibility for their books. By using the right tools, such as SEMRUSH, authors can track their keywords and competition, identify trends and insights, and optimize their content accordingly. SEMRUSH is an essential tool for any author looking to improve their book’s ranking and visibility online.
5. VEED
Knowing how to write is only half the battle for authors. Once your book is complete, you have to find ways to market it and get it in front of readers. Video marketing is one of the new and innovative ways to market books. Video marketing is a powerful tool for authors to engage their readers and expand the reach of their books.
VEED is an online video editor that provides a full suite of tools to level up your videos. You don’t need any media editing software on the computer because all of its features are available in an easy-to-use interface that takes hardly any effort to master. You can easily create professional-looking videos that can be used for advertising or social media purposes. With just a few clicks, you can rotate your video from horizontal to vertical or vice versa.
It is easy to use Veed and offers a large number of options for creating videos that are both practical and effective, giving your marketing an edge.
Is it really necessary to use marketing tools?
Many authors struggle with this dilemma, especially when resources are limited. But the truth is, using marketing tools can be essential for success–especially in today’s digital age.
The digital marketing landscape is changing at a rapid pace, and as an author, you need to be on top of trends. You can’t afford for your efforts in this area to become overlooked while other content writers use tools that will help them get ahead.
The challenge of being a successful author today does not just lie in writing top-quality books, but also figuring out how to effectively market them digitally. A marketing plan that considers marketing tools will greatly improve your chances of reaching new readers and boosting your books.
Dee is a passionate writer and editor who loves to write about business and marketing. When she’s not tapping away at her keyboard writing articles, she spends her free time hitting the road or dancing her heart out.
