By Sudhir Bhushan
More and more businesses are looking for new marketing avenues to generate qualified leads, which are essential to boosts conversion. With the fierce competition online, there is no dearth of options for customers. This makes it harder for businesses to garner leads that convert. However, here, the one technique that has really proven quite lucrative for businesses in increasing leads is ebook marketing.
There are many reasons to create an ebook, the primary being, it is a cost-effective digital marketing technique compared to others. ebooks also provide greater SEO value as it can be used for link building purposes long after it is first published. ebooks are essentially comprehensive resources that offer in-depth information on a particular topic. This makes it quite popular with the customers, who wouldn’t hesitate to share their email id to download an ebook that interests them.
Writing an ebook is challenging. However, once you have done writing it, the next part includes marketing it, which is tougher still. The simple reason for this is because of the ample availability of ebooks online. Thus, to obtain your marketing objectives, you need to make your ebook stand out and market it extensively to boosts its visibility.
For businesses, especially, ebooks are a great marketing platform to promote their product/services through case studies, client testimonials, adding a how-to video inside the ebook, etc. This allows you to sell/market your product/services in a subtle way. Plus, the benefits of it is two-fold; the customers get the information they want, and you get a qualified lead that might convert.
The below-mentioned infographic consists of tried and tested ebook marketing strategies that you can follow. These can help you to create a successful ebook marketing campaign. So, check out this infographic now and for more details, read here.