By Al Gomez
As an ebook author, most of you may think that your job is done after you have created your book. But the truth is—there is more work to do after you have created your piece.
If you have any plans of increasing your ebook sales, it is time to think as more than just an author but as a marketer as well. In a digital marketer’s perspective, here are some tips you can try to boost your ebook sales.
Engage In Social Media
Social media is one of the ideal stomping grounds for promotion. Whatever you have to offer for your audience, having a strong online presence will help you expand your reach.
For starters, social media is a great avenue to introduce yourself as an author. Before anything else, you have to let your readers know who you are and what you offer. Utilizing various social media channels like Facebook, Twitter, and Instagram can help you spread the word. From there, you can build connections.
From these connections, you can have your own loyal followers. How? By providing them with genuine interaction, you will be able to transform followers into loyal brand advocates. These brand advocates can then be your own marketing army. They will help you in sharing your new ebooks to their followers which in the process increasing your subscriptions and sales.
Furthermore, you have to know how to find the right balance between non-promotional messages and sales-y pitches. According to SproutSocial, 46% of users will unfollow brand in social media for posting too many promotional pitches. Don’t waste your opportunity to grow your sales.
So as much as possible, make sure you post regular updates, share useful content, and engage with your readers so they may not feel that you are just preying them for money.
Entice Them With Blog Posts
In promoting your ebook, reaching out to the right audience is important. But you also have to be aware that although you have target readers, not all of them are the same.
Basically, there are two types of target readers. One is the type of readers who will download your ebook just by knowing your topic and the other one is the type where you have to provide them with something that would stir their interest first before you can direct them down the sales funnel.
The latter you have to put your focus on. Most of your target readers belong to this type. They are the readers who put more value on what they would get if ever they will purchase your book. Providing them with useful readings through your blogs should do the trick.
Famous ebook writers like Amanda Hocking (My Blood Approves), Steve Aitchison (100 Ways to Develop Your Mind) and Farnoosh Brock (The Healthy Smoothie Bible) have their own blogs where they post useful and relevant content free for public consumption. Through this, they are able to entice their readers and encourage them to purchase their ebooks. They give their audience a glimpse of what they will likely to read when they purchase their creations.
It may seem counter-intuitive but having a blog post can actually boost your self-publishing career. If doesn’t defeat the purpose of your ebooks, but it allows your target readers to be ready for purchasing your work.
Get Into Various Online Selling Platform
Your target readers may not be in the same places. They do not use the same platforms to search for valuable and relevant readings. If you want to maximize your reach, you also have to utilize various ebook platforms to sell your digital works.
Ebook sites like Apple, Amazon, Google Books, and Kobo are already big players in ebook selling and delivery. But you also have to be aware of other places you can place your ebooks on to deliver it to your target audience.
There are also plenty of sites you can sell your ebook on like Scribd, Smashwords, and Shopify. Don’t hold back. Don’t limit yourself to the big players. Find other opportunities to market your books and expand your market.
Be Clear With Your Call-To-Action
If you decide to promote your ebooks through your page or website, you should know the importance of having a clear call-to-action to compel readers to download or purchase your works.
A clear call-to-action has an impact on how well you drive your readers toward making a purchase. Make your call-to-action stand out by choosing a background which readers can easily see. Phrasing is also important. Avoid using generic phrasing such as “Download Now” or “Download This Ebook.” Instead use the title or the shortened title of your topic like “Download To Learn How To Create Ebook.”
If you are not sure what kind of call-to-action will work for you, you may run a test on phrasing, designs, and colors to see what is more effective.
It may take a lot of work to promote and boost up your sales but with the right approach and techniques, it is not impossible to see sales increase. So try to put these tips into work and hopefully you will be on your way to more ebook sales.
Al Gomez is a Digital Marketing Consultant at Dlinkers and Sagad. With more than twelve years of digital marketing experience in search engine optimization, paid search and email marketing, he has contributed to a variety of online publications including Moz, Semrush and Wordtracker.