Today, for the first time, I stepped into one of NYU’s 10+ libraries. Bobst Library definitely has the most interesting name, and it is huge–some of its study rooms and eating areas are underground. I hate to say it, but the NYU library is more impressive than the UCSB library (sorry Gauchos, if it’s any consolation I don’t even know what NYU’s mascot is…panthers? violets?)
Anyway, while at this massive library, I learned a few new things about digital financials. Well actually, not really, I just wanted to tie in what I’ve learned recently about digital financials. First off, digital ad revenue models are complicated and daunting. But once you get past all that, you can break it down into two main groups: direct and indirect ad impressions. Direct ads are ads the website’s sales team sold–pretty straight-forward. Indirect ads are where it gets tricky.
After a few digital financial classes and some side research, it seems indirect ads come from 3rd party sites that sell advertising on behalf of the website. This can happen with demand-side platforms, where all the ad information is aggregated on one platform, or networks, or exchanges. Direct ads are more profitable, but small start-up companies will have to rely more on indirect ads because they will not have enough traffic to make money from direct ads. And that’s all I’ve got for now.
