This blog is about digital publishing, but there is something to be said about the creativity around physical books and related products. Here are a few projects with creative physical elements.
Four Secret Novels
An inspiring story of how when you build an engaged community, you can create some fun, interesting content for them. Author Brandon Sanderson took two years to secretly write four books. He writes sci-fi and fantasy and he launched a Kickstarter for his novels (backers will get one per quarter in 2023). He raised over $15 million in the first day, and by the time the campaign wrapped, raised over $40 million. Rewards included monthly swag boxes and leatherbound copies of the books.
As an aside, the same author also recently released his book Warbreaker under Creative Commons, making it free for people to read and share. There are even different versions released, so you could see how things evolved if you wanted. Since it’s downloadable, this doesn’t fall under the realm of physical books, but it’s still interesting. Plus, you could print out your own copy.
Push Turn Move
Which brings me to the next project…the hardcover book Push Turn Move. The publisher, Bjooks, only publishes physical books. Push Turn Move has lots of essays, interviews, and photos. It’s an updated version that costs $75, and their website showcases some video reviews, which shows how interested their fans and readers are.
Dracula: The Evidence
Then there’s Dracula: The Evidence Archive Edition. It’s available for pre-order right now for $400. In addition to the text, you get reproduced maps, letters, diaries, newspaper clippings, telegrams, and a playable record, all in a briefcase.
What do you think? Is this a strategy that could work for your brand?