Digital Pubbing

Exploring the ins and outs of the publishing industry

Videos

Resources for Making Videos and Marketing With Them

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Videos can be a great tool for marketing. But there's a lot to learn. Below are some resources to help you get started, and links to updates on major platforms. How to Use Video for Marketing How to create videos to promote your book on Front Edge Publishing How to create a successful YouTube channel on My Wife Quite Her Job A video hack to boost ecommerce sales on … [Read more...] about Resources for Making Videos and Marketing With Them

The Joy of Books

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Amazing video! Here's what the creators said about it: After organizing our bookshelf almost a year ago (http://youtu.be/zhRT-PM7vpA), my wife and I (Sean Ohlenkamp) decided to take it to the next level. We spent many sleepless nights moving, stacking, and animating books at Type bookstore in Toronto (883 Queen Street West, (416) 366-8973). Everything you see here can be … [Read more...] about The Joy of Books

Making Money with Mobile

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Between the iPhone, the iPad, and the Android platform, mobile and tablets are on their way to becoming hugely profitable. But it's not just the apps that are making them popular. Mobile web is still an important component of mobile as a whole, and McDonald's certainly knows that. Advertising and monetizing mobile is still being experimented with, and McDonald's has come up … [Read more...] about Making Money with Mobile

The Future of Publishing…We’re In It

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Three interesting articles about the publishing industry caught my eye today. But first, I've found that reading and thinking critically about articles goes more smoothly with music, so I invite you to play the video below and enjoy the sweet sounds of "Stereo Love" while reading the rest of my post. (And yes, I may be a little obsessed with this song right now). First, … [Read more...] about The Future of Publishing…We’re In It

So You Want to Write a Novel

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After taking a ton of creative writing classes and working in the publishing industry a little bit, I can say that this video is hilarious and touches upon all the issues/ideas new writers may have. I remember once I saw Jeffrey Eugenides, author of The Virgin Suicides and Middlesex, speak, and he addressed the condension most writers face. "Writing is the only profession … [Read more...] about So You Want to Write a Novel

12/06/10: This Week in Publishing

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It has finally happened! Google launched the Google eBookstore on Monday. The bookstore is an extension of Google's book project, "an effort that began in 2004 to scan all 130 million books in the world, by Google’s estimate." Because it is cloud-based, it is an "open-ecosystem," which means consumers can buy their books once through the eBookstore, store them in a "central, … [Read more...] about 12/06/10: This Week in Publishing

Douglas Adams: Parrots, the Universe and Everything

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Don't panic. It's just a video. I love everything Douglas Adams, so I was thrilled when my friend sent me the link to TED of Adams giving a talk at UC Santa Barbara (my alma mater!) And then, as I do with everything I'm interested in, I did some research. I knew that Adams had died somewhere in the early 2000s, before the newest Hitchhiker's Guide to the Galaxy movie … [Read more...] about Douglas Adams: Parrots, the Universe and Everything

This Week in Publishing

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Here's what's going on in the publishing industry this week: It's JFK month. Makes sense, since this year marks the 50th anniversary of his election. On Monday The Perseus Books Group, along with NBC News, released a new iPad app, JFK: 50 Days. The app complements the new book, "JFK Day by Day," and it features 50 days of JFK's presidency, including rare footage from … [Read more...] about This Week in Publishing