There's a lot of strategy that goes into book marketing. Whether you have one book or many, it's helpful to lay your foundation and put a few processes in place, so you can keep building your readership and have an impact. Jane Friedman has a great article about marketing foundations, covering the three basics: have a website, choose which social media to use, and establish … [Read more...] about Book Promotion and Reaching Readers
Self-Publishing
Inspirational Publishing Success Stories and Ideas For Monetization
There is no such thing as overnight success. It takes a lot of time, dedication, and hard work, and yes, some days can feel harder than others. But the result can be worth it. To help stay inspired and motivated, here are some recent success stories and ideas for monetization. I also recommend reading Michael La Ronn's "Reinventing the Path to Success" post, which talks about … [Read more...] about Inspirational Publishing Success Stories and Ideas For Monetization
Guest Post: The Frustrating Realities of SEO Success
By Dave Brown Running a successful website requires effort in many different areas. In addition to coming up with a suitable design for the website site, authors will need to populate it with well-written content that attracts visitors. Many site owners hire SEO services to boost the popularity of their site, as writing SEO-friendly content themselves can be … [Read more...] about Guest Post: The Frustrating Realities of SEO Success
Guest Post: Does Page Speed Affect SEO?
By Joseph Dyson Page speed is one of Google’s ranking factors. Page speed is the time it takes your website to load on a desktop or a mobile phone. Different websites have varying page speeds depending on factors such as image optimization, file scripts, the web server being used, internet connection, browser, etc. The page speed of each website is measured in seconds, … [Read more...] about Guest Post: Does Page Speed Affect SEO?
Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021
By Liz Slyman Once a trend reserved for gearheads, voice command software is now a mainstay in American life. A recent study concludes that nearly 50% of smart speaker owners used voice search (20% of voice searches are conducted on a mobile device) and the number of Americans owning a voice assistant is expected to reach 55% by 2022. What does this mean for the future of … [Read more...] about Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021
Guest Post: How to Create the Perfect Email Marketing Strategy?
By Sara Williams As we know, email marketing is and has been one of the prominent marketing strategies that are in use for a lengthy period. Almost every best email marketing software helps us in easily creating bulk emails and delivering them to the right client. Depending on our experience, it is very clear that the best email marketing service modifies prospects of … [Read more...] about Guest Post: How to Create the Perfect Email Marketing Strategy?
Guest Post: 11 Powerful Tips to Write Your First Nonfiction Ebook Quickly (Beginner Guide)
By Lawal Rehman Are you willing to write your own ebook? Good decision! It can be life-changing if you want to start your career as a writer or an author. Ebook writing can indeed seem like a problem or an obstacle to come over but it is not as hard as it looks. Think about it! If you only write a thousand words every day, it will become 30,000 in a … [Read more...] about Guest Post: 11 Powerful Tips to Write Your First Nonfiction Ebook Quickly (Beginner Guide)
Time for Writing: Finding Courses, Critique Groups, and Editors
I don't know about you, but I've got several unfinished manuscripts and a long list of story ideas. I'm finally setting aside time to work on my writing, which is both exciting and a little daunting. With that in mind, here's a round-up of helpful articles and resources if you find yourself in the same situation. Writing Tips All stories have backstories. Readers don't need … [Read more...] about Time for Writing: Finding Courses, Critique Groups, and Editors
Guest Post: 5 Tips for Writing Guest Posts that Get Published
By Nicholas Rubright Every year, a big-name in the content marketing game declares that writing guest posts is a thing of the past. These claims can go as far as to say they are a futile way to invest your time. One such article is Matt Cutts’ piece from 2014 when he ‘declared’ that guest blogging was dead. This article has been cited several times by those looking to … [Read more...] about Guest Post: 5 Tips for Writing Guest Posts that Get Published
Setting Writing Goals and Other Writing Tips
When you're writing a book, there are a lot of things to keep in mind: character development, strong scenes, a plot that moves forward with each scene, etc. This applies to both fiction and non-fiction writing. Writing Tips Joy E. Rancatore offers some helpful tips about how she kept track of her timelines and characters in her various writing projects, to make sure … [Read more...] about Setting Writing Goals and Other Writing Tips
Guest Post: 4 Free and Effective Fiction Marketing Ideas
By Chandler Bolt Did you know that there are almost 50 million books available on Amazon? While that’s great news for readers, it represents a challenge for authors. With so many books vying for attention, how can you make sure yours stands the best chance of success? Marketing is the difference-maker for self-published authors. When carried out the right way, it … [Read more...] about Guest Post: 4 Free and Effective Fiction Marketing Ideas
Guest Post: How to Increase Reader Engagement When Promoting a New Book
By Heather Redding The U.S book publishing industry rakes in about 26 billion dollars every year. Even so, selling a new book is difficult if your target audience fails to engage with you or your content. For authors, reader engagement is one of the metrics by which they measure their book’s impact. It's the act of immersing oneself in a type of content and bonding … [Read more...] about Guest Post: How to Increase Reader Engagement When Promoting a New Book
Guest Post: Dialogue Tips – 476 Alternatives to “Said”
By Luke Palder A great story packs meaning into every word, painting the scene as vividly as possible for the reader. Every word should earn its place in the manuscript. English is jam-packed with vocabulary—in fact, it has a larger lexicon than any other language, likely because of its history of mixed Germanic and Romance roots. But what’s the point of having such a … [Read more...] about Guest Post: Dialogue Tips – 476 Alternatives to “Said”
7 Ways Podcasting and Marketing Are The Same
Originally posted on LinkedIn. Edited and updated here. What do podcasting and marketing have in common? A lot more than you may think. Both involve: Collaboration: People are important! Whether you're working with other podcasters, interviewees, marketers, product managers, or sales people, you should agree on goals and roles and learn to work well together. … [Read more...] about 7 Ways Podcasting and Marketing Are The Same
Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]
By Ivelisse Rodriguez Search engine optimization (SEO) is an ever-important part of an author marketing strategy. The issue? Having a strong social media presence is emphasized over having an SEO strategy. Not only are social media platforms easy and familiar to use, they can expose a large audience to your work in a relatively short period of time. There’s no doubt … [Read more...] about Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]
