Digital Pubbing

Exploring the ins and outs of the publishing industry

Marketing

Guest Post: Why Instagram Stories Is A Big Plus For Businesses

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By Alex Slichnyi Social media is one of the biggest trend-setters in the society today. Every day, millions of people all around the world log onto platforms such as Twitter, Instagram, and Facebook to keep themselves updated about various subjects. Instagram is perhaps the hottest social media platform right now. A staggering 300 million users visit it every day. Its … [Read more...] about Guest Post: Why Instagram Stories Is A Big Plus For Businesses

Data and Analytics for Marketing and Automation

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Metrics, data, analytics. These are all related words that can really help authors effectively market. Matt Minoff wrote a great piece on Digiday, called "In Order to thrive, publishers must master their data." This means more than merely collecting data. It means having a plan, understanding what the data means, and deciding what actions to implement. If you want a solid … [Read more...] about Data and Analytics for Marketing and Automation

Guest Post: Confused in Choosing Digital or Traditional Marketing? Consider a Mix of Strategies

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By Christopher Austin There’s a continuous debate in the world of marketing as many people – business professionals and amateurs alike – can’t decide between digital and traditional marketing. Some claim that the future of advertising is in the digital world. Others still abide by old-fashioned techniques because they strongly believe that offline marketing works best. It’s … [Read more...] about Guest Post: Confused in Choosing Digital or Traditional Marketing? Consider a Mix of Strategies

Guest Post: Mobile Traffic Statistics Inspire To Create New Businesses

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By Calvina Singh Day after day, the same boring tasks look like they’ve been duplicated into your life by some kind of cruel tyrant. Get up early, go to the office, work hard in that tiny cubicle, return home late and exhausted. That’s hardly a life one can dream of. The problem is that it’s not just boring: it literally kills your creative potential. The alternative is … [Read more...] about Guest Post: Mobile Traffic Statistics Inspire To Create New Businesses

Planning an Effective Video Strategy with MWP Digital Media

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Sometimes it can be difficult for indie authors to think about video, but having a YouTube channel with book trailers, author interviews, and more can help boost an author’s platform. In order to find out what kind of videos work best, My Web Presenters (MWP) Digital Media has a new video marketing comparison tool, which can help users with their video strategy. Simply copy … [Read more...] about Planning an Effective Video Strategy with MWP Digital Media

McDonald’s, the Book Distributor

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I couldn't resist. When I heard that McDonald's planned to give away over 20 million books with their happy meals during the first two weeks of November, I knew I had to see for myself. So on the first day, I bought my first happy meal in like 20 years. To be completely honest, I was excited to get The Goat Who Ate Everything, just because it sounded like the cutest of the … [Read more...] about McDonald’s, the Book Distributor

iDreamBooks, A Book Review Aggregator

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iDreamBooks is a site that aggregates reviews of books. The goal of the site is right in the tagline: Never read a crappy book again! Founded in 2012 by Rahul Simha, Vish Chapalamadugu and Mohit Aggarwal, iDreamBooks moved to San Francisco as part of 500 Startups. Patrick Lee, co-founder of Rotten Tomatoes, was an early investor, which works out since the site is like the … [Read more...] about iDreamBooks, A Book Review Aggregator

Making the Most of Twitter Chats

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I'll admit, I'm not as active on Twitter as I probably should be. It's all very immediate, and I'm much more comfortable with blogging and emailing, and things where I can take my time. But I recently heard about a creative way that makes conversations on Twitter last longer, and I think makes Twitter chats a lot more valuable. My friend Miral, the founder and CEO … [Read more...] about Making the Most of Twitter Chats

Writers, Readers, Publishers: Present Tense, Future Bold #3

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Last night's meeting was actually more like the 15th meeting, but I don't often get the chance to attend anymore, so this is only my third post about the group. The speaker was Jeffrey Sussman, president of Jeffrey Sussman, Inc., a marketing public relations firm in New York City.  The email I received about the event said that "Jeffrey has represented virtually every kind … [Read more...] about Writers, Readers, Publishers: Present Tense, Future Bold #3

What’s Going on With Readers Today?

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What's Going On With Readers Today from Goodreads A while back, Goodreads asked publishers what questions they would like to ask readers. The results of the Goodreads survey from December 2012 are now up, and there are some interesting finds. I do wonder, however, how accurate these findings are. Yes, Goodreads has a huge base of readers, but the ones who decided to answer … [Read more...] about What’s Going on With Readers Today?

Dealing With Negative Reviews

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It was for the first book of my publishing company, a collection of flash fiction, and I had given the book away for free on LibraryThing in hopes of getting more reviews. Now, even though this was not my book in the sense that I did not write it, I did spend a lot of time working with the authors, and I was proud of them and the work they did. I also made sure the book went … [Read more...] about Dealing With Negative Reviews

How Readers Discover New Books

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A while back I attended an interesting webcast hosted by Digital Book World, titled "How Social Networks and New Media Are Changing the Ways Readers Discover New Books." One thing I've learned from past webinars is that social media doesn't really affect book sales. And according to the webcast, publishers only impact 7% of overall awareness about a book per each marketing … [Read more...] about How Readers Discover New Books

Pinterest Pins (an update)

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A few weeks ago, I posted some tips I had learned about gaining traction on Pinterest. So now I'm going to follow up with a few of my observations, based on my personal experience: fashion pins are the most likely pins to go viral using hashtags can help, but it depends on the tags you use Pinterest doesn't like when you add shortened links (such as bit.ly) I … [Read more...] about Pinterest Pins (an update)