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Musings

Featured: Write or Read

Wednesday, November 21, 2012 by Sabrina Ricci

My startup Write or Read, which will help self-publishers become more successful by giving them insights into who reads their books and why they like them, is featured on FounderDating! Click here to read it. Also we're launching the alpha soon, so stay tuned for updates! … [Read more...] about Featured: Write or Read

Starting a Business

Saturday, August 11, 2012 by Sabrina Ricci

At the eLuminate crowdfunding conference, I had the pleasure of listening to Sandi Webster, the co-founder of Consultants 2 Go. She offered some great advice for people starting their own businesses.  … [Read more...] about Starting a Business

New Ways of Storytelling

Thursday, August 9, 2012 by Sabrina Ricci

Technology is exciting, and it makes it possible to find innovative ways to tell stories. I've found a few companies/sites that are experimenting with the way people share their stories. Cowbird: lets you tell stories that fit in to one word categories via pictures of videos. FacebookStories: shows off interesting ways people use Facebook. Javascript book review: … [Read more...] about New Ways of Storytelling

The $100 Tablet Project

Saturday, August 4, 2012 by Sabrina Ricci

The $100 Tablet Project is a crowdfunding project on Indie Go-Go by a 6th-grade science teacher in Berkeley, CA. The goal is to get $3,000 to buy 30 $100 tablets to use in his classroom, allowing him to use more technology to teach. It sounds like a great idea--check it out! … [Read more...] about The $100 Tablet Project

Your Best Just Got Better

Friday, August 3, 2012 by Sabrina Ricci

Last night I went to a Meetup that featured Jason Womack, author of Your Best Just Got Better. It was a great event, full of positive energy, and I ended up learning a lot.  … [Read more...] about Your Best Just Got Better

Pinterest Pins (an update)

Tuesday, July 31, 2012 by Sabrina Ricci

Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to embrace it. And instead of seeing it like a chore, I see it as another way to connect and interact with people, and I've been able to build real relationships through it. Here are a few things I've learned along the way. (And if you want guidance on how to overcome the feeling of being overwhelmed, read Your Writer Platform's "Are You Building Your Writer Platform at Gunpoint?") Don't use social media just to sell books Kristen Lamb's "Social Media, Book Signings & Why Neither Directly Impact Overall Sales" goes into depth on why this is not a good strategy, but basically you don't want to spam people/just make noise, and you will not develop any real relationships this way (meaning, you won't attract real fans). Rachel Thompson suggests spending more time online finding people who may be willing to review your books, and she gives a list of suggestions in her article "Why ‘Read My Book!’ Doesn’t Work…And What To Do Instead" Focus on one or two platforms first, then build from there Facebook. Twitter. Instagram. Pinterest. Google. Youtube. Goodreads. LinkedIn. Tumblr. The list goes on and on. You can be active on all these channels, but it's probably best to pick one or two and work on growing an audience there first. Every social media channel works a little differently, caters to a different audience, and has savvy users who expect others to use the network a certain way. The Book Designer's "Do You Make These Online Marketing Mistakes?" offers tips, such as establishing one audience per channel and using landing pages. Social Media Just for Writers also recommends researching your target market and then choosing your social media platform based on that in "How to Stop Wasting Time and Focus Your Book Marketing." For advice on Facebook, Twitter, Tumblr, Pinterest, and YouTube, read DBW's "The Book Marketing Social Media Hierarchy: Which Sites to Use for Which Purposes." Business Insider broke down the demographics of some of the social media platforms. According to them, the 45- to 54-year-old demographic is growing, "27% of 18 to 29-year-olds in the U.S. use Twitter," LinkedIn and Google+ are mostly male, Pinterest is mostly women on tablets, and Tumblr is mostly teens and young adults. Eventually you can expand into other platforms. For a case study on why, read Kate Tilton's "Why I Use Different Social Media Networks (And You Should Too) by @K8Tilton." For help determining which platform is best for you, read these articles: "Instagram: Should You Be On It?" on Indies Unlimited "How Tumblr Turned a Book Into a Bestseller" on GoodeReader "Pinterest Unveils Buyable Pins, A Way To Purchase Things Directly Within Pinterest" on TechCrunch "Pinterest Update: More Ways Authors Can Use Pinterest!" on Writers Win "Indie Author Marketing Guide: Pinterest" on Musings and Marvels "How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too" on Matthew Barby "Surprising News in Social Media – And a Twitter Tip" on Social Media Just for Writers "Indie Author Marketing Guide: Twitter" on Musings and Marvels "Guest Post: 8 Secrets to Increase Your Twitter Followers" on Musings and Marvels "Guest Post: What Everybody Ought To Know About Facebook Account Management" on Musings and Marvels "Guest Post: Want to Step Up Your Facebook?" on Musings and Marvels "Indie Author Marketing Guide: Goodreads" on Musings and Marvels "Indie Author Marketing Guide: LinkedIn" on Musings and Marvels "Indie Author Marketing Guide: Google Plus" on Musings and Marvels "Which Social Media and Marketing Tools Are Publishers Actually Using Successfully" on DBW Strategize how you will build your platform Erindor Press's "Platform Building Primer" is a good start, and advocates setting expectations and figuring out the best way to share content, either via blogging, email newsletters, or something else (and you can use social media to promote that content). The Loneliest Planet shared a post, called "One Writer's Platform (Part 2) Events and PR," which goes over techniques of marketing offline (such as doing public readings and lectures) but also adds that it's worth taping these performances and uploading them to Youtube to share. Use lots of images/visuals People tend to engage more with posts, tweets, etc. that are visual. According to Rebekah Radice's "5 Steps to Get Massive Engagement With Your Visual Content," "43% of social media users share pictures." She recommends having consistent colors, using templates, appropriate fonts, and to create infographics, images, and videos. Build Book Buzz recommends creating different types of images, including picture quotes, tipographics, and infographics. For tips on how to actually create these images, read Social Media Just For Writer's "Writers: Use Visuals to Market Your Books." Make use of social media tools Here's a list of resources, along with helpful tips and links to additional tools: Kate Tilton Social Media Resources Kate Tilton Authors on Instagram Kate Tilton Book Bloggers on Instagram Social Media Examiner Storyfinds Momentum RelayStation Magnolia Media Network Books Go Social Keep up to date on new platforms and tools Lastly, the social media landscape is constantly changing, so it's good to stay up to date. One example of a relatively new tool/platform is Aerbook, which according to PW turns social media into a virtual bookstore. Earlier this year, Social Media Just for Writers wrote about how indie authors can use Aerbook, which allows you to share previews and even sell ebooks on social media networks, as well as see analytics on your shares. According to the article, there are three product plans to choose from: Aerbook Retail is free, no credit card required. It gives you the social look inside the book, email capture popups within the sample, stats on how the book is used, and the ability to share the link and also get web page widgets that launch the Aerbook. This plan lets you sell the book directly through Aerbook, and our service earns 15% of the purchase price after credit card fees are deducted. Aerbook Plus gives you everything Aerbook Retail delivers, plus lets you add links to other retailers, like Amazon, iBooks, or even your own purchase page. Aerbook Plus is $49 per year. Aerbook Flyer includes everything above, but there’s no direct sale through Aerbook’s commerce service. You’ll add links to other retailers. Flyer also lets you do book giveaways, and includes 500 directly delivered, complete books annually. Flyer is $99 per year. Got any social media tips? Please share in the comments!

A few weeks ago, I posted some tips I had learned about gaining traction on Pinterest. So now I'm going to follow up with a few of my observations, based on my personal experience: fashion pins are the most likely pins to go viral using hashtags can help, but it depends on the tags you use Pinterest doesn't like when you add shortened links (such as bit.ly) I … [Read more...] about Pinterest Pins (an update)

11 Tips for Writing

Sunday, July 29, 2012 by Sabrina Ricci

Photo courtesy of Wikimedia Commons, by Ildar Sagdejev Author Colson Whitehead wrote an article in the New York Times outlining 11 rules on the art of writing. Among them include showing AND telling, write what you know, and of course, don't worry much about rules. Read the full list here. … [Read more...] about 11 Tips for Writing

Northside Festival: Music, Film, Art, Entrepreneurship

Friday, June 15, 2012 by Sabrina Ricci

By Airman 1st Class Devin N. Boyer [Public domain], via Wikimedia Commons

Yesterday was the first day of Brooklyn's Northside Festival, which brings together music, film, art, and entrepreneurship. I went mainly for the entrepreneurship panels, and I learned a lot of technology and gamification. … [Read more...] about Northside Festival: Music, Film, Art, Entrepreneurship

The Hunger Games + Beanie Babies

Wednesday, March 28, 2012 by Sabrina Ricci

Epic video of the Hunger Games portrayed by beanie babies. This is almost as good as the movie and book--but I might be biased because I used to own all of the beanie babies in the video. Find out more about the group who made the video on their Facebook page. … [Read more...] about The Hunger Games + Beanie Babies

Fiction and Neuroscience

Tuesday, March 20, 2012 by Sabrina Ricci

Recent studies show that reading fiction makes people more empathetic and better able to read others. It's called "theory of the mind." Read all about the benefits of fiction here. … [Read more...] about Fiction and Neuroscience

Take my survey! (please)

Sunday, February 19, 2012 by Sabrina Ricci

If you read my blog, then you know that I'm a grad student at NYU, in the publishing program. I'm in my last semester of the program, and to graduate I need to complete a capstone project. If you have 5 free minutes (really, it only takes 2), please fill out my survey. I'm doing research for a potential subscription self-publishing website. Here's the … [Read more...] about Take my survey! (please)

Women Entrepreneurs Festival 2012

Wednesday, January 18, 2012 by Sabrina Ricci

Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to embrace it. And instead of seeing it like a chore, I see it as another way to connect and interact with people, and I've been able to build real relationships through it. Here are a few things I've learned along the way. (And if you want guidance on how to overcome the feeling of being overwhelmed, read Your Writer Platform's "Are You Building Your Writer Platform at Gunpoint?") Don't use social media just to sell books Kristen Lamb's "Social Media, Book Signings & Why Neither Directly Impact Overall Sales" goes into depth on why this is not a good strategy, but basically you don't want to spam people/just make noise, and you will not develop any real relationships this way (meaning, you won't attract real fans). Rachel Thompson suggests spending more time online finding people who may be willing to review your books, and she gives a list of suggestions in her article "Why ‘Read My Book!’ Doesn’t Work…And What To Do Instead" Focus on one or two platforms first, then build from there Facebook. Twitter. Instagram. Pinterest. Google. Youtube. Goodreads. LinkedIn. Tumblr. The list goes on and on. You can be active on all these channels, but it's probably best to pick one or two and work on growing an audience there first. Every social media channel works a little differently, caters to a different audience, and has savvy users who expect others to use the network a certain way. The Book Designer's "Do You Make These Online Marketing Mistakes?" offers tips, such as establishing one audience per channel and using landing pages. Social Media Just for Writers also recommends researching your target market and then choosing your social media platform based on that in "How to Stop Wasting Time and Focus Your Book Marketing." For advice on Facebook, Twitter, Tumblr, Pinterest, and YouTube, read DBW's "The Book Marketing Social Media Hierarchy: Which Sites to Use for Which Purposes." Business Insider broke down the demographics of some of the social media platforms. According to them, the 45- to 54-year-old demographic is growing, "27% of 18 to 29-year-olds in the U.S. use Twitter," LinkedIn and Google+ are mostly male, Pinterest is mostly women on tablets, and Tumblr is mostly teens and young adults. Eventually you can expand into other platforms. For a case study on why, read Kate Tilton's "Why I Use Different Social Media Networks (And You Should Too) by @K8Tilton." For help determining which platform is best for you, read these articles: "Instagram: Should You Be On It?" on Indies Unlimited "How Tumblr Turned a Book Into a Bestseller" on GoodeReader "Pinterest Unveils Buyable Pins, A Way To Purchase Things Directly Within Pinterest" on TechCrunch "Pinterest Update: More Ways Authors Can Use Pinterest!" on Writers Win "Indie Author Marketing Guide: Pinterest" on Musings and Marvels "How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too" on Matthew Barby "Surprising News in Social Media – And a Twitter Tip" on Social Media Just for Writers "Indie Author Marketing Guide: Twitter" on Musings and Marvels "Guest Post: 8 Secrets to Increase Your Twitter Followers" on Musings and Marvels "Guest Post: What Everybody Ought To Know About Facebook Account Management" on Musings and Marvels "Guest Post: Want to Step Up Your Facebook?" on Musings and Marvels "Indie Author Marketing Guide: Goodreads" on Musings and Marvels "Indie Author Marketing Guide: LinkedIn" on Musings and Marvels "Indie Author Marketing Guide: Google Plus" on Musings and Marvels "Which Social Media and Marketing Tools Are Publishers Actually Using Successfully" on DBW Strategize how you will build your platform Erindor Press's "Platform Building Primer" is a good start, and advocates setting expectations and figuring out the best way to share content, either via blogging, email newsletters, or something else (and you can use social media to promote that content). The Loneliest Planet shared a post, called "One Writer's Platform (Part 2) Events and PR," which goes over techniques of marketing offline (such as doing public readings and lectures) but also adds that it's worth taping these performances and uploading them to Youtube to share. Use lots of images/visuals People tend to engage more with posts, tweets, etc. that are visual. According to Rebekah Radice's "5 Steps to Get Massive Engagement With Your Visual Content," "43% of social media users share pictures." She recommends having consistent colors, using templates, appropriate fonts, and to create infographics, images, and videos. Build Book Buzz recommends creating different types of images, including picture quotes, tipographics, and infographics. For tips on how to actually create these images, read Social Media Just For Writer's "Writers: Use Visuals to Market Your Books." Make use of social media tools Here's a list of resources, along with helpful tips and links to additional tools: Kate Tilton Social Media Resources Kate Tilton Authors on Instagram Kate Tilton Book Bloggers on Instagram Social Media Examiner Storyfinds Momentum RelayStation Magnolia Media Network Books Go Social Keep up to date on new platforms and tools Lastly, the social media landscape is constantly changing, so it's good to stay up to date. One example of a relatively new tool/platform is Aerbook, which according to PW turns social media into a virtual bookstore. Earlier this year, Social Media Just for Writers wrote about how indie authors can use Aerbook, which allows you to share previews and even sell ebooks on social media networks, as well as see analytics on your shares. According to the article, there are three product plans to choose from: Aerbook Retail is free, no credit card required. It gives you the social look inside the book, email capture popups within the sample, stats on how the book is used, and the ability to share the link and also get web page widgets that launch the Aerbook. This plan lets you sell the book directly through Aerbook, and our service earns 15% of the purchase price after credit card fees are deducted. Aerbook Plus gives you everything Aerbook Retail delivers, plus lets you add links to other retailers, like Amazon, iBooks, or even your own purchase page. Aerbook Plus is $49 per year. Aerbook Flyer includes everything above, but there’s no direct sale through Aerbook’s commerce service. You’ll add links to other retailers. Flyer also lets you do book giveaways, and includes 500 directly delivered, complete books annually. Flyer is $99 per year. Got any social media tips? Please share in the comments!

More and more women are becoming entrepreneurs. To support and celebrate them, the ITP program at NYU's Tisch School for the Arts hosts an annual Women's Entrepreneur Festival, also known as WE. WE 12 kicked off on a Tuesday with an introduction by Mary Schmidt Campbell and a key note address from Arianna Huffington. She's actually pretty funny and more down to earth than I … [Read more...] about Women Entrepreneurs Festival 2012

Garden District Book Shop

Tuesday, January 3, 2012 by Sabrina Ricci

Over winter break I went to New Orleans with my family for the first time. While leisurely strolling around the Garden District we stumbled upon the Garden District Book Shop, a small but beautiful indie bookstore with loads of signed books. Browsing bookstores always reminds me why I wanted to go into the publishing business. So many books! So many great stories begging … [Read more...] about Garden District Book Shop

Microsoft Store

Tuesday, December 27, 2011 by Sabrina Ricci

I stumbled across a Microsoft Store the other day. Turns out there are 14 stores in the country, and supposedly the first one opened at the Mission Viejo Mall. Interesting how it looks like the Apple store. … [Read more...] about Microsoft Store

Do eBooks Weigh Anything?

Wednesday, October 26, 2011 by Sabrina Ricci

Interesting question posed by a New York Times reader: When an e-reader is loaded with thousands of books, does it gain any weight? The answer? “In principle, the answer is yes,” said John D. Kubiatowicz, a professor of computer science at the University of California, Berkeley. To read the whole explanation, click here. … [Read more...] about Do eBooks Weigh Anything?

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Books for Indie Authors

Books for Indie Authors

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
by Tim Grahl
tagged: indie-publishing and to-read
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
it was amazing
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
by Nina Amir
Other reviewers have called The Author Training Manual a must-read, and I have to agree. Nina Amir has compiled a great amount of research, experience, and real-life samples that can help any other, self-published, traditionally publishe...
tagged: indie-publishing

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