Marketing can be a tricky aspect of self-publishing. On the one hand, there's really no limit to the amount of money you can spend doing it, but there are a lot of ways to be ineffective. Below are a few guidelines I've learned from experience and heard about from other writers on creating effective marketing campaigns. Create Videos. Videos give people excuses to send … [Read more...] about Marketing Indie Books
Crowdfunding is hard. To do it successfully, and to be like the high profile projects on Kickstarter, Indie Go Go and other platforms and raise thousands, hundreds of thousands, and even millions of dollars means treating the crowdfunding process like a full-time job. Here are some tips I've learned the last couple years, both from experimenting with crowdfunding myself and … [Read more...] about 6 Tips to Successfully Crowdfund a Project
For those of you who don't know, ClickBank is an affiliate marketing website. People can sign up to either sell their information products, or to promote products and receive a cut of the sale. Recently I was looking through ClickBank's site, and I stumbled across their tips for Internet marketers. Many of their tips can also be directly applied to self-published authors, or … [Read more...] about What Self-Publishing and Internet Marketing Have in Common
I've heard this from several writers, especially ones that self-publish children's books: write books that revolve around a holiday. With St. Patrick's Day coming up, I thought I'd post about it. … [Read more...] about Writing for the Holidays
Digital Book World hosted a webinar a while back, called "What Authors Want." The webinar was meant to promote DBW's survey of 5,000 authors. The survey was submitted to the Writer's Digest community (whose writers tend to be female and over 35, and write fiction), as well as SFWA (mostly male fiction writers), Romance Writers of America (mostly female writers), and perhaps a … [Read more...] about What Do Authors Want?
Last November, I attended an interesting webinar co-hosted by BISG and DBW, called E-Books in the Global Marketplace. Though this post is a little late, the information is still relevant, and I think it's worth sharing some of the findings. … [Read more...] about E-Books in the Global Marketplace
For self-publishers, after writing a book, the next biggest step is making people aware that it exists and is worth reading. But in such a saturated market, it can be hard to get your book discovered. Here are three book recommendation tools. Word of mouth is still the most effective way to make a book go viral, and many people recommend books via email (this may be because … [Read more...] about Book Discoveries and Recommendations
Technology lends itself to new creative forms of storytelling. One example is transmedia, a new technique of storytelling that involves enhancing the experience through multiple platforms, such as books, videos, and even live events. The Elements Club is one such transmedia series, where every few months a new segment telling the tales of a quirky, yet loveable, cast living … [Read more...] about KYS Realm and Transmedia, the Future of Storytelling
I've extended my blog to include a large, hopefully helpful, list of resources that cover all aspects of digital publishing: agents, analytics, apps, associations, blogging, coding, contests/awards, design, distribution, ebooks, editing, entrepreneurial, funding, internships, jobs, legal, magazines, marketing, metadata, news, reading, reviews, self-publishing, startups, trends, … [Read more...] about More Resources for Digital Publishing
I read a couple really helpful articles on Digital Book World that can help indie authors. The first gives some tips on how to design a cover optimized for Amazon, and all the other retailers where readers only see a thumbnail image. The second article gives a list of front matter and other tips on how to make a book look more like a traditional publisher made it. … [Read more...] about Polishing a Self-Published Book
I recently decided to be more active on Quora, and today I stumbled across a really great question by a self-published author. The question was, "What are some ways I can promote my self-published novel?" There were some really great responses. One answerer recommended YouTube book trailers, Facebook pages, and Twitter handles. The Facebook page could be used to run contests … [Read more...] about Promoting a Self-Published Novel
It was for the first book of my publishing company, a collection of flash fiction, and I had given the book away for free on LibraryThing in hopes of getting more reviews. Now, even though this was not my book in the sense that I did not write it, I did spend a lot of time working with the authors, and I was proud of them and the work they did. I also made sure the book went … [Read more...] about Dealing With Negative Reviews
Read my first Huffington Post article, about traditionally published authors who have been publishing their own books. I'm thankful to have been able to interview such a talented and interesting group of people! Click here to read it. (Also posted on IndieReader and The Passive Voice). … [Read more...] about Why Traditionally Published Authors Are Going Indie
On the last day of 2012, Smashwords made an exciting announcement: authors can now directly upload epubs to the site. This might not sound like a big deal, but it kind of is. According to the Smashwords blog, as of December 31, 2012, Smashwords became "the world’s largest distributor of ebooks from self-published authors and small independent presses." And now that authors … [Read more...] about Smashwords: An upgrade to help indie authors sell better ebooks
My novella, The 13th Cycle is now available on my website, Amazon, Barnes & Noble, Kobo, and Smashwords. Thank you to everyone who helped me write this book! I hope you enjoy reading it as much as I enjoyed writing it. Find out more below: "The 13th Cycle" by Sabrina Ricci on Ganxy … [Read more...] about The 13th Cycle has been published!