Digital Pubbing

Exploring the ins and outs of the publishing industry

Marketing

Indie Authors: Getting Your Book Discovered

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With hundreds of thousands of new books being published each year, it's hard for indie authors to stand out. One strategy I've written about before is going permafree, meaning you set one book in a series to permanently free, as a way to entice readers to buy the rest of the books in the series. To add fodder to that idea, M. Louisa Locke writes about how using the … [Read more...] about Indie Authors: Getting Your Book Discovered

Tips for Hosting a Webinar

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Webinars are great for connecting with people who are interested in your brand, or what you have to sell. Many authors use webinars to promote their content, such as books and online courses. But how do you set up a webinar? Aileen Barker wrote a post on how she planned her first webinar, which includes a prep kit. The first thing she did was set a date, so she could work … [Read more...] about Tips for Hosting a Webinar

Guest Post: The Guide to Creating Better Content in Less Time

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By Ryan Larson Look, we’ve all been there. That is, if you own or heavily operate a business. You’re pinned down with budgeting issues, employee drama, deadlines and keeping up with the competition. And now, you expect me to start telling you to spend hours and hundreds of dollars to produce content? I’m not telling you to do exactly that, but sort of. Content … [Read more...] about Guest Post: The Guide to Creating Better Content in Less Time

Launching Books Forward and Books Fluent, Two Sites for Authors

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JKS Communications, a book publicity firm that has been working with books for 20 years, has recently launched two new companies under its brand: Books Forward and Books Fluent. Read on for an interview with Marissa DeCuir, president and partner. Q: After 20 years of doing book publicity, what inspired the launch of Books Forward and Books Fluent? A: We made this move so … [Read more...] about Launching Books Forward and Books Fluent, Two Sites for Authors

Guest Post: 6 Common SEO Mistakes to Avoid in 2020

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By Mike Kohorev SEO is, on the one hand, one of the most effective marketing channels we have today. If implemented properly, SEO can be a very reliable source of sustainable organic traffic. For bloggers and authors, organic traffic to your website can be extremely important source to build awareness. For businesses, website traffic is still the most relevant way to … [Read more...] about Guest Post: 6 Common SEO Mistakes to Avoid in 2020

Tips and Tricks for Setting Up Your Blog

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Blogging is a lot of work, but it can be very rewarding. Are you thinking of starting a blog this year? Here are some helpful resources to get you going: Getting Subscribers "The Benefits of Focusing on Your Mailing List" on Elle & Co "17 Fresh Reader Magnet Ideas For Fiction Authors" on Smart Self Publishing Biz "20k subscribers: Here's how I doubled my email … [Read more...] about Tips and Tricks for Setting Up Your Blog

5 Examples of Cool Content

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I've been learning a lot about content marketing lately. Content marketing is all about creating compelling content, in all different forms, to get people engaged and interested, without directly promoting a product or brand. (If you want to learn more, I recommend checking out Content Marketing Institute.) There are a lot of great examples of very different companies doing … [Read more...] about 5 Examples of Cool Content

Marketing Books with Content

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Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books: Planning Content "7 Ways to Stop Flailing with Your Content Marketing in 2017" on Content Marketing Institute "How to Write a Creative Action Plan You'll Actually Follow" on By Regina … [Read more...] about Marketing Books with Content

Guest Post: 5 Reasons Why Video Should Be a Part of Your Content Marketing Strategy

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By Andre Oentoro In the last decade, the content marketing world has shifted from text posts to videos. Before, YouTube was just a site with only a dozen videos. Now, it’s the second biggest search engine right behind Google. Today, our social media feeds are dominated by videos. Whether it’s on your Instagram, Facebook, or Twitter, videos are taking over the Internet … [Read more...] about Guest Post: 5 Reasons Why Video Should Be a Part of Your Content Marketing Strategy

Guest Post: Online Listings Tips to Promote and Increase Book Sales

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By Kiana Mason You’ve spent hours writing, editing, and perfecting your book. Now it’s ready to be delivered to the hands of readers everywhere. Whether you’re marketing your book on your website, on Amazon, or through an email blast, start with a listing description that lets people know exactly who you are and what your book is about and makes them want to read it. But … [Read more...] about Guest Post: Online Listings Tips to Promote and Increase Book Sales

Indie Author Marketing Guide: Pinterest

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Pinterest is all about sharing (or pinning) images, and there are many ways indie authors can use this social media platform to their advantage. You can pin images to different boards, and tailor your boards to different interests. For example, as an indie author you could create boards that recommend books to read share quotes about reading display interesting book … [Read more...] about Indie Author Marketing Guide: Pinterest

Indie Author Marketing Guide: LinkedIn

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LinkedIn is known for being a professional network, and a great place to share your resume online. As an indie author, here are a few ideas of how to use LinkedIn to your advantage: Add your books with links to sale pages on your profile page. LinkedIn allows you to upload cover images, either under specific job titles or listed under "Publications." Get to know … [Read more...] about Indie Author Marketing Guide: LinkedIn

Indie Author Marketing Guide: Goodreads

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Next up in the Indie Author Marketing Guide series is Goodreads. Goodreads is a social network for book lovers, now owned by Amazon. Users can join groups, follow authors, rate and review books, compile lists of read books, and promote books with giveaways. According to The Creative Penn, "Goodreads’ recommendation engine is an algorithm similar to Netflix" and "A book does … [Read more...] about Indie Author Marketing Guide: Goodreads

Marketing and Promoting Your Book

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The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review has a list of free book marketing sites. Indies Unlimited also recommends … [Read more...] about Marketing and Promoting Your Book

Book Marketing Tips for the Holidays and Year Round

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It's been a while since I've down a roundup of articles. Since the holiday season is coming up fast, here's a list of helpful marketing-related articles (there's even a few specific for the holidays)! Holiday Specific Holiday Book Marketing: An Author’s Guide to Black Friday and Beyond on Written Word Media The Ultimate Holiday Promotion Calendar on A Marketing … [Read more...] about Book Marketing Tips for the Holidays and Year Round