Digital Pubbing

Exploring the ins and outs of the publishing industry

Marketing

Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021

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By Liz Slyman Once a trend reserved for gearheads, voice command software is now a mainstay in American life. A recent study concludes that nearly 50% of smart speaker owners used voice search (20% of voice searches are conducted on a mobile device) and the number of Americans owning a voice assistant is expected to reach 55% by 2022. What does this mean for the future of … [Read more...] about Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021

Guest Post: How to Create the Perfect Email Marketing Strategy?

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By Sara Williams As we know, email marketing is and has been one of the prominent marketing strategies that are in use for a lengthy period. Almost every best email marketing software helps us in easily creating bulk emails and delivering them to the right client. Depending on our experience, it is very clear that the best email marketing service modifies prospects of … [Read more...] about Guest Post: How to Create the Perfect Email Marketing Strategy?

Guest Post: 5 Tips for Writing Guest Posts that Get Published

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By Nicholas Rubright Every year, a big-name in the content marketing game declares that writing guest posts is a thing of the past. These claims can go as far as to say they are a futile way to invest your time. One such article is Matt Cutts’ piece from 2014 when he ‘declared’ that guest blogging was dead. This article has been cited several times by those looking to … [Read more...] about Guest Post: 5 Tips for Writing Guest Posts that Get Published

Guest Post: 4 Free and Effective Fiction Marketing Ideas

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By Chandler Bolt Did you know that there are almost 50 million books available on Amazon? While that’s great news for readers, it represents a challenge for authors. With so many books vying for attention, how can you make sure yours stands the best chance of success? Marketing is the difference-maker for self-published authors. When carried out the right way, it … [Read more...] about Guest Post: 4 Free and Effective Fiction Marketing Ideas

Guest Post: How to Increase Reader Engagement When Promoting a New Book

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By Heather Redding The U.S book publishing industry rakes in about 26 billion dollars every year. Even so, selling a new book is difficult if your target audience fails to engage with you or your content. For authors, reader engagement is one of the metrics by which they measure their book’s impact. It's the act of immersing oneself in a type of content and bonding … [Read more...] about Guest Post: How to Increase Reader Engagement When Promoting a New Book

Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]

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By Ivelisse Rodriguez Search engine optimization (SEO) is an ever-important part of an author marketing strategy. The issue? Having a strong social media presence is emphasized over having an SEO strategy. Not only are social media platforms easy and familiar to use, they can expose a large audience to your work in a relatively short period of time. There’s no doubt … [Read more...] about Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]

Guest Post: Devising a Guest Blogging Strategy—The Do’s and Don’ts

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By Dave Brown Guest blogging is one of the most effective ways to divert traffic to your online business. Not only does it bring traffic from a wider range of audiences, it also imbues your site with authority. That’s something Google loves. Not only will that help you rank better, but also help get repeated traffic and gain customer loyalty. However, you need to have a … [Read more...] about Guest Post: Devising a Guest Blogging Strategy—The Do’s and Don’ts

Guest Post: 5 Fail-safe Strategies for Selling More Books

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By Dave Chesson Selling books can be hard. Sure, marketplaces like Amazon have made it easier than ever to list your books for sale, but grabbing readers’ attention is more difficult than ever. In this article, we’ll look at five strategies you can use to sell more books. Strategy 1: Select the Right Keywords When you publish a book on Amazon, you get the opportunity to … [Read more...] about Guest Post: 5 Fail-safe Strategies for Selling More Books

Guest Post: How to Use Guest Appearances and Interviews in Tandem with your SEO

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By Jason Khoo You’ve written your book, you’ve reviewed it a million times and you finally published it. Now, it’s time to publicize and market it! By now, you’re most likely aware that in order to do so, you’ll need to be doing speaking circuits and getting on podcasts, video interviews, and features. If you’ve been doing all of the above, great—that is a first major … [Read more...] about Guest Post: How to Use Guest Appearances and Interviews in Tandem with your SEO

Authors: Step Up Your Digital Content Game

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Today's post is another roundup of resources for authors during these crazy times. Since we're all physically distancing, it's a good time to step up your digital content game. What does that mean? The Book Designer's post about it being a wide virtual world is a good start. There are all kinds of ways to chat online, connect with readers, and go live. Digital also includes … [Read more...] about Authors: Step Up Your Digital Content Game

Indie Authors: An Overview of Book Reviews

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Sure, we all know that getting authentic reviews, and ideally that are 4- and 5-stars, is a key component to a book's success. In fact, you need a certain number of 4-star reviews just to be considered for a BookBub promotion. Because of this, there are tons of resources online that give indie authors advice on how to find reviewers and contact them. Funds for Writers and … [Read more...] about Indie Authors: An Overview of Book Reviews

Setting Up and Building an Email List

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Direct marketing is powerful. There's a reason so many people say "the money is in the list." If you can build a mailing list of people who like your work and are willing to pay for it, then it becomes much easier to sell your books and have bigger book launches. With that in mind, here are some tips and resources on how to build a strong mailing list: Setting Up Your List … [Read more...] about Setting Up and Building an Email List

Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

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By Heather Redding We get it. You’re an author and not a salesperson, which could be why you’d rather be writing than promoting your books. Engaging in book promotion isn’t the only way to attract your target audience, though. Instead, you could focus on using your knowledge and expertise to educate people and naturally draw them into your world of books. Content … [Read more...] about Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

Guest Post: 6 Social Media Strategies for Independent Publishers

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By Dave Brown Thanks to social media, becoming a successful self-published author, YouTuber, or content creator is possible. Not only does it allow you to stay in touch with your audience, but expand your reach day by day. In this blog, we cover six essential social media strategies that can work for any independent publisher. 1. Set SMART KPIs Make sure that your KPIs … [Read more...] about Guest Post: 6 Social Media Strategies for Independent Publishers