Digital Pubbing

Exploring the ins and outs of the publishing industry

Marketing

Indie Author Marketing Guide: A Primer to Social Media

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Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to embrace it. And instead of seeing it like a chore, I … [Read more...] about Indie Author Marketing Guide: A Primer to Social Media

Indie Author Marketing Guide: Facebook

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For indie authors, Facebook is one of the best ways to reach your audience. As of April 2016, Facebook has 1.65 billion monthly active users and 1.09 billion people logging in daily, according to Zephoria. With that in mind, it's probably safe to say that if you're reading this, you are at least familiar with Facebook. Types of Facebook Interactions Facebook has a few … [Read more...] about Indie Author Marketing Guide: Facebook

Indie Authors: Marketing Books by Collaborating

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Marketing in teams often pays off more than marketing by yourself. Author assistant Kate Tilton and many others have advocated street teams, which involves getting fans to rally and support a book. But there are also some clever ways to form groups among authors who write in your genre. Jason Kong wrote on The Book Designer about the benefits of working with multiple … [Read more...] about Indie Authors: Marketing Books by Collaborating

Offering Readers Extras

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As an indie author, simply writing your book is not enough. You need to have a marketing strategy, and let people know about your work. You also need to find your target audience, and then give them a reason to keep buying your work. One way to do that is to offer extras to your readers. The Write Life calls them "insider treasures." The idea is to make your readers feel … [Read more...] about Offering Readers Extras

Indie Authors: Building Your Brand and Writer Platform

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To be a successful indie author, you need to have a brand / writer platform. At first, this may sound like a daunting task. And yes, it is a lot of work. But I've found that it helps to outline goals, and then break down your plan into small steps that you can easily do a little of each day. Even if you only spend 10 minutes a day, over the course of a few months, you can … [Read more...] about Indie Authors: Building Your Brand and Writer Platform

Indie Authors: Using Giveaways to Find New Readers and Sell More Books

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A giveaway is a powerful tool that can help indie authors attract new readers. You can incentivize people to spread the word about your book through social media, sign up for your email list, and garner interest in your other books (which can lead to more sales). There are at least four big tools authors can use for book giveaways: Goodreads LibraryThing Amazon … [Read more...] about Indie Authors: Using Giveaways to Find New Readers and Sell More Books

Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

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By Varun Sharma Content being the king and Marketing its queen, together hand in hand they rule the entire kingdom. With passing time, they keep on changing their rules to maintain their authority. It becomes important for us to understand and adopt those changes so as to survive in this competitive world where Darwinian’s theory perfectly fits in: “Survival of the … [Read more...] about Guest Post: How the King Will Rule in 2018 (Content Marketing Trends)

Photos, Stickers, Animation, and More: A Collection of Visuals for Authors

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When it comes to marketing, visuals are all important--both online and off. Photos Photos are great for blogs as well as for books. Make sure you have the rights to use those photos. That's where stock images come in handy. "4 Incredible Free Sources for Photos to Use in Your Book or Blog" on The Book Designer Stock Up (About Stock Up) Pexels "Wikimedia Commons … [Read more...] about Photos, Stickers, Animation, and More: A Collection of Visuals for Authors

Indie Authors: Social Media Marketing Tips

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Jane Friedman recommends joining all social media platforms, even if you don't intend on using it right away (hint: you want to have a good username for if you do decide to use that platform). It's one thing to join a social media network, and it's another thing to maintain and grow your presence on it. Here are some news updates and ideas for how to use different platforms … [Read more...] about Indie Authors: Social Media Marketing Tips

Indie Authors: Researching Your Books

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When writing books, there are a lot of things you can research. What genre should you write in (if you don't already have a preference)? How can you attract readers? Who are your target or ideal readers? What should your book title be? Below is a list of resources that can help answer those questions: Find My Audience: Learn about your Twitter audience. Hasghtagify: … [Read more...] about Indie Authors: Researching Your Books

Guest Post: 5 Secrets to Creating a Better Author Website

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By Mary So much of writing is moving to the internet. Even authors need to have an online presence, and usually, this comes with a website and a blog. But how do you make your author website and blog interesting to readers and other people who may come across it? Having an engaging online presence can lead to new readers and more sales, so try incorporating a few of these … [Read more...] about Guest Post: 5 Secrets to Creating a Better Author Website

Marketing and Promoting Your Book

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The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review has a list of free book marketing sites. Indies Unlimited also recommends … [Read more...] about Marketing and Promoting Your Book

Guest Post: 10 Ways to Drive Traffic From YouTube

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By Katherine Lane It has been 12 years since YouTube started to widen people’s entertainment sessions. The website has been a great help for those who want to watch a wide variety of videos online. Aside from satisfying people with its wide selections of videos, YouTube has been a great tool for marketers as well. However, since there are also a lot of marketers who attempt … [Read more...] about Guest Post: 10 Ways to Drive Traffic From YouTube

4 Factors for Your Marketing Plan

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There are a lot of factors to consider when it comes to marketing your book(s) and your brand. Below are four to consider. 1. Planning Your Marketing Strategy/Finding Your Audience Before doing anything, you want to find your target audience so you can tailor your plan to them. Here are some helpful resources: "Book Writing Tips: 9 Keys to Clarifying Target Market" on … [Read more...] about 4 Factors for Your Marketing Plan

5 Examples of Cool Content

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I've been learning a lot about content marketing lately. Content marketing is all about creating compelling content, in all different forms, to get people engaged and interested, without directly promoting a product or brand. (If you want to learn more, I recommend checking out Content Marketing Institute.) There are a lot of great examples of very different companies doing … [Read more...] about 5 Examples of Cool Content