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Marketing

Guest Post: Using Book Trailers to Promote Your Book as an Indie Author

Monday, January 24, 2022 by Sabrina Ricci

Typewriter that wrote stories matter

By Jori Hamilton When a new movie is coming out, what’s the first way you hear about it and learn more about its premise? That’s right, by watching a trailer. Sometimes, by watching it over and over again. Trailers are great for movies and television shows, as they give you a glimpse of what to expect without giving away the entire story. But, have you ever considered … [Read more...] about Guest Post: Using Book Trailers to Promote Your Book as an Indie Author

Guest Post: 5 Tips on How to Write a Good Email Subject Line

Monday, January 17, 2022 by Sabrina Ricci

3d rendering of email

By Mikel Otis If you're like most professionals, you probably send dozens of emails every day without giving the subject line a second thought. It's a last-minute addition. If that's the case, you're doing something wrong. The subject line may frequently decide whether or not it is opened and how the receiver reacts. Writing email subject lines that get opened is an … [Read more...] about Guest Post: 5 Tips on How to Write a Good Email Subject Line

Blog Posts and SEO

Monday, January 10, 2022 by Sabrina Ricci

Two bloggers

When it comes to people learning about you and your work, content (marketing) is king. And when it comes to content marketing, blog posts and SEO are a great way for readers to find your writing. CMI outlines 7 steps to building a long-term content model, which includes finding that sweet spot intersection between audience interest and your knowledge base, writing about a … [Read more...] about Blog Posts and SEO

Finding More Readers with Author Freebies and Landing Pages

Monday, December 13, 2021 by Sabrina Ricci

By now, you've probably heard all about the benefits of having your own email list. It's a way to connect with readers and fans. You can let people know when you're releasing a new book or having a sale. You can work with your superfans and create a Street Team to help you launch your next book. You can ask readers for feedback, or see if people are interested in your next book … [Read more...] about Finding More Readers with Author Freebies and Landing Pages

Guest Post: 7 Simple Social Media Tips for Successful Authors

Monday, October 25, 2021 by Sabrina Ricci

21 day novel challenge

By Porter Gale Gone are the days when authors relied on publishers for handling the entire process. With an increase in self-publishing, it’s crucial to implement the right social media tactics for effective promotion. In this choice, every aspect of the book including writing, editing, packaging, marketing, etc. is handled by the writer himself. No author should … [Read more...] about Guest Post: 7 Simple Social Media Tips for Successful Authors

Guest Post: 5 Proven Tips to Set Your Brand Apart From Your Competitors

Monday, September 20, 2021 by Sabrina Ricci

By Ronald Gabriel Everybody has a brand. When you say you are a ‘coffee lover’ or an ‘avid reader’, you are establishing traits that everyone around you associates with your brand. Similarly, your author brand is how people identify you as an author. It is everything; from your requirements, and standards, to your voice, and opinions. Your brand identity is the story you … [Read more...] about Guest Post: 5 Proven Tips to Set Your Brand Apart From Your Competitors

Guest Post: Content Marketing Tips: How To Effectively Tell Your Brand’s Story

Monday, September 6, 2021 by Sabrina Ricci

writing

Quick editor's note: As an author, you have a brand. So don't be afraid to tell your brand's story! By Emma Dittmer Today’s effective content marketing strategies revolve around the concept of storytelling. While content marketing has always been about adding value beyond selling a product or service, telling a brand’s story in a significant, meaningful way has certainly … [Read more...] about Guest Post: Content Marketing Tips: How To Effectively Tell Your Brand’s Story

Guest Post: How to Get Readers on a $0 Budget

Monday, August 23, 2021 by Sabrina Ricci

Free Advertising Infographic

By Giacomo Rotella If you’re an author, you need a solid marketing strategy to boost the visibility of your brand and grow traffic to your website. Fortunately, in 2021 there are many advertising ideas you can use for free. As a self-publisher, you can take advantage of one of many free advertising ideas to promote your business with no money. If you wrote an ebook, … [Read more...] about Guest Post: How to Get Readers on a $0 Budget

A Round-Up of Kindle / Amazon Resources and News

Monday, August 16, 2021 by Sabrina Ricci

It's been a while since I've done a round-up of Amazon-related resources. There's a lot of interesting news and insights out there, so here goes: Amazon Advertising "How a KDP author helps other writers increase their book sales" on Amazon Advertising Bryan Cohen runs the Amazon Ad Profit Challenge, where he teaches really effective tips for using Amazon Ads to sell your … [Read more...] about A Round-Up of Kindle / Amazon Resources and News

Guest Post: Effective Ways to Market Your Ebook to Boost your Brand

Monday, July 26, 2021 by Sabrina Ricci

By Irfan Ak Ebooks can do wonders for your brand! Ebooks help you garner qualified leads, build your email list, drive traffic to your website, help you engage with your audience, provide value to your customers, and even establish yourself as the ultimate voice of authority in your niche. However, the problem isn’t crafting compelling content that solves the pain-points … [Read more...] about Guest Post: Effective Ways to Market Your Ebook to Boost your Brand

Guest Post: 3 Things All Authors Should Do Before Publishing Their Books

Monday, July 19, 2021 by Sabrina Ricci

By Crave Books For many first time writers, the idea of simply getting something written down can be a daunting task. However, once the manuscript has been approved by your publishing company, it is time to sell your writing. Publishing your written work is a major accomplishment. While it can feel amazing to get your writing out there, it can also be stressful if you … [Read more...] about Guest Post: 3 Things All Authors Should Do Before Publishing Their Books

Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition

Monday, June 21, 2021 by Sabrina Ricci

By Angeline Licerio The internet is continuing to affect how people interact with products and services massively, and it is forcing companies to constantly improve their branding and marketing strategies. According to one of the leading e-commerce platforms, BigCommerce, over 75% of people are shopping at least once a month online. We see hundreds of ads every day, and … [Read more...] about Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition

Content Creation and Social Media for Writers

Monday, April 12, 2021 by Sabrina Ricci

When it comes to marketing on social media, there are two things to consider: content creation and platform/distribution. I'll start with the content creation. Content can be useful when it comes to creating leads, or future potential readers. To do that, you want to make sure you create content that matches what people are searching for, and then have calls to action (CTA). … [Read more...] about Content Creation and Social Media for Writers

Book Promotion and Reaching Readers

Monday, March 1, 2021 by Sabrina Ricci

There's a lot of strategy that goes into book marketing. Whether you have one book or many, it's helpful to lay your foundation and put a few processes in place, so you can keep building your readership and have an impact. Jane Friedman has a great article about marketing foundations, covering the three basics: have a website, choose which social media to use, and establish … [Read more...] about Book Promotion and Reaching Readers

Guest Post: The Frustrating Realities of SEO Success

Monday, February 15, 2021 by Sabrina Ricci

SEO helps improve your site’s ranking in search engine results.

By Dave Brown Running a successful website requires effort in many different areas. In addition to coming up with a suitable design for the website site, authors will need to populate it with well-written content that attracts visitors. Many site owners hire SEO services to boost the popularity of their site, as writing SEO-friendly content themselves can be … [Read more...] about Guest Post: The Frustrating Realities of SEO Success

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Books for Indie Authors

Books for Indie Authors

Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
by Tim Grahl
tagged: indie-publishing and to-read
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
it was amazing
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively
by Nina Amir
Other reviewers have called The Author Training Manual a must-read, and I have to agree. Nina Amir has compiled a great amount of research, experience, and real-life samples that can help any other, self-published, traditionally publishe...
tagged: indie-publishing

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