By Sheena Mathieson Sheena Mathieson is a freelance writer who shares some helpful tips on using YouTube. Videos are used for various purposes – ranging from educational to entertaining. In fact, YouTube was made in order for people online to find videos quickly. Thanks to its search engine and social media system, their vision was made possible. YouTube also offers a new … [Read more...] about Guest Post: A Guide To Successful Youtube Video Marketing
All right folks, time for another epic list! I noticed I'd accumulated a lot of WWWWWH links, and thought it'd fun to put them all together here. They're mostly about book marketing, but some are about other aspects of publishing (and not always about books), and some are just for fun. Enjoy! The Who "Who is the Genius Behind Merriam-Webster's Social Media?" on Literary … [Read more...] about 128 Resources on the Who’s, What’s, Where’s, When’s, Why’s, and How’s of Book Marketing and Other Publishing Tidbits
By Jessica Curry If you’re reading this article, you probably either 1) are looking to title your book before you write it, or 2) finally have finished your as-of-yet untitled book. Which means that you can now no longer ignore this looming stumbling block: what on earth is its title going to be? There’s no recipe for a perfect title. That said, we still all seem to know … [Read more...] about Guest Post: 4 Tips on Crafting the Perfect Book Title
After doing all the hard work of writing, editing, and designing your book, it's nice to be able to sell it. There are a number of creative ways to sell an ebook these days. Book Promotion Hub recommends selling via online book clubs, which includes Goodreads, Amazon Book Club, BookTalk.org, and Book Mooch. You can also collaborate with people, or as Michelle from Random … [Read more...] about Indie Authors: Selling Books
By Mariah T. Being able to create and implement an effective marketing and promotional strategy can be of the utmost importance for new authors, especially if you aren’t working with a publishing company. You simply don’t have the resources to hire a full-time marketer, so you are going to have to start yourself off until you can get a foothold in the publishing world. In … [Read more...] about Guest Post: What You Need To Know Before Becoming Your Own Marketer
By Mariah T. Many writers stay so focused on their work that they forget to promote their product. As a result, they often become discouraged by disappointing book sales. You can do better, especially if you know where to start. Marketing is essential for books, just as with any other good. With the right plan, you can build awareness and excitement about your work, so … [Read more...] about Guest Post: Which Marketing Channels are Most Effective for Books?
By Martin Cavannagh It’s the biggest event on any author’s calendar: the day their book launches. And if you happen to be a self-publishing author, it should also be your busiest. A book’s launch can very much set the tone for any success to come. You want there to be as much noise as possible so that you get as many people buying your book and leaving a review in the … [Read more...] about Guest Post: 6 Marketing Ideas For The Day Your Book Launches
At first, launching a book may seem daunting. But it helps to plan the launch in increments, and also, know that ebooks have an indefinite shelf life, so that even though it's nice to have a strong start, there's always time to build up buzz and excitement around a book. Creating a Book Launch Plan Direct Contact PR offers an excellent list/set of guidelines on what to do … [Read more...] about Indie Authors: Launching a Book
I recently read an article about going wide, and thought it was a great idea. In this article, on Kobo Writing Life, Tracy Cooper-Posey talks about her publishing success outside of Amazon and Kindle, and how that allowed her to quit her day job. The idea is to be in as many places as possible, and to directly distribute whenever possible. It got me thinking about other ways … [Read more...] about Making Your Stories Available In As Many Formats As Possible
For indie authors, it can be harder to sell print books than ebooks. But, there are a number of opportunities and methods authors can use to sell print books, and even get their books into bookstores. Holly Brady outlines tips for authors when approaching bookstores. This includes working with local bookstores, working with POD services not related to Amazon, and how best to … [Read more...] about Indie Authors: Selling Print Books and Working with Bookstores
Metrics, data, analytics. These are all related words that can really help authors effectively market. Matt Minoff wrote a great piece on Digiday, called "In Order to thrive, publishers must master their data." This means more than merely collecting data. It means having a plan, understanding what the data means, and deciding what actions to implement. If you want a solid … [Read more...] about Data and Analytics for Marketing and Automation
Editor's note: This post was originally published January 2016 on Digital Book World. Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it incredibly easy, and more likely, for people to ignore ads. In fact, people are going out … [Read more...] about What Are the Ingredients of a Successful Marketing Plan?
Google Plus is a social media platform that is not as talked about as Facebook or Twitter, but can be very important, depending on your niche. Google Plus Basics For those who may not be too familiar with Google Plus, here are a few of the basics. First, you fill out a profile, with a picture, a cover image, and whatever information you feel comfortable sharing about … [Read more...] about Indie Author Marketing Guide: Google Plus
By Tantra Bensko Tantra Bensko is a talented writer and wonderful teacher. In fact, she taught me how to write experimental fiction at UCLA Extension. She is the author of numerous books, including her latest, Glossolalia, a psychological suspense novel that is part of her Agents of the Nevermind series. Below she shares her experiences in her shift from writing Literary to … [Read more...] about Guest Post: Shifting from Writing Literary to Commercial Fiction
You may remember Geoff Jones, author of the thriller The Dinosaur Four, from my last post where I happily reviewed his book. Geoff is so awesome that I had to interview him twice. The first time was for the podcast I make with my husband, I Know Dino, where we of course discussed the amazing dinosaurs in his book, and the second time, Geoff very graciously let me pick his brain … [Read more...] about The Making of a Successful Ebook: An Interview with Geoff Jones, Author of The Dinosaur Four