Digital Pubbing

Exploring the ins and outs of the publishing industry

Marketing

Media Kits and Author Websites

by

When it comes to marketing, it pays to have a strategy. According to Content Marketing Institute, you should build systems, figure out goals, and streamline your processes. One way to do this is by building an author website. But before you do that, you'll want to determine your target audience. Your Writer Platform has a step by step guide on finding your audience, which … [Read more...] about Media Kits and Author Websites

Tips for Getting Opt Ins to Your Email List

by

I've been doing a lot of research lately about building email lists and writing effective newsletters. Of course, one of the keys is to get people to opt in to your email list. There are a lot of examples and articles about how to entice people to opt in. The most simple way is to have a box on your site where people can sign up (like I do), but it's not necessarily the most … [Read more...] about Tips for Getting Opt Ins to Your Email List

Tips and Tricks for Promoting Your Book

by

After writing (and editing), marketing and promotion is a key step in book publishing. It helps to keep this in mind throughout the whole process. For example, The Book Designer recommends authors take into account a couple key questions: Who are you writing for? Where does your reader hang out? With this information, you can make sure you craft a pitch that … [Read more...] about Tips and Tricks for Promoting Your Book

Guest Post: How to Create an Engaging Author Website That People Will Actually Visit

by

By Mariah T. The key to being a successful author is exposure. You have to get your book out there. You can thank the internet because the PR game is now in your hands. The architecture of a solid website is enough to get readers curious about what you wrote. But getting started creating a site with good SEO, aesthetic design, memorable branding, and more is a work of … [Read more...] about Guest Post: How to Create an Engaging Author Website That People Will Actually Visit

Indie Author Marketing Guide: Twitter

by

Twitter is one of the largest social media platforms, and when used correctly, can really help boost an indie author's platform. According to Social Media for Writers, "23 percent of online adults living in the United States are active on Twitter." The post also breaks down the demographic of Twitter users, down to age, gender, education level, and more. When you sign up … [Read more...] about Indie Author Marketing Guide: Twitter

Guest Post: A Guide To Successful Youtube Video Marketing

by

By Sheena Mathieson  Sheena Mathieson is a freelance writer who shares some helpful tips on using YouTube. Videos are used for various purposes – ranging from educational to entertaining. In fact, YouTube was made in order for people online to find videos quickly. Thanks to its search engine and social media system, their vision was made possible. YouTube also offers a new … [Read more...] about Guest Post: A Guide To Successful Youtube Video Marketing

128 Resources on the Who’s, What’s, Where’s, When’s, Why’s, and How’s of Book Marketing and Other Publishing Tidbits

by

All right folks, time for another epic list! I noticed I'd accumulated a lot of WWWWWH links, and thought it'd fun to put them all together here. They're mostly about book marketing, but some are about other aspects of publishing (and not always about books), and some are just for fun. Enjoy! The Who "Who is the Genius Behind Merriam-Webster's Social Media?" on Literary … [Read more...] about 128 Resources on the Who’s, What’s, Where’s, When’s, Why’s, and How’s of Book Marketing and Other Publishing Tidbits

Guest Post: 4 Tips on Crafting the Perfect Book Title

by

By Jessica Curry If you’re reading this article, you probably either 1) are looking to title your book before you write it, or 2) finally have finished your as-of-yet untitled book. Which means that you can now no longer ignore this looming stumbling block: what on earth is its title going to be? There’s no recipe for a perfect title. That said, we still all seem to know … [Read more...] about Guest Post: 4 Tips on Crafting the Perfect Book Title

Indie Authors: Selling Books

by

After doing all the hard work of writing, editing, and designing your book, it's nice to be able to sell it. There are a number of creative ways to sell an ebook these days. Book Promotion Hub recommends selling via online book clubs, which includes Goodreads, Amazon Book Club, BookTalk.org, and Book Mooch. You can also collaborate with people, or as Michelle from Random … [Read more...] about Indie Authors: Selling Books

Guest Post: What You Need To Know Before Becoming Your Own Marketer

by

By Mariah T. Being able to create and implement an effective marketing and promotional strategy can be of the utmost importance for new authors, especially if you aren’t working with a publishing company. You simply don’t have the resources to hire a full-time marketer, so you are going to have to start yourself off until you can get a foothold in the publishing world. In … [Read more...] about Guest Post: What You Need To Know Before Becoming Your Own Marketer

Guest Post: Which Marketing Channels are Most Effective for Books?

by

By Mariah T. Many writers stay so focused on their work that they forget to promote their product. As a result, they often become discouraged by disappointing book sales. You can do better, especially if you know where to start. Marketing is essential for books, just as with any other good. With the right plan, you can build awareness and excitement about your work, so … [Read more...] about Guest Post: Which Marketing Channels are Most Effective for Books?

Guest Post: 6 Marketing Ideas For The Day Your Book Launches

by

By Martin Cavannagh It’s the biggest event on any author’s calendar: the day their book launches. And if you happen to be a self-publishing author, it should also be your busiest. A book’s launch can very much set the tone for any success to come. You want there to be as much noise as possible so that you get as many people buying your book and leaving a review in the … [Read more...] about Guest Post: 6 Marketing Ideas For The Day Your Book Launches

Indie Authors: Launching a Book

by

At first, launching a book may seem daunting. But it helps to plan the launch in increments, and also, know that ebooks have an indefinite shelf life, so that even though it's nice to have a strong start, there's always time to build up buzz and excitement around a book. Creating a Book Launch Plan Direct Contact PR offers an excellent list/set of guidelines on what to do … [Read more...] about Indie Authors: Launching a Book

Making Your Stories Available In As Many Formats As Possible

by

I recently read an article about going wide, and thought it was a great idea. In this article, on Kobo Writing Life, Tracy Cooper-Posey talks about her publishing success outside of Amazon and Kindle, and how that allowed her to quit her day job. The idea is to be in as many places as possible, and to directly distribute whenever possible. It got me thinking about other ways … [Read more...] about Making Your Stories Available In As Many Formats As Possible

Indie Authors: Selling Print Books and Working with Bookstores

by

For indie authors, it can be harder to sell print books than ebooks. But, there are a number of opportunities and methods authors can use to sell print books, and even get their books into bookstores. Holly Brady outlines tips for authors when approaching bookstores. This includes working with local bookstores, working with POD services not related to Amazon, and how best to … [Read more...] about Indie Authors: Selling Print Books and Working with Bookstores