Digital Pubbing

Exploring the ins and outs of the publishing industry

Indie Author Marketing Guide

Tips and Tricks for Launching a Book

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Launching a book is an important step in the publishing process. Here are some resources that can help you prepare: "Why Bad Things Happen to Good Titles: A 27-point pre-launch checklist" on Book Business. Make sure your book is ready. Lulu Titlescorer. See how strong your book's title is. UKRifter's Random Book or Game Title Generator. To help you generate ideas for … [Read more...] about Tips and Tricks for Launching a Book

Marketing Practices and Strategies for Indie Authors

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Marketing is a key component of any indie author's business strategy. This year, I've been at least loosely following BookWork's month by month marketing plan. The early months are more about research and figuring out who to connect with, and then building on that throughout the year. Some other marketing ideas and practices to consider include: "Best Marketing … [Read more...] about Marketing Practices and Strategies for Indie Authors

5 Strategies for Writers to Market and Monetize Their Work and Expand Their Audience

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As an indie author, there are so many tools and strategies you can employ to grow your audience and even monetize your work. Below are 5: videos, podcasting, merchandising, crowdfunding, and social media. Videos Videos are a great way to connect with your audience on a more personal level. There are a few tools and resources to help you get started in creating content: … [Read more...] about 5 Strategies for Writers to Market and Monetize Their Work and Expand Their Audience

Indie Author Marketing Guide: Twitter

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Twitter is one of the largest social media platforms, and when used correctly, can really help boost an indie author's platform. According to Social Media for Writers, "23 percent of online adults living in the United States are active on Twitter." The post also breaks down the demographic of Twitter users, down to age, gender, education level, and more. When you sign up … [Read more...] about Indie Author Marketing Guide: Twitter

128 Resources on the Who’s, What’s, Where’s, When’s, Why’s, and How’s of Book Marketing and Other Publishing Tidbits

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All right folks, time for another epic list! I noticed I'd accumulated a lot of WWWWWH links, and thought it'd fun to put them all together here. They're mostly about book marketing, but some are about other aspects of publishing (and not always about books), and some are just for fun. Enjoy! The Who "Who is the Genius Behind Merriam-Webster's Social Media?" on Literary … [Read more...] about 128 Resources on the Who’s, What’s, Where’s, When’s, Why’s, and How’s of Book Marketing and Other Publishing Tidbits

Guest Post: What You Need To Know Before Becoming Your Own Marketer

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By Mariah T. Being able to create and implement an effective marketing and promotional strategy can be of the utmost importance for new authors, especially if you aren’t working with a publishing company. You simply don’t have the resources to hire a full-time marketer, so you are going to have to start yourself off until you can get a foothold in the publishing world. In … [Read more...] about Guest Post: What You Need To Know Before Becoming Your Own Marketer

Guest Post: 6 Marketing Ideas For The Day Your Book Launches

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By Martin Cavannagh It’s the biggest event on any author’s calendar: the day their book launches. And if you happen to be a self-publishing author, it should also be your busiest. A book’s launch can very much set the tone for any success to come. You want there to be as much noise as possible so that you get as many people buying your book and leaving a review in the … [Read more...] about Guest Post: 6 Marketing Ideas For The Day Your Book Launches

Indie Author Marketing Guide: Google Plus

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Google Plus is a social media platform that is not as talked about as Facebook or Twitter, but can be very important, depending on your niche. Google Plus Basics For those who may not be too familiar with Google Plus, here are a few of the basics. First, you fill out a profile, with a picture, a cover image, and whatever information you feel comfortable sharing about … [Read more...] about Indie Author Marketing Guide: Google Plus

Guest Post: Shifting from Writing Literary to Commercial Fiction

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By Tantra Bensko Tantra Bensko is a talented writer and wonderful teacher. In fact, she taught me how to write experimental fiction at UCLA Extension. She is the author of numerous books, including her latest, Glossolalia, a psychological suspense novel that is part of her Agents of the Nevermind series. Below she shares her experiences in her shift from writing Literary to … [Read more...] about Guest Post: Shifting from Writing Literary to Commercial Fiction

The Making of a Successful Ebook: An Interview with Geoff Jones, Author of The Dinosaur Four

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You may remember Geoff Jones, author of the thriller The Dinosaur Four, from my last post where I happily reviewed his book. Geoff is so awesome that I had to interview him twice. The first time was for the podcast I make with my husband, I Know Dino, where we of course discussed the amazing dinosaurs in his book, and the second time, Geoff very graciously let me pick his brain … [Read more...] about The Making of a Successful Ebook: An Interview with Geoff Jones, Author of The Dinosaur Four

Indie Author Marketing Guide: A Primer to Social Media

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Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to embrace it. And instead of seeing it like a chore, I … [Read more...] about Indie Author Marketing Guide: A Primer to Social Media

Indie Author Marketing Guide: Facebook

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For indie authors, Facebook is one of the best ways to reach your audience. As of April 2016, Facebook has 1.65 billion monthly active users and 1.09 billion people logging in daily, according to Zephoria. With that in mind, it's probably safe to say that if you're reading this, you are at least familiar with Facebook. Types of Facebook Interactions Facebook has a few … [Read more...] about Indie Author Marketing Guide: Facebook

Indie Authors: Using Giveaways to Find New Readers and Sell More Books

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A giveaway is a powerful tool that can help indie authors attract new readers. You can incentivize people to spread the word about your book through social media, sign up for your email list, and garner interest in your other books (which can lead to more sales). There are at least four big tools authors can use for book giveaways: Goodreads LibraryThing Amazon … [Read more...] about Indie Authors: Using Giveaways to Find New Readers and Sell More Books

Indie Authors: Social Media Marketing Tips

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Jane Friedman recommends joining all social media platforms, even if you don't intend on using it right away (hint: you want to have a good username for if you do decide to use that platform). It's one thing to join a social media network, and it's another thing to maintain and grow your presence on it. Here are some news updates and ideas for how to use different platforms … [Read more...] about Indie Authors: Social Media Marketing Tips

Indie Authors: Researching Your Books

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When writing books, there are a lot of things you can research. What genre should you write in (if you don't already have a preference)? How can you attract readers? Who are your target or ideal readers? What should your book title be? Below is a list of resources that can help answer those questions: Find My Audience: Learn about your Twitter audience. Hasghtagify: … [Read more...] about Indie Authors: Researching Your Books