Originally posted on LinkedIn. Edited and updated here. What do podcasting and marketing have in common? A lot more than you may think. Both involve: Collaboration: People are important! Whether you're working with other podcasters, interviewees, marketers, product managers, or sales people, you should agree on goals and roles and learn to work well together. … [Read more...] about 7 Ways Podcasting and Marketing Are The Same
Marketing
3 Ways to Step Up Your Book Marketing
I'm on a roll with marketing related posts lately. For this post, let's get back to books specifically. Sometimes, when it comes to marketing, it's helpful to have some big goals and then break things down into smaller, easier to manage, tasks. With that in mind, here are three ways you can step up your book marketing. 1. Spruce up your book sales page Especially your … [Read more...] about 3 Ways to Step Up Your Book Marketing
Newsletter Deep Dive: Creating, Growing, and Earning Money
Having a newsletter is a great way to build your community. In addition to delivering them valuable content on a regular basis, you can keep them up to date on your projects and any products or services you're offering. Let's dive in. Newsletter Content You can format and write your newsletter in a lots of different ways. NewsletterOperator has 10 examples of newsletter types … [Read more...] about Newsletter Deep Dive: Creating, Growing, and Earning Money
Finding More Readers with Author Freebies and Landing Pages
By now, you've probably heard all about the benefits of having your own email list. It's a way to connect with readers and fans. You can let people know when you're releasing a new book or having a sale. You can work with your superfans and create a Street Team to help you launch your next book. You can ask readers for feedback, or see if people are interested in your next book … [Read more...] about Finding More Readers with Author Freebies and Landing Pages
6 Pieces of Advice Perfect For All Creators
Earlier this year, I took part in some group coaching sessions. There was a small group of us, all content creators in various forms. The sessions were tough, and required us all to dig deep, but they were rewarding. Plus I got to meet, know, and learn from some truly amazing people. They are all inspiring, supportive, and full of insights. If you're ever able to join something … [Read more...] about 6 Pieces of Advice Perfect For All Creators
Marketing and Social Media for Writers
There are a lot of ways writers can promote their work and connect with potential readers online. Here are a few tips and resources. Marketing Content "Get the Most From Your Webinars With These 13 Repurposing Ideas" on Content Marketing Institute: Webinars are a great way to connect with interested people and let them know what you're about. And after, you can take parts of … [Read more...] about Marketing and Social Media for Writers
Marketing Funnel Part 6: Sharing Your Story With a Webinar
Editor's Note: This is part 6 of my marketing funnel series. You can read part 5 here. The webinar is pretty much the last step in the marketing funnel, where we want people to consider purchasing our product. In my case, I wanted to help podcasters by offering them an online course. We ended up doing three webinars. The first webinar was months before we officially … [Read more...] about Marketing Funnel Part 6: Sharing Your Story With a Webinar
Marketing Funnel Part 5: Driving Traffic to Your Content with Paid Ads
Editor's Note: This is part 5 of my marketing funnel series. You can read part 4 here. We've covered quiz funnels, SEO, and email lists. Another way to drive traffic to your content (such as a quiz funnel), is with paid ads. For my podcasting quiz, I created paid ads for Google, Facebook, and Reddit, mostly because we saw the most conversations and activity around … [Read more...] about Marketing Funnel Part 5: Driving Traffic to Your Content with Paid Ads
Marketing Funnel Part 4: Building and Making the Most of Your Email List
Editor's Note: This is part 4 of my marketing funnel series. You can read part 3 here. All right, you've created some great content and you're starting to get people to read or consume your content because you've set up your SEO, and they can easily search and find it. The next step is to build your email list. Remember in the first post of this series, when I wrote you … [Read more...] about Marketing Funnel Part 4: Building and Making the Most of Your Email List
Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
Editor's Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a new audience for a product, such as an online course. So once you've built your quiz, how do you go about finding your audience? The first step is to use SEO to your advantage. For your quiz page, figure out the keyword or phrase … [Read more...] about Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Editor's Note: This is part 2 of my marketing funnel series. You can read part 1 here. Last year, my husband and I launched our online course, Complete Podcasting Course. We'd been podcasting for nearly 7 years and in 2021 it became both our full-time jobs, so we wanted to share what we'd learned and help people who are just getting started. I'd built online courses before, … [Read more...] about Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Marketing Funnel Part 1: Going to Market With an Online Course or Book
For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and that, if done right, marketing (and a marketing funnel) can make a huge difference in whether or not … [Read more...] about Marketing Funnel Part 1: Going to Market With an Online Course or Book
Using Facebook Ads for Your Book or Podcast
Though Meta may not be as highly valued as it was, Facebook ads can still be a powerful tool to promote your products, such as books and podcasts. Define Your Target Audience The key is to find your target audience. Start by figuring out who your ideal reader or ideal listener is. What are their interests? Where do they like to hang out (do they spend time on … [Read more...] about Using Facebook Ads for Your Book or Podcast
Tips for Creating Engaging Content Your Audience Will Find
Sometimes, writing content can feel overwhelming. It helps to have a framework in mind, and to plan ahead of time so you know the content you create will reach your audience. Here are some tips: Write content that people trust. Figure out what answers your audience is searching for (via search terms and predicting search engine rankings), and provide them with … [Read more...] about Tips for Creating Engaging Content Your Audience Will Find
Guest Post: Is Podcast Advertising Worth It?
By Farlyn Lucas Have you ever gone for a walk, a drive, or even done chores around your house and thought to turn on a podcast? You’re not alone. Insider Intelligence highlights how “demand for on-demand audio has increased” and “in 2022, the number of monthly US podcast listeners will increase by 6.1% year-over-year to 125 million.” The podcast industry is undoubtedly … [Read more...] about Guest Post: Is Podcast Advertising Worth It?
