Digital Pubbing

Exploring the ins and outs of the publishing industry

Marketing

7 Ways Podcasting and Marketing Are The Same

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Originally posted on LinkedIn. Edited and updated here. What do podcasting and marketing have in common? A lot more than you may think. Both involve: Collaboration: People are important! Whether you're working with other podcasters, interviewees, marketers, product managers, or sales people, you should agree on goals and roles and learn to work well together. … [Read more...] about 7 Ways Podcasting and Marketing Are The Same

Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]

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By Ivelisse Rodriguez Search engine optimization (SEO) is an ever-important part of an author marketing strategy. The issue? Having a strong social media presence is emphasized over having an SEO strategy. Not only are social media platforms easy and familiar to use, they can expose a large audience to your work in a relatively short period of time. There’s no doubt … [Read more...] about Guest Post: 4 Easy SEO Tips for Writers and Authors [+Successful Examples]

Guest Post: Devising a Guest Blogging Strategy—The Do’s and Don’ts

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By Dave Brown Guest blogging is one of the most effective ways to divert traffic to your online business. Not only does it bring traffic from a wider range of audiences, it also imbues your site with authority. That’s something Google loves. Not only will that help you rank better, but also help get repeated traffic and gain customer loyalty. However, you need to have a … [Read more...] about Guest Post: Devising a Guest Blogging Strategy—The Do’s and Don’ts

Guest Post: 5 Fail-safe Strategies for Selling More Books

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By Dave Chesson Selling books can be hard. Sure, marketplaces like Amazon have made it easier than ever to list your books for sale, but grabbing readers’ attention is more difficult than ever. In this article, we’ll look at five strategies you can use to sell more books. Strategy 1: Select the Right Keywords When you publish a book on Amazon, you get the opportunity to … [Read more...] about Guest Post: 5 Fail-safe Strategies for Selling More Books

Guest Post: How to Use Guest Appearances and Interviews in Tandem with your SEO

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By Jason Khoo You’ve written your book, you’ve reviewed it a million times and you finally published it. Now, it’s time to publicize and market it! By now, you’re most likely aware that in order to do so, you’ll need to be doing speaking circuits and getting on podcasts, video interviews, and features. If you’ve been doing all of the above, great—that is a first major … [Read more...] about Guest Post: How to Use Guest Appearances and Interviews in Tandem with your SEO

176 Resources and Tools to Market and Launch Your Book

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Trying to figure out a book marketing plan but don't know where to start? Don't worry, I've got you covered with 176 resources ranging in advertising tips, to places to book blog tours, to content marketing, and more. A few of these resources were published in 2019, when the world was different, so you may need to adapt accordingly. Advertising Kindlepreneur course … [Read more...] about 176 Resources and Tools to Market and Launch Your Book

Authors: Step Up Your Digital Content Game

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Today's post is another roundup of resources for authors during these crazy times. Since we're all physically distancing, it's a good time to step up your digital content game. What does that mean? The Book Designer's post about it being a wide virtual world is a good start. There are all kinds of ways to chat online, connect with readers, and go live. Digital also includes … [Read more...] about Authors: Step Up Your Digital Content Game

Indie Authors: An Overview of Book Reviews

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Sure, we all know that getting authentic reviews, and ideally that are 4- and 5-stars, is a key component to a book's success. In fact, you need a certain number of 4-star reviews just to be considered for a BookBub promotion. Because of this, there are tons of resources online that give indie authors advice on how to find reviewers and contact them. Funds for Writers and … [Read more...] about Indie Authors: An Overview of Book Reviews

Setting Up and Building an Email List

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Direct marketing is powerful. There's a reason so many people say "the money is in the list." If you can build a mailing list of people who like your work and are willing to pay for it, then it becomes much easier to sell your books and have bigger book launches. With that in mind, here are some tips and resources on how to build a strong mailing list: Setting Up Your List … [Read more...] about Setting Up and Building an Email List

Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

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By Heather Redding We get it. You’re an author and not a salesperson, which could be why you’d rather be writing than promoting your books. Engaging in book promotion isn’t the only way to attract your target audience, though. Instead, you could focus on using your knowledge and expertise to educate people and naturally draw them into your world of books. Content … [Read more...] about Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers

Guest Post: 6 Social Media Strategies for Independent Publishers

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By Dave Brown Thanks to social media, becoming a successful self-published author, YouTuber, or content creator is possible. Not only does it allow you to stay in touch with your audience, but expand your reach day by day. In this blog, we cover six essential social media strategies that can work for any independent publisher. 1. Set SMART KPIs Make sure that your KPIs … [Read more...] about Guest Post: 6 Social Media Strategies for Independent Publishers

Indie Authors: Getting Your Book Discovered

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With hundreds of thousands of new books being published each year, it's hard for indie authors to stand out. One strategy I've written about before is going permafree, meaning you set one book in a series to permanently free, as a way to entice readers to buy the rest of the books in the series. To add fodder to that idea, M. Louisa Locke writes about how using the … [Read more...] about Indie Authors: Getting Your Book Discovered

Tips for Hosting a Webinar

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Webinars are great for connecting with people who are interested in your brand, or what you have to sell. Many authors use webinars to promote their content, such as books and online courses. But how do you set up a webinar? Aileen Barker wrote a post on how she planned her first webinar, which includes a prep kit. The first thing she did was set a date, so she could work … [Read more...] about Tips for Hosting a Webinar

Guest Post: The Guide to Creating Better Content in Less Time

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By Ryan Larson Look, we’ve all been there. That is, if you own or heavily operate a business. You’re pinned down with budgeting issues, employee drama, deadlines and keeping up with the competition. And now, you expect me to start telling you to spend hours and hundreds of dollars to produce content? I’m not telling you to do exactly that, but sort of. Content … [Read more...] about Guest Post: The Guide to Creating Better Content in Less Time