Digital Pubbing

Exploring the ins and outs of the publishing industry

Marketing

Guest Post: 6 Common SEO Mistakes to Avoid in 2020

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By Mike Kohorev SEO is, on the one hand, one of the most effective marketing channels we have today. If implemented properly, SEO can be a very reliable source of sustainable organic traffic. For bloggers and authors, organic traffic to your website can be extremely important source to build awareness. For businesses, website traffic is still the most relevant way to … [Read more...] about Guest Post: 6 Common SEO Mistakes to Avoid in 2020

Tips and Tricks for Setting Up Your Blog

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Blogging is a lot of work, but it can be very rewarding. Are you thinking of starting a blog this year? Here are some helpful resources to get you going: Getting Subscribers "The Benefits of Focusing on Your Mailing List" on Elle & Co "17 Fresh Reader Magnet Ideas For Fiction Authors" on Smart Self Publishing Biz "20k subscribers: Here's how I doubled my email … [Read more...] about Tips and Tricks for Setting Up Your Blog

5 Examples of Cool Content

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I've been learning a lot about content marketing lately. Content marketing is all about creating compelling content, in all different forms, to get people engaged and interested, without directly promoting a product or brand. (If you want to learn more, I recommend checking out Content Marketing Institute.) There are a lot of great examples of very different companies doing … [Read more...] about 5 Examples of Cool Content

Marketing Books with Content

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Content marketing is a powerful way to get readers interested in your brand. Here are some resources to help you figure out how best to create content that can help you sell your books: Planning Content "7 Ways to Stop Flailing with Your Content Marketing in 2017" on Content Marketing Institute "How to Write a Creative Action Plan You'll Actually Follow" on By Regina … [Read more...] about Marketing Books with Content

Guest Post: 5 Reasons Why Video Should Be a Part of Your Content Marketing Strategy

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By Andre Oentoro In the last decade, the content marketing world has shifted from text posts to videos. Before, YouTube was just a site with only a dozen videos. Now, it’s the second biggest search engine right behind Google. Today, our social media feeds are dominated by videos. Whether it’s on your Instagram, Facebook, or Twitter, videos are taking over the Internet … [Read more...] about Guest Post: 5 Reasons Why Video Should Be a Part of Your Content Marketing Strategy

Guest Post: Online Listings Tips to Promote and Increase Book Sales

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By Kiana Mason You’ve spent hours writing, editing, and perfecting your book. Now it’s ready to be delivered to the hands of readers everywhere. Whether you’re marketing your book on your website, on Amazon, or through an email blast, start with a listing description that lets people know exactly who you are and what your book is about and makes them want to read it. But … [Read more...] about Guest Post: Online Listings Tips to Promote and Increase Book Sales

Indie Author Marketing Guide: Pinterest

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Pinterest is all about sharing (or pinning) images, and there are many ways indie authors can use this social media platform to their advantage. You can pin images to different boards, and tailor your boards to different interests. For example, as an indie author you could create boards that recommend books to read share quotes about reading display interesting book … [Read more...] about Indie Author Marketing Guide: Pinterest

Indie Author Marketing Guide: LinkedIn

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LinkedIn is known for being a professional network, and a great place to share your resume online. As an indie author, here are a few ideas of how to use LinkedIn to your advantage: Add your books with links to sale pages on your profile page. LinkedIn allows you to upload cover images, either under specific job titles or listed under "Publications." Get to know … [Read more...] about Indie Author Marketing Guide: LinkedIn

Indie Author Marketing Guide: Goodreads

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Next up in the Indie Author Marketing Guide series is Goodreads. Goodreads is a social network for book lovers, now owned by Amazon. Users can join groups, follow authors, rate and review books, compile lists of read books, and promote books with giveaways. According to The Creative Penn, "Goodreads’ recommendation engine is an algorithm similar to Netflix" and "A book does … [Read more...] about Indie Author Marketing Guide: Goodreads

Marketing and Promoting Your Book

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The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review has a list of free book marketing sites. Indies Unlimited also recommends … [Read more...] about Marketing and Promoting Your Book

Book Marketing Tips for the Holidays and Year Round

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It's been a while since I've down a roundup of articles. Since the holiday season is coming up fast, here's a list of helpful marketing-related articles (there's even a few specific for the holidays)! Holiday Specific Holiday Book Marketing: An Author’s Guide to Black Friday and Beyond on Written Word Media The Ultimate Holiday Promotion Calendar on A Marketing … [Read more...] about Book Marketing Tips for the Holidays and Year Round

Guest Post: How To Grow Your Audience And Sell More Books Using Social Media

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By Autumn One of the biggest goals of an author is to get their thoughts and writings out into the world. Unfortunately, that’s impossible without an audience. So what can you do to grow your audience base and sell more books? These are some of the most successful strategies you can employ. Social Media If nobody knows about your book, you can’t expect them to buy it. … [Read more...] about Guest Post: How To Grow Your Audience And Sell More Books Using Social Media

Guest Post: Influencer Marketing Facts You Should Know

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By Andriana Moskovska An infographic on influencer marketing—a tactic that can help boost book sales Nearly half of online users rely on influencer recommendations before purchasing a product. It’s no longer a question whether influencer marketing is effective or not. Instead businesses are learning how to strategically integrate it into their marketing … [Read more...] about Guest Post: Influencer Marketing Facts You Should Know

Resources for Making Videos and Marketing With Them

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Videos can be a great tool for marketing. But there's a lot to learn. Below are some resources to help you get started, and links to updates on major platforms. How to Use Video for Marketing How to create videos to promote your book on Front Edge Publishing How to create a successful YouTube channel on My Wife Quite Her Job A video hack to boost ecommerce sales on … [Read more...] about Resources for Making Videos and Marketing With Them

Growing Your Presence on Social Media

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Social media is great. You can connect with people easily, you can learn new things, and you can share awesome content. It's also a lot of hard work, because you want to make sure you are posting high quality content that resonates with people, and it takes some effort to measure and tweak your strategy. A lot of people advocate for figuring out who your audience is, finding … [Read more...] about Growing Your Presence on Social Media