Digital Pubbing

Exploring the ins and outs of the publishing industry

Marketing

Resources for Making Videos and Marketing With Them

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Videos can be a great tool for marketing. But there's a lot to learn. Below are some resources to help you get started, and links to updates on major platforms. How to Use Video for Marketing How to create videos to promote your book on Front Edge Publishing How to create a successful YouTube channel on My Wife Quite Her Job A video hack to boost ecommerce sales on … [Read more...] about Resources for Making Videos and Marketing With Them

Growing Your Presence on Social Media

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Social media is great. You can connect with people easily, you can learn new things, and you can share awesome content. It's also a lot of hard work, because you want to make sure you are posting high quality content that resonates with people, and it takes some effort to measure and tweak your strategy. A lot of people advocate for figuring out who your audience is, finding … [Read more...] about Growing Your Presence on Social Media

Indie Authors: Book Promotion Tools and Tips

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Marketing is a crucial part of book publishing. If no one knows your book is out there, how can you expect people to read it? With that in mind, here's a compilation of tips and tools that can help you with your book promotion efforts. Book Promotional Tools BookPromotion.com stresses four components of a book marketing plan: promotional tools, groups, street teams, and … [Read more...] about Indie Authors: Book Promotion Tools and Tips

Online Tools for Building Your Author Platform

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As indie authors, so much of our work and efforts go into online marketing, and content on the web. With that in mind, here are some tools (both free and paid) that can help you build your platform and promote your books. Book Advertising "Changes to Amazon Advertising: What Authors Need to Know" on Jane Friedman: A breakdown of new advertising modes, the improved dashboard, … [Read more...] about Online Tools for Building Your Author Platform

Guest Post: The Complete Guide to using Facebook to Market your Writing

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By Naomi Nakashima Installing a well-planned and thought out chatbot can invite your audience to engage with your page in a whole new way. Naomi Nakashima goes into detail about the changes to Facebook marketing, including how building a chatbot into your Facebook strategy can help you connect with your audience. Below is an excerpt from Naomi's post. Using Facebook to … [Read more...] about Guest Post: The Complete Guide to using Facebook to Market your Writing

Guest Post: The 6 Best Tools for Video Marketing

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By Candy Video marketing is an attractive, versatile, and extremely effective way to reach your target audiences. As all we know, the mother of all social networks, Facebook, has been strongly favoring video content in its news feeds. To help you create compelling, inspiring, and actionable marketing videos, I list some main video marketing tools that you should know. 1. … [Read more...] about Guest Post: The 6 Best Tools for Video Marketing

Guest Post: 6 Savvy Business Lessons You Can Learn from a Car Salesperson

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By Zach Painter If you’ve ever worked in sales, then you’re all too familiar with the process of delivering a successful sales pitch. As a skill you cultivate and hone over time, creating a strategy that has a high rate of success is no easy feat. The fact is, pitching is a necessary skill set that professionals in every industry need to perfect — and the same goes for … [Read more...] about Guest Post: 6 Savvy Business Lessons You Can Learn from a Car Salesperson

Guest Post: Learn From Social Media Influencers How To Create Your Personal PR Strategy

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By Ellie Chapman Social media influencer isn't just a buzzword. Pixlee defines it as a “user on social media who has established credibility in a specific industry and who has access to a large audience and can persuade others by virtue of their authenticity and reach.” More importantly, as an indie author, you can learn a lot from social media influencers and incorporate … [Read more...] about Guest Post: Learn From Social Media Influencers How To Create Your Personal PR Strategy

Guest Post (Excerpt): Social Media Video Marketing – The Ultimate Guide

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By Koushik Marka Today we have a guest post from Koushik Marka, founder and CEO of Studiotale, about video marketing and social media. The post is an excerpt from Studiotale's full guide, "Social Media Video Marketing – The Ultimate Guide." The guide is divided into four chapters: types of video content, actionable tips, platform-specific tips, and online video tools. Read on … [Read more...] about Guest Post (Excerpt): Social Media Video Marketing – The Ultimate Guide

Finding Your Next Read (or Review)

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As an indie author, it's important to get book reviews. As a reader, it's helpful to get book recommendations. Below are some resources that combine the best of both worlds. Getting Book Recommendations 3-Panel Book Review: Reviewing books in comic strip format LitPick: "Through student book reviews, we promote reading and writing among preteens, teens, and young adults. … [Read more...] about Finding Your Next Read (or Review)

Designing Effective Content

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For my day job, I've been doing a lot of what's called content design. Content is everywhere, and that includes in software products, as technical documentation, in emails, on marketing websites, and more. For authors, it can be useful to think about content design, since it also involves SEO and search, measuring the effectiveness of content you put out there, and creating … [Read more...] about Designing Effective Content

Guest Post: How to Create a Social Media Marketing Plan?

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By Marquis Matson After blogging sites started becoming popular in the late 90s, early into the 2000s, sites such as LinkedIn and MySpace quickly gained prominence. By 2005, social networking platforms like Facebook, Twitter, and YouTube had made their debut, creating entirely new ways through which people across the globe could communicate, share with each other, and do … [Read more...] about Guest Post: How to Create a Social Media Marketing Plan?

Guest Post: How Indie Authors Can Establish a Strong Digital Presence

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By Josh Wardini In an era heavily dominated by technology, it is not so surprising to find the publishing world gradually moving into online selling, whether it is print, ebook, or audio books. As an integral part of independent publishing, marketing is even more imperative in the digital era. Readers tend to do their research online, from new releases to the authors they … [Read more...] about Guest Post: How Indie Authors Can Establish a Strong Digital Presence

Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge

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By Mariah T. When you’re an author, exposure is everything. You can get the competitive edge that you need with a few digital marketing tricks. As you get your book in front of more people, you can potentially increase your sales. Social Media The popularity of social media is increasing exponentially. It’s important that you utilize all of the different social media … [Read more...] about Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge