By Ronald Gabriel Everybody has a brand. When you say you are a ‘coffee lover’ or an ‘avid reader’, you are establishing traits that everyone around you associates with your brand. Similarly, your author brand is how people identify you as an author. It is everything; from your requirements, and standards, to your voice, and opinions. Your brand identity is the story you … [Read more...] about Guest Post: 5 Proven Tips to Set Your Brand Apart From Your Competitors
Marketing
Guest Post: Content Marketing Tips: How To Effectively Tell Your Brand’s Story
Quick editor's note: As an author, you have a brand. So don't be afraid to tell your brand's story! By Emma Dittmer Today’s effective content marketing strategies revolve around the concept of storytelling. While content marketing has always been about adding value beyond selling a product or service, telling a brand’s story in a significant, meaningful way has certainly … [Read more...] about Guest Post: Content Marketing Tips: How To Effectively Tell Your Brand’s Story
Guest Post: How to Get Readers on a $0 Budget
By Giacomo Rotella If you’re an author, you need a solid marketing strategy to boost the visibility of your brand and grow traffic to your website. Fortunately, in 2021 there are many advertising ideas you can use for free. As a self-publisher, you can take advantage of one of many free advertising ideas to promote your business with no money. If you wrote an ebook, … [Read more...] about Guest Post: How to Get Readers on a $0 Budget
A Round-Up of Kindle / Amazon Resources and News
It's been a while since I've done a round-up of Amazon-related resources. There's a lot of interesting news and insights out there, so here goes: Amazon Advertising "How a KDP author helps other writers increase their book sales" on Amazon Advertising Bryan Cohen runs the Amazon Ad Profit Challenge, where he teaches really effective tips for using Amazon Ads to sell your … [Read more...] about A Round-Up of Kindle / Amazon Resources and News
Guest Post: Effective Ways to Market Your Ebook to Boost your Brand
By Irfan Ak Ebooks can do wonders for your brand! Ebooks help you garner qualified leads, build your email list, drive traffic to your website, help you engage with your audience, provide value to your customers, and even establish yourself as the ultimate voice of authority in your niche. However, the problem isn’t crafting compelling content that solves the pain-points … [Read more...] about Guest Post: Effective Ways to Market Your Ebook to Boost your Brand
Guest Post: 3 Things All Authors Should Do Before Publishing Their Books
By Crave Books For many first time writers, the idea of simply getting something written down can be a daunting task. However, once the manuscript has been approved by your publishing company, it is time to sell your writing. Publishing your written work is a major accomplishment. While it can feel amazing to get your writing out there, it can also be stressful if you … [Read more...] about Guest Post: 3 Things All Authors Should Do Before Publishing Their Books
Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition
By Angeline Licerio The internet is continuing to affect how people interact with products and services massively, and it is forcing companies to constantly improve their branding and marketing strategies. According to one of the leading e-commerce platforms, BigCommerce, over 75% of people are shopping at least once a month online. We see hundreds of ads every day, and … [Read more...] about Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition
Selling More Books With Book Sales Funnels
If you're an author (self-published or traditionally published), it helps a lot to understand how marketing works. At first, it may seem like a lot—it took me years to change my focus from writing / content creation to having a holistic view of publishing. Of course, you want to write the best book possible. That involves taking the time to write a draft, getting early … [Read more...] about Selling More Books With Book Sales Funnels
Content Creation and Social Media for Writers
When it comes to marketing on social media, there are two things to consider: content creation and platform/distribution. I'll start with the content creation. Content can be useful when it comes to creating leads, or future potential readers. To do that, you want to make sure you create content that matches what people are searching for, and then have calls to action (CTA). … [Read more...] about Content Creation and Social Media for Writers
Using Video to Reach Readers
Video can be a powerful tool to engage potential readers, connect with fans, and promote your books. Content Marketing Institute has tips for how to engage people through video, such as by being authentic and sharing stories, being interactive with polls and other things (if you're doing a live stream), and playing with constraints. The Book Designer has a number of great … [Read more...] about Using Video to Reach Readers
Book Promotion and Reaching Readers
There's a lot of strategy that goes into book marketing. Whether you have one book or many, it's helpful to lay your foundation and put a few processes in place, so you can keep building your readership and have an impact. Jane Friedman has a great article about marketing foundations, covering the three basics: have a website, choose which social media to use, and establish … [Read more...] about Book Promotion and Reaching Readers
Guest Post: The Frustrating Realities of SEO Success
By Dave Brown Running a successful website requires effort in many different areas. In addition to coming up with a suitable design for the website site, authors will need to populate it with well-written content that attracts visitors. Many site owners hire SEO services to boost the popularity of their site, as writing SEO-friendly content themselves can be … [Read more...] about Guest Post: The Frustrating Realities of SEO Success
Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021
By Liz Slyman Once a trend reserved for gearheads, voice command software is now a mainstay in American life. A recent study concludes that nearly 50% of smart speaker owners used voice search (20% of voice searches are conducted on a mobile device) and the number of Americans owning a voice assistant is expected to reach 55% by 2022. What does this mean for the future of … [Read more...] about Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021
Guest Post: How to Create the Perfect Email Marketing Strategy?
By Sara Williams As we know, email marketing is and has been one of the prominent marketing strategies that are in use for a lengthy period. Almost every best email marketing software helps us in easily creating bulk emails and delivering them to the right client. Depending on our experience, it is very clear that the best email marketing service modifies prospects of … [Read more...] about Guest Post: How to Create the Perfect Email Marketing Strategy?
Guest Post: 5 Tips for Writing Guest Posts that Get Published
By Nicholas Rubright Every year, a big-name in the content marketing game declares that writing guest posts is a thing of the past. These claims can go as far as to say they are a futile way to invest your time. One such article is Matt Cutts’ piece from 2014 when he ‘declared’ that guest blogging was dead. This article has been cited several times by those looking to … [Read more...] about Guest Post: 5 Tips for Writing Guest Posts that Get Published
