LinkedIn is known for being a professional network, and a great place to share your resume online. As an indie author, here are a few ideas of how to use LinkedIn to your advantage: Add your books with links to sale pages on your profile page. LinkedIn allows you to upload cover images, either under specific job titles or listed under "Publications." Get to know … [Read more...] about Indie Author Marketing Guide: LinkedIn
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Indie Author Marketing Guide: Goodreads
Next up in the Indie Author Marketing Guide series is Goodreads. Goodreads is a social network for book lovers, now owned by Amazon. Users can join groups, follow authors, rate and review books, compile lists of read books, and promote books with giveaways. According to The Creative Penn, "Goodreads’ recommendation engine is an algorithm similar to Netflix" and "A book does … [Read more...] about Indie Author Marketing Guide: Goodreads
Marketing and Promoting Your Book
The most successful indie authors have marketing plans for their books or series. Generally, when you are launching a book or promoting a book, you want to have a plan in place 4-6 weeks in advance. Part of the plan is figuring out which sites you can use to promote your book. Self Publishing Review has a list of free book marketing sites. Indies Unlimited also recommends … [Read more...] about Marketing and Promoting Your Book
Book Marketing Tips for the Holidays and Year Round
![By Ralph Daily from Birmingham, United States (Roasted American Turkey) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons](https://i0.wp.com/digitalpubbing.com/wp-content/uploads/2016/11/Roasted_American_Turkey_6408110873.jpg?resize=150%2C150&ssl=1)
It's been a while since I've down a roundup of articles. Since the holiday season is coming up fast, here's a list of helpful marketing-related articles (there's even a few specific for the holidays)! Holiday Specific Holiday Book Marketing: An Author’s Guide to Black Friday and Beyond on Written Word Media The Ultimate Holiday Promotion Calendar on A Marketing … [Read more...] about Book Marketing Tips for the Holidays and Year Round
Guest Post: How To Grow Your Audience And Sell More Books Using Social Media
By Autumn One of the biggest goals of an author is to get their thoughts and writings out into the world. Unfortunately, that’s impossible without an audience. So what can you do to grow your audience base and sell more books? These are some of the most successful strategies you can employ. Social Media If nobody knows about your book, you can’t expect them to buy it. … [Read more...] about Guest Post: How To Grow Your Audience And Sell More Books Using Social Media
Guest Post: Influencer Marketing Facts You Should Know
By Andriana Moskovska An infographic on influencer marketing—a tactic that can help boost book sales Nearly half of online users rely on influencer recommendations before purchasing a product. It’s no longer a question whether influencer marketing is effective or not. Instead businesses are learning how to strategically integrate it into their marketing … [Read more...] about Guest Post: Influencer Marketing Facts You Should Know
Resources for Making Videos and Marketing With Them
Videos can be a great tool for marketing. But there's a lot to learn. Below are some resources to help you get started, and links to updates on major platforms. How to Use Video for Marketing How to create videos to promote your book on Front Edge Publishing How to create a successful YouTube channel on My Wife Quite Her Job A video hack to boost ecommerce sales on … [Read more...] about Resources for Making Videos and Marketing With Them
Growing Your Presence on Social Media
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Social media is great. You can connect with people easily, you can learn new things, and you can share awesome content. It's also a lot of hard work, because you want to make sure you are posting high quality content that resonates with people, and it takes some effort to measure and tweak your strategy. A lot of people advocate for figuring out who your audience is, finding … [Read more...] about Growing Your Presence on Social Media
Indie Authors: Book Promotion Tools and Tips
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Marketing is a crucial part of book publishing. If no one knows your book is out there, how can you expect people to read it? With that in mind, here's a compilation of tips and tools that can help you with your book promotion efforts. Book Promotional Tools BookPromotion.com stresses four components of a book marketing plan: promotional tools, groups, street teams, and … [Read more...] about Indie Authors: Book Promotion Tools and Tips
Social Media Updates and Resources
Social media is an important piece of an indie author's platform. And there are always new features and trends to learn about. Below are some recent news items, as well as tips and resources for using social media. Instagram "Instagram seems to be testing direct messaging on web" on Mashable "Pinstagram? Instagram code reveals Public Collections feature" on … [Read more...] about Social Media Updates and Resources
Online Tools for Building Your Author Platform
As indie authors, so much of our work and efforts go into online marketing, and content on the web. With that in mind, here are some tools (both free and paid) that can help you build your platform and promote your books. Book Advertising "Changes to Amazon Advertising: What Authors Need to Know" on Jane Friedman: A breakdown of new advertising modes, the improved dashboard, … [Read more...] about Online Tools for Building Your Author Platform
Guest Post: The Complete Guide to using Facebook to Market your Writing
By Naomi Nakashima Installing a well-planned and thought out chatbot can invite your audience to engage with your page in a whole new way. Naomi Nakashima goes into detail about the changes to Facebook marketing, including how building a chatbot into your Facebook strategy can help you connect with your audience. Below is an excerpt from Naomi's post. Using Facebook to … [Read more...] about Guest Post: The Complete Guide to using Facebook to Market your Writing
Guest Post: The 6 Best Tools for Video Marketing
By Candy Video marketing is an attractive, versatile, and extremely effective way to reach your target audiences. As all we know, the mother of all social networks, Facebook, has been strongly favoring video content in its news feeds. To help you create compelling, inspiring, and actionable marketing videos, I list some main video marketing tools that you should know. 1. … [Read more...] about Guest Post: The 6 Best Tools for Video Marketing
Guest Post: 6 Savvy Business Lessons You Can Learn from a Car Salesperson
By Zach Painter If you’ve ever worked in sales, then you’re all too familiar with the process of delivering a successful sales pitch. As a skill you cultivate and hone over time, creating a strategy that has a high rate of success is no easy feat. The fact is, pitching is a necessary skill set that professionals in every industry need to perfect — and the same goes for … [Read more...] about Guest Post: 6 Savvy Business Lessons You Can Learn from a Car Salesperson
Guest Post: Learn From Social Media Influencers How To Create Your Personal PR Strategy
By Ellie Chapman Social media influencer isn't just a buzzword. Pixlee defines it as a “user on social media who has established credibility in a specific industry and who has access to a large audience and can persuade others by virtue of their authenticity and reach.” More importantly, as an indie author, you can learn a lot from social media influencers and incorporate … [Read more...] about Guest Post: Learn From Social Media Influencers How To Create Your Personal PR Strategy
