Editor's Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a new audience for a product, such as an online course. So once you've built your quiz, how do you go about finding your audience? The first step is to use SEO to your advantage. For your quiz page, figure out the keyword or phrase … [Read more...] about Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
Marketing
Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Editor's Note: This is part 2 of my marketing funnel series. You can read part 1 here. Last year, my husband and I launched our online course, Complete Podcasting Course. We'd been podcasting for nearly 7 years and in 2021 it became both our full-time jobs, so we wanted to share what we'd learned and help people who are just getting started. I'd built online courses before, … [Read more...] about Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Marketing Funnel Part 1: Going to Market With an Online Course or Book
For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and that, if done right, marketing (and a marketing funnel) can make a huge difference in whether or not … [Read more...] about Marketing Funnel Part 1: Going to Market With an Online Course or Book
Selling More Books With Book Sales Funnels
If you're an author (self-published or traditionally published), it helps a lot to understand how marketing works. At first, it may seem like a lot—it took me years to change my focus from writing / content creation to having a holistic view of publishing. Of course, you want to write the best book possible. That involves taking the time to write a draft, getting early … [Read more...] about Selling More Books With Book Sales Funnels
Marketing and Social Media for Writers
There are a lot of ways writers can promote their work and connect with potential readers online. Here are a few tips and resources. Marketing Content "Get the Most From Your Webinars With These 13 Repurposing Ideas" on Content Marketing Institute: Webinars are a great way to connect with interested people and let them know what you're about. And after, you can take parts of … [Read more...] about Marketing and Social Media for Writers
Websites and Email Newsletters
I started as a writer, but along the way picked up a lot of other skills. I've always been fascinated by code and building things, and have managed to learn enough to build my own websites. They're nothing fancy, but they get the job done (and these days, they're all on WordPress, which has lots of features and an excellent community online full of people willing to help answer … [Read more...] about Websites and Email Newsletters
Guest Post: Essential Marketing Tools for Writers in 2022
By Dee Survilla Starting a writing business is difficult enough without adding marketing to the mix. But, it is necessary for getting your books out there and making sure people know about what you wrote. Authors have to be creative and resourceful when it comes to marketing. With limited funds and manpower, they have to find ways to get their message out there without … [Read more...] about Guest Post: Essential Marketing Tools for Writers in 2022
Guest Post: How International Authors Can Promote Books Effectively in the U.S.
By Marissa DeCuir Authors based internationally have plenty of opportunities to tap into the U.S. book market. Thanks to a world connected by virtual technology, it’s never been easier to reach readers across the globe. If you’re currently living outside the U.S., check out our 12 tips for promoting your book to American readers. 1. Make sure your book is available for … [Read more...] about Guest Post: How International Authors Can Promote Books Effectively in the U.S.
Guest Post: Using Book Trailers to Promote Your Book as an Indie Author
By Jori Hamilton When a new movie is coming out, what’s the first way you hear about it and learn more about its premise? That’s right, by watching a trailer. Sometimes, by watching it over and over again. Trailers are great for movies and television shows, as they give you a glimpse of what to expect without giving away the entire story. But, have you ever considered … [Read more...] about Guest Post: Using Book Trailers to Promote Your Book as an Indie Author
Guest Post: 5 Tips on How to Write a Good Email Subject Line
By Mikel Otis If you're like most professionals, you probably send dozens of emails every day without giving the subject line a second thought. It's a last-minute addition. If that's the case, you're doing something wrong. The subject line may frequently decide whether or not it is opened and how the receiver reacts. Writing email subject lines that get opened is an … [Read more...] about Guest Post: 5 Tips on How to Write a Good Email Subject Line
Blog Posts and SEO
When it comes to people learning about you and your work, content (marketing) is king. And when it comes to content marketing, blog posts and SEO are a great way for readers to find your writing. CMI outlines 7 steps to building a long-term content model, which includes finding that sweet spot intersection between audience interest and your knowledge base, writing about a … [Read more...] about Blog Posts and SEO
Finding More Readers with Author Freebies and Landing Pages
By now, you've probably heard all about the benefits of having your own email list. It's a way to connect with readers and fans. You can let people know when you're releasing a new book or having a sale. You can work with your superfans and create a Street Team to help you launch your next book. You can ask readers for feedback, or see if people are interested in your next book … [Read more...] about Finding More Readers with Author Freebies and Landing Pages
Guest Post: 7 Simple Social Media Tips for Successful Authors
By Porter Gale Gone are the days when authors relied on publishers for handling the entire process. With an increase in self-publishing, it’s crucial to implement the right social media tactics for effective promotion. In this choice, every aspect of the book including writing, editing, packaging, marketing, etc. is handled by the writer himself. No author should … [Read more...] about Guest Post: 7 Simple Social Media Tips for Successful Authors
Guest Post: 5 Proven Tips to Set Your Brand Apart From Your Competitors
By Ronald Gabriel Everybody has a brand. When you say you are a ‘coffee lover’ or an ‘avid reader’, you are establishing traits that everyone around you associates with your brand. Similarly, your author brand is how people identify you as an author. It is everything; from your requirements, and standards, to your voice, and opinions. Your brand identity is the story you … [Read more...] about Guest Post: 5 Proven Tips to Set Your Brand Apart From Your Competitors
Guest Post: Content Marketing Tips: How To Effectively Tell Your Brand’s Story
Quick editor's note: As an author, you have a brand. So don't be afraid to tell your brand's story! By Emma Dittmer Today’s effective content marketing strategies revolve around the concept of storytelling. While content marketing has always been about adding value beyond selling a product or service, telling a brand’s story in a significant, meaningful way has certainly … [Read more...] about Guest Post: Content Marketing Tips: How To Effectively Tell Your Brand’s Story
