By Zach Painter If you’ve ever worked in sales, then you’re all too familiar with the process of delivering a successful sales pitch. As a skill you cultivate and hone over time, creating a strategy that has a high rate of success is no easy feat. The fact is, pitching is a necessary skill set that professionals in every industry need to perfect — and the same goes for … [Read more...] about Guest Post: 6 Savvy Business Lessons You Can Learn from a Car Salesperson
Marketing
Guest Post: Learn From Social Media Influencers How To Create Your Personal PR Strategy
By Ellie Chapman Social media influencer isn't just a buzzword. Pixlee defines it as a “user on social media who has established credibility in a specific industry and who has access to a large audience and can persuade others by virtue of their authenticity and reach.” More importantly, as an indie author, you can learn a lot from social media influencers and incorporate … [Read more...] about Guest Post: Learn From Social Media Influencers How To Create Your Personal PR Strategy
Guest Post (Excerpt): Social Media Video Marketing – The Ultimate Guide
By Koushik Marka Today we have a guest post from Koushik Marka, founder and CEO of Studiotale, about video marketing and social media. The post is an excerpt from Studiotale's full guide, "Social Media Video Marketing – The Ultimate Guide." The guide is divided into four chapters: types of video content, actionable tips, platform-specific tips, and online video tools. Read on … [Read more...] about Guest Post (Excerpt): Social Media Video Marketing – The Ultimate Guide
Finding Your Next Read (or Review)
As an indie author, it's important to get book reviews. As a reader, it's helpful to get book recommendations. Below are some resources that combine the best of both worlds. Getting Book Recommendations 3-Panel Book Review: Reviewing books in comic strip format LitPick: "Through student book reviews, we promote reading and writing among preteens, teens, and young adults. … [Read more...] about Finding Your Next Read (or Review)
Designing Effective Content
For my day job, I've been doing a lot of what's called content design. Content is everywhere, and that includes in software products, as technical documentation, in emails, on marketing websites, and more. For authors, it can be useful to think about content design, since it also involves SEO and search, measuring the effectiveness of content you put out there, and creating … [Read more...] about Designing Effective Content
Guest Post: How to Create a Social Media Marketing Plan?
By Marquis Matson After blogging sites started becoming popular in the late 90s, early into the 2000s, sites such as LinkedIn and MySpace quickly gained prominence. By 2005, social networking platforms like Facebook, Twitter, and YouTube had made their debut, creating entirely new ways through which people across the globe could communicate, share with each other, and do … [Read more...] about Guest Post: How to Create a Social Media Marketing Plan?
Guest Post: How Indie Authors Can Establish a Strong Digital Presence
By Josh Wardini In an era heavily dominated by technology, it is not so surprising to find the publishing world gradually moving into online selling, whether it is print, ebook, or audio books. As an integral part of independent publishing, marketing is even more imperative in the digital era. Readers tend to do their research online, from new releases to the authors they … [Read more...] about Guest Post: How Indie Authors Can Establish a Strong Digital Presence
Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge
By Mariah T. When you’re an author, exposure is everything. You can get the competitive edge that you need with a few digital marketing tricks. As you get your book in front of more people, you can potentially increase your sales. Social Media The popularity of social media is increasing exponentially. It’s important that you utilize all of the different social media … [Read more...] about Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge
Tips and Tricks for Launching a Book
Launching a book is an important step in the publishing process. Here are some resources that can help you prepare: "Why Bad Things Happen to Good Titles: A 27-point pre-launch checklist" on Book Business. Make sure your book is ready. Lulu Titlescorer. See how strong your book's title is. UKRifter's Random Book or Game Title Generator. To help you generate ideas for … [Read more...] about Tips and Tricks for Launching a Book
Marketing Practices and Strategies for Indie Authors
Marketing is a key component of any indie author's business strategy. This year, I've been at least loosely following BookWork's month by month marketing plan. The early months are more about research and figuring out who to connect with, and then building on that throughout the year. Some other marketing ideas and practices to consider include: "Best Marketing … [Read more...] about Marketing Practices and Strategies for Indie Authors
Keeping Up To Date With Social Media Platforms
We all know every social media platform is different, and as indie authors you should have different approaches for each. Each platform is constantly updating and evolving. Here's the latest on some of them. Twitter Some people use Twitter to tweet novels, one line at a time. People also use Twitter to share news and stay in touch. People also build bots and in some cases, … [Read more...] about Keeping Up To Date With Social Media Platforms
Becoming a Speaker
One of my goals this year is to do more speaking gigs. I've done a few, mostly about dinosaurs (but also about self-publishing). There are many articles out there about the benefits of public speaking. As an author, it can be a way to help sell more books, or vice-versa: you can publish a book in your niche to get more speaking gigs. Additionally, getting more comfortable … [Read more...] about Becoming a Speaker
Tips and Tricks for Content Marketing
Content marketing can be very powerful. According to Content Marketing Institute (CMI): Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to the type of content to create, there … [Read more...] about Tips and Tricks for Content Marketing
Ideas for Promoting Your Book
Book promotion comes in all shapes and sizes. Here are a few things to keep in mind. Book Visuals and Pricing It starts with your book cover. The Book Designer talks about recent cover trends that may give you some ideas (what colors to use, how to use typography, types of images, and more). For print books especially, you'll also want to work on the spine and the back … [Read more...] about Ideas for Promoting Your Book
Social Media Updates and Trends
It's the beginning of a new year, so it makes sense to revisit the world of social media and marketing. There's been a lot of updates. Some of them pertain more to personal use, and others can be handy for building your brand. Influencers and Content Trends It's good to stay on top of trends. CMO published an article about how people check email less, smart speakers are … [Read more...] about Social Media Updates and Trends
