By Marquis Matson After blogging sites started becoming popular in the late 90s, early into the 2000s, sites such as LinkedIn and MySpace quickly gained prominence. By 2005, social networking platforms like Facebook, Twitter, and YouTube had made their debut, creating entirely new ways through which people across the globe could communicate, share with each other, and do … [Read more...] about Guest Post: How to Create a Social Media Marketing Plan?
Marketing
Guest Post: How Indie Authors Can Establish a Strong Digital Presence
By Josh Wardini In an era heavily dominated by technology, it is not so surprising to find the publishing world gradually moving into online selling, whether it is print, ebook, or audio books. As an integral part of independent publishing, marketing is even more imperative in the digital era. Readers tend to do their research online, from new releases to the authors they … [Read more...] about Guest Post: How Indie Authors Can Establish a Strong Digital Presence
Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge
By Mariah T. When you’re an author, exposure is everything. You can get the competitive edge that you need with a few digital marketing tricks. As you get your book in front of more people, you can potentially increase your sales. Social Media The popularity of social media is increasing exponentially. It’s important that you utilize all of the different social media … [Read more...] about Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge
Tips and Tricks for Launching a Book
Launching a book is an important step in the publishing process. Here are some resources that can help you prepare: "Why Bad Things Happen to Good Titles: A 27-point pre-launch checklist" on Book Business. Make sure your book is ready. Lulu Titlescorer. See how strong your book's title is. UKRifter's Random Book or Game Title Generator. To help you generate ideas for … [Read more...] about Tips and Tricks for Launching a Book
Marketing Practices and Strategies for Indie Authors
Marketing is a key component of any indie author's business strategy. This year, I've been at least loosely following BookWork's month by month marketing plan. The early months are more about research and figuring out who to connect with, and then building on that throughout the year. Some other marketing ideas and practices to consider include: "Best Marketing … [Read more...] about Marketing Practices and Strategies for Indie Authors
Keeping Up To Date With Social Media Platforms
We all know every social media platform is different, and as indie authors you should have different approaches for each. Each platform is constantly updating and evolving. Here's the latest on some of them. Twitter Some people use Twitter to tweet novels, one line at a time. People also use Twitter to share news and stay in touch. People also build bots and in some cases, … [Read more...] about Keeping Up To Date With Social Media Platforms
Becoming a Speaker
One of my goals this year is to do more speaking gigs. I've done a few, mostly about dinosaurs (but also about self-publishing). There are many articles out there about the benefits of public speaking. As an author, it can be a way to help sell more books, or vice-versa: you can publish a book in your niche to get more speaking gigs. Additionally, getting more comfortable … [Read more...] about Becoming a Speaker
Tips and Tricks for Content Marketing
Content marketing can be very powerful. According to Content Marketing Institute (CMI): Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to the type of content to create, there … [Read more...] about Tips and Tricks for Content Marketing
Ideas for Promoting Your Book
Book promotion comes in all shapes and sizes. Here are a few things to keep in mind. Book Visuals and Pricing It starts with your book cover. The Book Designer talks about recent cover trends that may give you some ideas (what colors to use, how to use typography, types of images, and more). For print books especially, you'll also want to work on the spine and the back … [Read more...] about Ideas for Promoting Your Book
Social Media Updates and Trends
It's the beginning of a new year, so it makes sense to revisit the world of social media and marketing. There's been a lot of updates. Some of them pertain more to personal use, and others can be handy for building your brand. Influencers and Content Trends It's good to stay on top of trends. CMO published an article about how people check email less, smart speakers are … [Read more...] about Social Media Updates and Trends
What Makes a Book Successful? A Case Study of 4 Bestselling Books
At first glance these four books, The Rabbit Who Wants to Fall Asleep, The SheepOver, The Girl on the Train, and Henna House, may not seem to have much in common. What's interesting about them though is how they became best seller books. The Rabbit Who Wants to Fall Asleep From August to October of 2015, The Rabbit Who Wants to Fall Asleep by Carl-Johan Forssen Ehrlin was a … [Read more...] about What Makes a Book Successful? A Case Study of 4 Bestselling Books
5 Strategies for Writers to Market and Monetize Their Work and Expand Their Audience
As an indie author, there are so many tools and strategies you can employ to grow your audience and even monetize your work. Below are 5: videos, podcasting, merchandising, crowdfunding, and social media. Videos Videos are a great way to connect with your audience on a more personal level. There are a few tools and resources to help you get started in creating content: … [Read more...] about 5 Strategies for Writers to Market and Monetize Their Work and Expand Their Audience
Guest Post: Ebook Promotion Tips, How to Attract and Engage Readers
By Athar Majeed To expose your ebook to many readers as possible, here are some creative ideas to promote it. Just like its paper counterpart, an ebook requires effective promotion strategies to reach the readers. Frankly speaking, no matter how great and informative your book is, it would serve its purpose only if it gets into the hands of the readers. Effective marketing … [Read more...] about Guest Post: Ebook Promotion Tips, How to Attract and Engage Readers
Social Media Tips and Tricks
Social media platforms (and online platforms in general) are constantly changing. Here are a few new features and tips: Pinterest Pinterest now has a more ways of shopping via the platform. Pins now have pricing and stock information, and have links that go directly to the retailer's site. These Product Pins are also more discoverable on the home feed and other parts of the … [Read more...] about Social Media Tips and Tricks
Storytelling and Marketing with Videos
There are many ways to tell stories, and to market your work. One way I've been toying around with recently is video. Here's an example of a video I made for my I Know Dino channel: In the future, I may add some audio narration. At the time, I was thinking people would only be interested in the visuals. Anyway, Content Marketing Institute shares a number of reasons … [Read more...] about Storytelling and Marketing with Videos
