Digital Pubbing

Exploring the ins and outs of the publishing industry

Marketing

Marketing Funnel Part 5: Driving Traffic to Your Content with Paid Ads

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Editor's Note: This is part 5 of my marketing funnel series. You can read part 4 here. We've covered quiz funnels, SEO, and email lists. Another way to drive traffic to your content (such as a quiz funnel), is with paid ads. For my podcasting quiz, I created paid ads for Google, Facebook, and Reddit, mostly because we saw the most conversations and activity around … [Read more...] about Marketing Funnel Part 5: Driving Traffic to Your Content with Paid Ads

Marketing Funnel Part 4: Building and Making the Most of Your Email List

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Editor's Note: This is part 4 of my marketing funnel series. You can read part 3 here. All right, you've created some great content and you're starting to get people to read or consume your content because you've set up your SEO, and they can easily search and find it. The next step is to build your email list. Remember in the first post of this series, when I wrote you … [Read more...] about Marketing Funnel Part 4: Building and Making the Most of Your Email List

Marketing Funnel Part 3: Driving Traffic to Your Content With SEO

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Editor's Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a new audience for a product, such as an online course. So once you've built your quiz, how do you go about finding your audience? The first step is to use SEO to your advantage. For your quiz page, figure out the keyword or phrase … [Read more...] about Marketing Funnel Part 3: Driving Traffic to Your Content With SEO

Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel

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Editor's Note: This is part 2 of my marketing funnel series. You can read part 1 here. Last year, my husband and I launched our online course, Complete Podcasting Course. We'd been podcasting for nearly 7 years and in 2021 it became both our full-time jobs, so we wanted to share what we'd learned and help people who are just getting started. I'd built online courses before, … [Read more...] about Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel

Marketing Funnel Part 1: Going to Market With an Online Course or Book

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For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and that, if done right, marketing (and a marketing funnel) can make a huge difference in whether or not … [Read more...] about Marketing Funnel Part 1: Going to Market With an Online Course or Book

Using Facebook Ads for Your Book or Podcast

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Though Meta may not be as highly valued as it was, Facebook ads can still be a powerful tool to promote your products, such as books and podcasts. Define Your Target Audience The key is to find your target audience. Start by figuring out who your ideal reader or ideal listener is. What are their interests? Where do they like to hang out (do they spend time on … [Read more...] about Using Facebook Ads for Your Book or Podcast

Tips for Creating Engaging Content Your Audience Will Find

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Sometimes, writing content can feel overwhelming. It helps to have a framework in mind, and to plan ahead of time so you know the content you create will reach your audience. Here are some tips: Write content that people trust. Figure out what answers your audience is searching for (via search terms and predicting search engine rankings), and provide them with … [Read more...] about Tips for Creating Engaging Content Your Audience Will Find

3 Ways to Step Up Your Book Marketing

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I'm on a roll with marketing related posts lately. For this post, let's get back to books specifically. Sometimes, when it comes to marketing, it's helpful to have some big goals and then break things down into smaller, easier to manage, tasks. With that in mind, here are three ways you can step up your book marketing. 1. Spruce up your book sales page Especially your … [Read more...] about 3 Ways to Step Up Your Book Marketing

Guest Post: Is Podcast Advertising Worth It?

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By Farlyn Lucas Have you ever gone for a walk, a drive, or even done chores around your house and thought to turn on a podcast? You’re not alone. Insider Intelligence highlights how “demand for on-demand audio has increased” and “in 2022, the number of monthly US podcast listeners will increase by 6.1% year-over-year to 125 million.” The podcast industry is undoubtedly … [Read more...] about Guest Post: Is Podcast Advertising Worth It?

7 Ways Podcasting and Marketing Are The Same

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Originally posted on LinkedIn. Edited and updated here. What do podcasting and marketing have in common? A lot more than you may think. Both involve: Collaboration: People are important! Whether you're working with other podcasters, interviewees, marketers, product managers, or sales people, you should agree on goals and roles and learn to work well together. … [Read more...] about 7 Ways Podcasting and Marketing Are The Same

176 Resources and Tools to Market and Launch Your Book

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Trying to figure out a book marketing plan but don't know where to start? Don't worry, I've got you covered with 176 resources ranging in advertising tips, to places to book blog tours, to content marketing, and more. A few of these resources were published in 2019, when the world was different, so you may need to adapt accordingly. Advertising Kindlepreneur course … [Read more...] about 176 Resources and Tools to Market and Launch Your Book

79 Resources for Planning, Launching, and Marketing Your Book

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You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book

Using Video to Reach Readers

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Video can be a powerful tool to engage potential readers, connect with fans, and promote your books. Content Marketing Institute has tips for how to engage people through video, such as by being authentic and sharing stories, being interactive with polls and other things (if you're doing a live stream), and playing with constraints. The Book Designer has a number of great … [Read more...] about Using Video to Reach Readers

Guest Post: Social Media and Hashtags For Writers

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Editor’s note: The following is an excerpt from Kindlepreneur’s “The Ultimate Guide to Social Media for Writers 2022.” Read on to also learn about which hashtags to use to increase discoverability on platforms such as TikTok, Instagram, Pinterest, and Twitter. By Dave Chesson Using social media to get our writing out into the world can be an amazing opportunity. It helps … [Read more...] about Guest Post: Social Media and Hashtags For Writers

Selling More Books With Book Sales Funnels

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If you're an author (self-published or traditionally published), it helps a lot to understand how marketing works. At first, it may seem like a lot—it took me years to change my focus from writing / content creation to having a holistic view of publishing. Of course, you want to write the best book possible. That involves taking the time to write a draft, getting early … [Read more...] about Selling More Books With Book Sales Funnels