I've been thinking a lot about non-fiction books lately. For those of you working on a non-fiction book, or maybe a fiction book that requires a lot of research, here are some resources I've recently found (in no particular order): Journalist's Toolbox: "The site is updated twice a week, typically on Thursday nights and Sunday afternoons, or as news dictates. The site … [Read more...] about Researching Your Next Book
By Hayley Zelda In this day and age, the internet rules the world, especially for young people. If you’re thinking about marketing to teens and you aren’t looking at online platforms or social media, then you’re doing it wrong. Social media plays a significant role in marketing today. Here are some ways to market a book to young people: Leverage a storytelling platform … [Read more...] about Guest Post: How to Market Your Book to Teens
By Sudhir Bhushan More and more businesses are looking for new marketing avenues to generate qualified leads, which are essential to boosts conversion. With the fierce competition online, there is no dearth of options for customers. This makes it harder for businesses to garner leads that convert. However, here, the one technique that has really proven quite lucrative for … [Read more...] about Guest Post: Ebook Marketing: Tried and Tested Strategies That You Can Follow
By Ashley Wilson When you think of the most common difficulties facing writers, you probably think of writer's block, time management, and burnout. Have you ever stopped to wonder how many hours the average writer loses to tech-related issues? In the modern world, the vast majority of writers use computers with word processing applications for their craft. Some amongst … [Read more...] about Guest Post: 4 Computer Hacks for Writers
We all know writing takes a lot of practice, and a lot of patience while you build up your skills (not to mention building up a thick skin). With that in mind, and while more and more people are working on their novels, I've rounded up some resources that help writers hone their writing skills. First up, Live Write Thrive has a great post about how writers can say more with … [Read more...] about Writing and Editing Your Work
By Cristian Stanciu Did you know two thirds of online activity revolves around watching videos? You probably knew that a lot of all internet traffic is video traffic nowadays, but didn’t expect it to be that much. YouTube is one of the biggest examples that has over a billion users and more than 500 million hours of videos are viewed on it every day. And Facebook … [Read more...] about Guest Post: 5 Ways to Sell More Books and Reach More Readers with Video Marketing
It's Monday! I've got more resources I've rounded up throughout the week, and some insights into how this pandemic has changed a few of the industries us authors work in. Industry Changes To start, advertising in the podcast space has changed a lot in the past month, and is continuing to change. So if you're a podcaster in addition to being an author, apparently now's a good … [Read more...] about Navigating Changes and Creating Content
By Maja Talevska Ever since Amazon took over the online space, the total market share for online sales rose from about 5% in the '90s to 12% in 2019, according to stats about online versus in-store shopping. This change has affected the way people shop for books too. Giants such as Amazon have freed the authors from traditional publishing routes and gave them the power to … [Read more...] about Guest Post: How Much do Americans Spend on Books?
Today's post is another roundup of resources for authors during these crazy times. Since we're all physically distancing, it's a good time to step up your digital content game. What does that mean? The Book Designer's post about it being a wide virtual world is a good start. There are all kinds of ways to chat online, connect with readers, and go live. Digital also includes … [Read more...] about Authors: Step Up Your Digital Content Game
Sure, we all know that getting authentic reviews, and ideally that are 4- and 5-stars, is a key component to a book's success. In fact, you need a certain number of 4-star reviews just to be considered for a BookBub promotion. Because of this, there are tons of resources online that give indie authors advice on how to find reviewers and contact them. Funds for Writers and … [Read more...] about Indie Authors: An Overview of Book Reviews
Direct marketing is powerful. There's a reason so many people say "the money is in the list." If you can build a mailing list of people who like your work and are willing to pay for it, then it becomes much easier to sell your books and have bigger book launches. With that in mind, here are some tips and resources on how to build a strong mailing list: Setting Up Your List … [Read more...] about Setting Up and Building an Email List
By Heather Redding We get it. You’re an author and not a salesperson, which could be why you’d rather be writing than promoting your books. Engaging in book promotion isn’t the only way to attract your target audience, though. Instead, you could focus on using your knowledge and expertise to educate people and naturally draw them into your world of books. Content … [Read more...] about Guest Post: 4 Content Marketing Tricks for Authors to Attract More Readers
It's well known that a good book cover is a key component of selling a book (aside from having a great story, of course). But with so many books out there for readers to choose from (especially now that indie authors as well as traditional publishers are now making high quality book covers of similar caliber, according to Publishing Perspectives) what can make your cover stand … [Read more...] about Indie Authors: What’s in a Book Cover?
By Dave Brown Thanks to social media, becoming a successful self-published author, YouTuber, or content creator is possible. Not only does it allow you to stay in touch with your audience, but expand your reach day by day. In this blog, we cover six essential social media strategies that can work for any independent publisher. 1. Set SMART KPIs Make sure that your KPIs … [Read more...] about Guest Post: 6 Social Media Strategies for Independent Publishers
Book reviews are an important part of an indie author's strategy. Reviews can let potential readers know if they want to purchase your book, and they can also help you improve your work. The Creative Penn offers advice for getting reviews if you're an unknown author. The idea is to get a team of people who are your advance readers and hope they review your book when you … [Read more...] about Indie Authors and Book Reviews