I don't use pen names, but I can understand why an author may want to use one. Writers Write recently published a post on why writers would want to use a pen name. They mention a lot of reasons, including keeping your identity secret, using a shorter name that's easier to remember, writing in multiple genres and targeting different audiences, and to use a different name from an … [Read more...] about Using a Pen Name
Self-Publishing
Book Marketing Tips for the Holidays and Year Round
![By Ralph Daily from Birmingham, United States (Roasted American Turkey) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons](https://i0.wp.com/digitalpubbing.com/wp-content/uploads/2016/11/Roasted_American_Turkey_6408110873.jpg?resize=150%2C150&ssl=1)
It's been a while since I've down a roundup of articles. Since the holiday season is coming up fast, here's a list of helpful marketing-related articles (there's even a few specific for the holidays)! Holiday Specific Holiday Book Marketing: An Author’s Guide to Black Friday and Beyond on Written Word Media The Ultimate Holiday Promotion Calendar on A Marketing … [Read more...] about Book Marketing Tips for the Holidays and Year Round
Blog Posts and SEO
When it comes to people learning about you and your work, content (marketing) is king. And when it comes to content marketing, blog posts and SEO are a great way for readers to find your writing. CMI outlines 7 steps to building a long-term content model, which includes finding that sweet spot intersection between audience interest and your knowledge base, writing about a … [Read more...] about Blog Posts and SEO
Tips for Creating Engaging Content Your Audience Will Find
Sometimes, writing content can feel overwhelming. It helps to have a framework in mind, and to plan ahead of time so you know the content you create will reach your audience. Here are some tips: Write content that people trust. Figure out what answers your audience is searching for (via search terms and predicting search engine rankings), and provide them with … [Read more...] about Tips for Creating Engaging Content Your Audience Will Find
Setting Writing Goals and Other Writing Tips
When you're writing a book, there are a lot of things to keep in mind: character development, strong scenes, a plot that moves forward with each scene, etc. This applies to both fiction and non-fiction writing. Writing Tips Joy E. Rancatore offers some helpful tips about how she kept track of her timelines and characters in her various writing projects, to make sure … [Read more...] about Setting Writing Goals and Other Writing Tips
Selling More Books With Book Sales Funnels
If you're an author (self-published or traditionally published), it helps a lot to understand how marketing works. At first, it may seem like a lot—it took me years to change my focus from writing / content creation to having a holistic view of publishing. Of course, you want to write the best book possible. That involves taking the time to write a draft, getting early … [Read more...] about Selling More Books With Book Sales Funnels
35 Resources for Producing, Promoting, and Monetizing Your Podcast
Podcasting is only continuing to grow, so it feels right to share another list of helpful podcast resources (for those of you who may be considering launching your own podcast). Producing Your Podcast Episode Check: A Podcast Editor's Best Friend "How to write an interview podcast script" on Vocal Fry Studios "7 Tips for Publishing an Accessible Podcast" on … [Read more...] about 35 Resources for Producing, Promoting, and Monetizing Your Podcast
7 Ways Podcasting and Marketing Are The Same
Originally posted on LinkedIn. Edited and updated here. What do podcasting and marketing have in common? A lot more than you may think. Both involve: Collaboration: People are important! Whether you're working with other podcasters, interviewees, marketers, product managers, or sales people, you should agree on goals and roles and learn to work well together. … [Read more...] about 7 Ways Podcasting and Marketing Are The Same
3 Ways to Step Up Your Book Marketing
I'm on a roll with marketing related posts lately. For this post, let's get back to books specifically. Sometimes, when it comes to marketing, it's helpful to have some big goals and then break things down into smaller, easier to manage, tasks. With that in mind, here are three ways you can step up your book marketing. 1. Spruce up your book sales page Especially your … [Read more...] about 3 Ways to Step Up Your Book Marketing
Writing Content People Want to Read
Let's talk about writing, and how to write content (whether it be books, articles, or even marketing copy) that people will want to read. Start with your goals. Kindlepreneur has a great guide on goal setting. The gist is to figure out your big project goal, and then break it down into smaller, more manageable steps. Then create a system so you're accountable for achieving … [Read more...] about Writing Content People Want to Read
5 Lessons Learned From Roy Chapman Andrews (Adventurer, Author, and Indirect Inspiration for Indiana Jones)
“If we are to understand our world of today we must know its past.” —Roy Chapman Andrews If you know of Indiana Jones, then you know Roy Chapman Andrews: the explorer, adventurer, and naturalist who was indirectly the inspiration for Indiana Jones. Andrews is well known for his expeditions to the Flaming Cliffs of the Gobi Desert in Mongolia, where he and his team found … [Read more...] about 5 Lessons Learned From Roy Chapman Andrews (Adventurer, Author, and Indirect Inspiration for Indiana Jones)
Newsletter Deep Dive: Creating, Growing, and Earning Money
Having a newsletter is a great way to build your community. In addition to delivering them valuable content on a regular basis, you can keep them up to date on your projects and any products or services you're offering. Let's dive in. Newsletter Content You can format and write your newsletter in a lots of different ways. NewsletterOperator has 10 examples of newsletter types … [Read more...] about Newsletter Deep Dive: Creating, Growing, and Earning Money
Finding More Readers with Author Freebies and Landing Pages
By now, you've probably heard all about the benefits of having your own email list. It's a way to connect with readers and fans. You can let people know when you're releasing a new book or having a sale. You can work with your superfans and create a Street Team to help you launch your next book. You can ask readers for feedback, or see if people are interested in your next book … [Read more...] about Finding More Readers with Author Freebies and Landing Pages
Communities: Why They’re Important and How to Build One
Communities are important, and they can be powerful. As an author, your community consists of your readers, your fans, people who support your work. In addition to selling more of your work, or having a successful launch, your community can be a great place to share ideas, engage and connect with fans, and give people with shared interests a space to belong. You can build … [Read more...] about Communities: Why They’re Important and How to Build One
Marketing and Social Media for Writers
There are a lot of ways writers can promote their work and connect with potential readers online. Here are a few tips and resources. Marketing Content "Get the Most From Your Webinars With These 13 Repurposing Ideas" on Content Marketing Institute: Webinars are a great way to connect with interested people and let them know what you're about. And after, you can take parts of … [Read more...] about Marketing and Social Media for Writers
