Digital Pubbing

Exploring the ins and outs of the publishing industry

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Guest Post: How to Market Your Book to Visually Impaired Users

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By Giacomo Rotella If you’re an author, you will greatly benefit from understanding how marketing works. To expand the reach of your content marketing throughout the web, you’ll need a website. But a successful website needs to be accessible to everyone, including people with visual impairment. This is also a great opportunity to promote an audiobook version of your … [Read more...] about Guest Post: How to Market Your Book to Visually Impaired Users

Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition

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By Angeline Licerio The internet is continuing to affect how people interact with products and services massively, and it is forcing companies to constantly improve their branding and marketing strategies. According to one of the leading e-commerce platforms, BigCommerce, over 75% of people are shopping at least once a month online. We see hundreds of ads every day, and … [Read more...] about Guest Post: Why Your Business Needs Digital Marketing to Survive Tough Competition

Guest Post: Best File Type for Publishing Your Book

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By Dave Chesson Different bookstores require different file types in order to submit your book to them. Furthermore, many allow for multiple different file types for either ebook or book submissions. So, when there are different options, this leaves many authors wondering which is the best file type they should format their book for and submit. Luckily, this article … [Read more...] about Guest Post: Best File Type for Publishing Your Book

Guest Post: Top 11 Book Cover Design Tips For Independent Authors

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By Samantha Palmer Independent authors don't have it easy when publishing their books. Every aspect of creating a book; from writing it, designing it, and publishing it, falls on them. So, it's not difficult to understand why they have such a hard time identifying whether their book will be a success or not. However, aside from a book’s content, the most defining feature … [Read more...] about Guest Post: Top 11 Book Cover Design Tips For Independent Authors

Selling More Books With Book Sales Funnels

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If you're an author (self-published or traditionally published), it helps a lot to understand how marketing works. At first, it may seem like a lot—it took me years to change my focus from writing / content creation to having a holistic view of publishing. Of course, you want to write the best book possible. That involves taking the time to write a draft, getting early … [Read more...] about Selling More Books With Book Sales Funnels

Guest Post: A Handful of Software Tools That Could Make Your Editor’s Life Easier

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By Kenney Myers  If you are writing your first book, you might be nervous about sending your manuscript off to an editor for the first time. First off, that is completely normal and healthy. You can take a couple of approaches to this and neither of them are wrong. You can either make sure you have the story as you want it and then leave all of the editing up to your editor … [Read more...] about Guest Post: A Handful of Software Tools That Could Make Your Editor’s Life Easier

Content Creation and Social Media for Writers

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When it comes to marketing on social media, there are two things to consider: content creation and platform/distribution. I'll start with the content creation. Content can be useful when it comes to creating leads, or future potential readers. To do that, you want to make sure you create content that matches what people are searching for, and then have calls to action (CTA). … [Read more...] about Content Creation and Social Media for Writers

Guest Post: Blogging Trends for Authors and Writers

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By Stacy Walden Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. With over 3.5 billion searches on Google every day, it’s estimated that 77% of internet users read and interact with blogs. This is a good sign for writers as creating blog content can be inexpensive and provide you with more visibility and … [Read more...] about Guest Post: Blogging Trends for Authors and Writers

Using Video to Reach Readers

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Video can be a powerful tool to engage potential readers, connect with fans, and promote your books. Content Marketing Institute has tips for how to engage people through video, such as by being authentic and sharing stories, being interactive with polls and other things (if you're doing a live stream), and playing with constraints. The Book Designer has a number of great … [Read more...] about Using Video to Reach Readers

Writing Considerations

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When it comes to writing, there are a lot of things to consider. Do you want to use a pen name? According to BookBaby Blog, you may want to consider using a pen name to stand out (if say you have a very common/popular name), or for privacy reasons. It can also help for branding purposes. You could also choose the ghostwriting path. According to Publisher's Weekly, … [Read more...] about Writing Considerations

Book Promotion and Reaching Readers

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There's a lot of strategy that goes into book marketing. Whether you have one book or many, it's helpful to lay your foundation and put a few processes in place, so you can keep building your readership and have an impact. Jane Friedman has a great article about marketing foundations, covering the three basics: have a website, choose which social media to use, and establish … [Read more...] about Book Promotion and Reaching Readers

Inspirational Publishing Success Stories and Ideas For Monetization

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There is no such thing as overnight success. It takes a lot of time, dedication, and hard work, and yes, some days can feel harder than others. But the result can be worth it. To help stay inspired and motivated, here are some recent success stories and ideas for monetization. I also recommend reading Michael La Ronn's "Reinventing the Path to Success" post, which talks about … [Read more...] about Inspirational Publishing Success Stories and Ideas For Monetization

Guest Post: The Frustrating Realities of SEO Success

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By Dave Brown Running a successful website requires effort in many different areas. In addition to coming up with a suitable design for the website site, authors will need to populate it with well-written content that attracts visitors. Many site owners hire SEO services to boost the popularity of their site, as writing SEO-friendly content themselves can be … [Read more...] about Guest Post: The Frustrating Realities of SEO Success

Guest Post: Does Page Speed Affect SEO?

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By Joseph Dyson Page speed is one of Google’s ranking factors. Page speed is the time it takes your website to load on a desktop or a mobile phone. Different websites have varying page speeds depending on factors such as image optimization, file scripts, the web server being used, internet connection, browser, etc. The page speed of each website is measured in seconds, … [Read more...] about Guest Post: Does Page Speed Affect SEO?

Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021

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By Liz Slyman Once a trend reserved for gearheads, voice command software is now a mainstay in American life. A recent study concludes that nearly 50% of smart speaker owners used voice search (20% of voice searches are conducted on a mobile device) and the number of Americans owning a voice assistant is expected to reach 55% by 2022. What does this mean for the future of … [Read more...] about Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021