If you're an author (self-published or traditionally published), it helps a lot to understand how marketing works. At first, it may seem like a lot—it took me years to change my focus from writing / content creation to having a holistic view of publishing. Of course, you want to write the best book possible. That involves taking the time to write a draft, getting early … [Read more...] about Selling More Books With Book Sales Funnels
Information
Guest Post: A Handful of Software Tools That Could Make Your Editor’s Life Easier
By Kenney Myers If you are writing your first book, you might be nervous about sending your manuscript off to an editor for the first time. First off, that is completely normal and healthy. You can take a couple of approaches to this and neither of them are wrong. You can either make sure you have the story as you want it and then leave all of the editing up to your editor … [Read more...] about Guest Post: A Handful of Software Tools That Could Make Your Editor’s Life Easier
Content Creation and Social Media for Writers
When it comes to marketing on social media, there are two things to consider: content creation and platform/distribution. I'll start with the content creation. Content can be useful when it comes to creating leads, or future potential readers. To do that, you want to make sure you create content that matches what people are searching for, and then have calls to action (CTA). … [Read more...] about Content Creation and Social Media for Writers
Guest Post: Blogging Trends for Authors and Writers
By Stacy Walden Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. With over 3.5 billion searches on Google every day, it’s estimated that 77% of internet users read and interact with blogs. This is a good sign for writers as creating blog content can be inexpensive and provide you with more visibility and … [Read more...] about Guest Post: Blogging Trends for Authors and Writers
Using Video to Reach Readers
Video can be a powerful tool to engage potential readers, connect with fans, and promote your books. Content Marketing Institute has tips for how to engage people through video, such as by being authentic and sharing stories, being interactive with polls and other things (if you're doing a live stream), and playing with constraints. The Book Designer has a number of great … [Read more...] about Using Video to Reach Readers
Writing Considerations
When it comes to writing, there are a lot of things to consider. Do you want to use a pen name? According to BookBaby Blog, you may want to consider using a pen name to stand out (if say you have a very common/popular name), or for privacy reasons. It can also help for branding purposes. You could also choose the ghostwriting path. According to Publisher's Weekly, … [Read more...] about Writing Considerations
Book Promotion and Reaching Readers
There's a lot of strategy that goes into book marketing. Whether you have one book or many, it's helpful to lay your foundation and put a few processes in place, so you can keep building your readership and have an impact. Jane Friedman has a great article about marketing foundations, covering the three basics: have a website, choose which social media to use, and establish … [Read more...] about Book Promotion and Reaching Readers
Inspirational Publishing Success Stories and Ideas For Monetization
There is no such thing as overnight success. It takes a lot of time, dedication, and hard work, and yes, some days can feel harder than others. But the result can be worth it. To help stay inspired and motivated, here are some recent success stories and ideas for monetization. I also recommend reading Michael La Ronn's "Reinventing the Path to Success" post, which talks about … [Read more...] about Inspirational Publishing Success Stories and Ideas For Monetization
Guest Post: The Frustrating Realities of SEO Success
By Dave Brown Running a successful website requires effort in many different areas. In addition to coming up with a suitable design for the website site, authors will need to populate it with well-written content that attracts visitors. Many site owners hire SEO services to boost the popularity of their site, as writing SEO-friendly content themselves can be … [Read more...] about Guest Post: The Frustrating Realities of SEO Success
Guest Post: Does Page Speed Affect SEO?
By Joseph Dyson Page speed is one of Google’s ranking factors. Page speed is the time it takes your website to load on a desktop or a mobile phone. Different websites have varying page speeds depending on factors such as image optimization, file scripts, the web server being used, internet connection, browser, etc. The page speed of each website is measured in seconds, … [Read more...] about Guest Post: Does Page Speed Affect SEO?
Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021
By Liz Slyman Once a trend reserved for gearheads, voice command software is now a mainstay in American life. A recent study concludes that nearly 50% of smart speaker owners used voice search (20% of voice searches are conducted on a mobile device) and the number of Americans owning a voice assistant is expected to reach 55% by 2022. What does this mean for the future of … [Read more...] about Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021
Guest Post: How to Create the Perfect Email Marketing Strategy?
By Sara Williams As we know, email marketing is and has been one of the prominent marketing strategies that are in use for a lengthy period. Almost every best email marketing software helps us in easily creating bulk emails and delivering them to the right client. Depending on our experience, it is very clear that the best email marketing service modifies prospects of … [Read more...] about Guest Post: How to Create the Perfect Email Marketing Strategy?
Guest Post: 11 Powerful Tips to Write Your First Nonfiction Ebook Quickly (Beginner Guide)
By Lawal Rehman Are you willing to write your own ebook? Good decision! It can be life-changing if you want to start your career as a writer or an author. Ebook writing can indeed seem like a problem or an obstacle to come over but it is not as hard as it looks. Think about it! If you only write a thousand words every day, it will become 30,000 in a … [Read more...] about Guest Post: 11 Powerful Tips to Write Your First Nonfiction Ebook Quickly (Beginner Guide)
Time for Writing: Finding Courses, Critique Groups, and Editors
I don't know about you, but I've got several unfinished manuscripts and a long list of story ideas. I'm finally setting aside time to work on my writing, which is both exciting and a little daunting. With that in mind, here's a round-up of helpful articles and resources if you find yourself in the same situation. Writing Tips All stories have backstories. Readers don't need … [Read more...] about Time for Writing: Finding Courses, Critique Groups, and Editors
Guest Post: 5 Tips for Writing Guest Posts that Get Published
By Nicholas Rubright Every year, a big-name in the content marketing game declares that writing guest posts is a thing of the past. These claims can go as far as to say they are a futile way to invest your time. One such article is Matt Cutts’ piece from 2014 when he ‘declared’ that guest blogging was dead. This article has been cited several times by those looking to … [Read more...] about Guest Post: 5 Tips for Writing Guest Posts that Get Published
