When it comes to publishing, self-publishing can be a great option for authors. However, when self-publishing, you have to think of yourself as running a business. That means taking into consideration things like the cost of publishing (editing, design, marketing, etc.) and what the price of your book will be. And when pricing your book, remember to factor in how much other … [Read more...] about Do You Want To Sell Print Books? A Quick Overview of Considerations and POD Platforms
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Starting and Growing a YouTube Channel
Having a YouTube channel is a great way to reach out to your audience, and potentially earn money. You can repurpose content you've already created in to videos, or create new, short videos for your niche. There's a lot of great advice on how to grow a YouTube channel. Content Marketing Institute highlights having a compelling intro, doing keyword research (YouTube is a … [Read more...] about Starting and Growing a YouTube Channel
Tips for Creating Fiction Podcasts
I'm a fan of podcasting and of writing. And creating fiction podcasts is the best of both worlds. I haven't created my own fiction podcast (yet) but I am rounding up resources and tips for when I am ready to take on the challenge. And if you're thinking of starting your own fiction podcast, these resources should help you too. First, October 30 is Audio Drama Day, which … [Read more...] about Tips for Creating Fiction Podcasts
Guest Post: 6 Tips On How to Write an Amazing Book that People Will Want to Read
By Frank Roselli Are you looking to write an amazing book that people would definitely want to pick from the shelf? A book that is so well written that the readers just can’t get enough? Well, here are my personal insights on the topic. One of the most important things you can do as a writer is to write whatever you feel. You want to enjoy the experience and not worry … [Read more...] about Guest Post: 6 Tips On How to Write an Amazing Book that People Will Want to Read
Guest Post: How I Go About Making My Wartime Detective Series Historically Accurate
By Mark Ellis Editor's note: Mark shares great tips on how he works on his detective series. Some key takeaways that apply to every writer when doing research include: The internet is a great starting point and useful for specific details, like the weather on a particular day To dig deeper, history books, biographies, and diaries are helpful, as are novels … [Read more...] about Guest Post: How I Go About Making My Wartime Detective Series Historically Accurate
Marketing Funnel Part 6: Sharing Your Story With a Webinar
Editor's Note: This is part 6 of my marketing funnel series. You can read part 5 here. The webinar is pretty much the last step in the marketing funnel, where we want people to consider purchasing our product. In my case, I wanted to help podcasters by offering them an online course. We ended up doing three webinars. The first webinar was months before we officially … [Read more...] about Marketing Funnel Part 6: Sharing Your Story With a Webinar
Guest Post: Do’s and Don’ts of Writing Memoirs and Autobiographies
By Jenny Zimmer Thinking of penning your life story? Excellent decision! But before you dive headfirst into the ordeal, are you sure you know the do’s and don’ts of writing one? I’m certain just the thought of your life enclosed in the pages of a bestseller is exciting, but don’t rush into the process just yet. There’s a lot to learn, and you’ve luckily stumbled upon … [Read more...] about Guest Post: Do’s and Don’ts of Writing Memoirs and Autobiographies
Guest Post: Life as a Mystery Bookshop Owner and Writer
By Matt Cost I am an author who once owned a mystery bookshop. It was called The Coffee Dog Mystery Bookstore, named after my chocolate lab of the time. I also work very closely with my publisher in marketing and promoting my books. And I read. One could say that I have seen the business of books from every angle. For me, people coming into my bookstore fell into two … [Read more...] about Guest Post: Life as a Mystery Bookshop Owner and Writer
Marketing Funnel Part 5: Driving Traffic to Your Content with Paid Ads
Editor's Note: This is part 5 of my marketing funnel series. You can read part 4 here. We've covered quiz funnels, SEO, and email lists. Another way to drive traffic to your content (such as a quiz funnel), is with paid ads. For my podcasting quiz, I created paid ads for Google, Facebook, and Reddit, mostly because we saw the most conversations and activity around … [Read more...] about Marketing Funnel Part 5: Driving Traffic to Your Content with Paid Ads
Marketing Funnel Part 4: Building and Making the Most of Your Email List
Editor's Note: This is part 4 of my marketing funnel series. You can read part 3 here. All right, you've created some great content and you're starting to get people to read or consume your content because you've set up your SEO, and they can easily search and find it. The next step is to build your email list. Remember in the first post of this series, when I wrote you … [Read more...] about Marketing Funnel Part 4: Building and Making the Most of Your Email List
Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
Editor's Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a new audience for a product, such as an online course. So once you've built your quiz, how do you go about finding your audience? The first step is to use SEO to your advantage. For your quiz page, figure out the keyword or phrase … [Read more...] about Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Editor's Note: This is part 2 of my marketing funnel series. You can read part 1 here. Last year, my husband and I launched our online course, Complete Podcasting Course. We'd been podcasting for nearly 7 years and in 2021 it became both our full-time jobs, so we wanted to share what we'd learned and help people who are just getting started. I'd built online courses before, … [Read more...] about Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Marketing Funnel Part 1: Going to Market With an Online Course or Book
For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and that, if done right, marketing (and a marketing funnel) can make a huge difference in whether or not … [Read more...] about Marketing Funnel Part 1: Going to Market With an Online Course or Book
Using Facebook Ads for Your Book or Podcast
Though Meta may not be as highly valued as it was, Facebook ads can still be a powerful tool to promote your products, such as books and podcasts. Define Your Target Audience The key is to find your target audience. Start by figuring out who your ideal reader or ideal listener is. What are their interests? Where do they like to hang out (do they spend time on … [Read more...] about Using Facebook Ads for Your Book or Podcast
Tips for Creating Engaging Content Your Audience Will Find
Sometimes, writing content can feel overwhelming. It helps to have a framework in mind, and to plan ahead of time so you know the content you create will reach your audience. Here are some tips: Write content that people trust. Figure out what answers your audience is searching for (via search terms and predicting search engine rankings), and provide them with … [Read more...] about Tips for Creating Engaging Content Your Audience Will Find
