Book Marketing Tips for the Holidays and Year Round

It’s been a while since I’ve down a roundup of articles. Since the holiday season is coming up fast, here’s a list of helpful marketing-related articles (there’s even a few specific for the holidays)!

Holiday Specific

• Holiday Book Marketing: An Author’s Guide to Black Friday and Beyond on Written Word Media
• The Ultimate Holiday Promotion Calendar on A Marketing Expert
• Five Holiday Marketing Trends that Authors Can Use for Book Promotion on Written Word Media

Growing Traffic and Followers

• 7 Powerful Social Media Experiments That Grew Our Traffic by 241% in 8 Months on Buffer
• 7 Tips + Tricks Pinterest Pros Use to Grow Their Followers on XO Sarah
• The Best Time to Tweet
• How Authors Can Get More Fans and Book Sales with Less Social Media on Digital Book World
• Instagram Hashtags for Bloggers That Will Triple Likes on Venus Trapped in Mars
• The social media schedule that will increase your traffic by over 100% on A Branch of Holly
• How to Generate Leads on Facebook on Duct Tape Marketing
• Everything You Need To Know About Twitter Dashboard on Dustn
• How and Why You Should Be Using Instagram Stories on Alex Tooby
• How to Create Instagram Stories on Social Media Examiners
• 5 Growth Hacks That Continuously Deliver Results on Jeff Bullas
• 3 Ways To Grow Your Traffic Without Google Search on Twelve Skip
• 30 Tricks for Increasing Social Media Engagement on Chloe Social
• How to Grow Your Business with Twitter on The Haute Notes
• Grow Your Instagram Following With Hashtags on Morgan Timm
• A Simple, Stress-Free Social Media Strategy to Consistently Grow Your Brand on Devan Danielle
• How I Turned a Viral Pin Into 600+ Email Subscribers in One Week on XO Sarah
• The No-BS Guide to Increasing Engagement on Your Website on Jeff Bullas
• Earning an Audience: How to be Irresistible + Grow Your Brand Online on Olyvia

BookBub Tips and Tricks

• 11 BookBub Myths Busted on BookBub
• Authors on Twitter: 43 Stunning Header Image Examples on BookBub
• How Successful Authors Use Social Media: 23 Content Ideas on BookBub
• Tutorial: How to Use BookBub Ads to Promote Any Book on BookBub
• 9 Ways to Market a Book After the New Release Buzz Dies Down on BookBub
• 17 New Release Marketing Examples We Love on BookBub
• 20 Fantastic BookBub Author Profile Examples on BookBub
• BookBub Featured Deals vs. BookBub Ads: What’s the Difference? on BookBub
• Marketing a New Book Release that’s Part of a Long Series on BookBub
• How to Test Your BookBub Ad Designs to Get Better Results on BookBub
• How Marketing Goals Affect BookBub Ad Campaigns [Infographic] on BookBub
• How to Know If Your Book Marketing Campaigns Made Money on BookBub

Working with People

• 4 Valuable Hacks For Getting More People To See What You Create on Patreon
• Publicity Secrets Revealed: Why You Need a Press Kit for These 5 Important People on DIY Author
• How to Pitch Book Bloggers on Publisher’s Weekly
• Social Proof: Marketing What The World Thinks of You on Mention
• How to Find and Reach Influencers to Help Promote Your Book on Jane Friedman
• Testimonials – Why You Need Them and How To Get Them! on BrandIt Girl
• Reader Reviews: More Ways to Get Them on BookWorks
• Reviews 101: What Information Do I Need to Have Ready When Contacting Reviewers? on The Verbs

Trends and New Stuff

• 5 Online Marketing Trends Authors Should Consider on Digital Book World
• Marketing in the Stream on Scholarly Kitchen
• My SnapChat Tutorial on Podcast Answerman
• Three changes in marketing on Seth Godin
• Book Cover Redesign as Marketing Tool on Jane Friedman
• How Newsworthy Are You: 4 Ways to Get Book Publicity on Ingram Spark
• Six gems about Marketing that may seem obvious, but are you really acting on them? on Book Machine

Helpful Tools

• 5 Tools That Can Double Your Ebook Sales on Digital Book World
• 6 Free And Unique Tools To Engage With Your Audience on Patreon
• The Author’s Guide to Book Marketing: Part 1 on Digital Book World
• The Author’s Guide to Book Marketing: Part 2 on Digital Book World
• 21 Things You Can Automate in Your Creative Business on Nesha Woolery

Self Publishing

• Self Publishing Hacks No One Tells You About on Writing by the Seat of my Pants
• How do you promote on Kobo? on Patty Jensen
• The Business Rusch: Pricing (Discoverability Part 7) on Kris Writes
• The Business Rusch: Pricing Part 2 Or (Discoverability Part 7 Continued) on Kris Writes
• 88 Books in 20 Months: The Inside Story of a Bestselling Author’s Marketing Strategy on Digital Book World
• How To Hit The USA Today Bestseller List As A Single Author With Ad Stacking on The Creative Penn

Editor’s note: This post was originally published in November 2016.