Over the next few weeks at least, it's all about social distancing. I recently posted some tips and tricks I've picked up working from home. This is seems like an opportunity to work on other platforms as an indie author, and creating content for people who are spending more time at home. If you know me, you know I'm a podcaster so this may not come as a surprise. Here's a … [Read more...] about 253 Resources About Podcasting, Audiobooks, and Smart Speakers (All the Audio!)
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79 Resources for Planning, Launching, and Marketing Your Book
You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book
Productivity Tips and Success Stories
Sometimes, we all need a little motivation. Whether that's tips on how to get more done or reach your goals, or stories of people who've found success, I've got you covered. "Productivity Isn’t About Time Management. It’s About Attention Management." on the New York Times: "Being prolific is not about time management. There are a limited number of hours in the day, and … [Read more...] about Productivity Tips and Success Stories
Using Video to Reach Readers
Video can be a powerful tool to engage potential readers, connect with fans, and promote your books. Content Marketing Institute has tips for how to engage people through video, such as by being authentic and sharing stories, being interactive with polls and other things (if you're doing a live stream), and playing with constraints. The Book Designer has a number of great … [Read more...] about Using Video to Reach Readers
Guest Post: 10 Tips and Tricks to Get Writing Inspiration Anywhere and Anytime
By Lucia Tang Writers aren’t prophets. No matter how hard we wish, we can’t just take dictation from some divine voice in our ears — we’re supposed to find our own inspiration. But when you’re on the run from a deadline, in a fight with a chapter, or just sick of wishing the book in your head would magically appear on your laptop, finding inspiration can feel like a DIY root … [Read more...] about Guest Post: 10 Tips and Tricks to Get Writing Inspiration Anywhere and Anytime
Guest Post: Social Media and Hashtags For Writers
Editor’s note: The following is an excerpt from Kindlepreneur’s “The Ultimate Guide to Social Media for Writers 2022.” Read on to also learn about which hashtags to use to increase discoverability on platforms such as TikTok, Instagram, Pinterest, and Twitter. By Dave Chesson Using social media to get our writing out into the world can be an amazing opportunity. It helps … [Read more...] about Guest Post: Social Media and Hashtags For Writers
Marketing Funnel Part 6: Sharing Your Story With a Webinar
Editor's Note: This is part 6 of my marketing funnel series. You can read part 5 here. The webinar is pretty much the last step in the marketing funnel, where we want people to consider purchasing our product. In my case, I wanted to help podcasters by offering them an online course. We ended up doing three webinars. The first webinar was months before we officially … [Read more...] about Marketing Funnel Part 6: Sharing Your Story With a Webinar
Marketing Funnel Part 5: Driving Traffic to Your Content with Paid Ads
Editor's Note: This is part 5 of my marketing funnel series. You can read part 4 here. We've covered quiz funnels, SEO, and email lists. Another way to drive traffic to your content (such as a quiz funnel), is with paid ads. For my podcasting quiz, I created paid ads for Google, Facebook, and Reddit, mostly because we saw the most conversations and activity around … [Read more...] about Marketing Funnel Part 5: Driving Traffic to Your Content with Paid Ads
Marketing Funnel Part 4: Building and Making the Most of Your Email List
Editor's Note: This is part 4 of my marketing funnel series. You can read part 3 here. All right, you've created some great content and you're starting to get people to read or consume your content because you've set up your SEO, and they can easily search and find it. The next step is to build your email list. Remember in the first post of this series, when I wrote you … [Read more...] about Marketing Funnel Part 4: Building and Making the Most of Your Email List
Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
Editor's Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a new audience for a product, such as an online course. So once you've built your quiz, how do you go about finding your audience? The first step is to use SEO to your advantage. For your quiz page, figure out the keyword or phrase … [Read more...] about Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
