Editor's Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a new audience for a product, such as an online course. So once you've built your quiz, how do you go about finding your audience? The first step is to use SEO to your advantage. For your quiz page, figure out the keyword or phrase … [Read more...] about Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
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Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Editor's Note: This is part 2 of my marketing funnel series. You can read part 1 here. Last year, my husband and I launched our online course, Complete Podcasting Course. We'd been podcasting for nearly 7 years and in 2021 it became both our full-time jobs, so we wanted to share what we'd learned and help people who are just getting started. I'd built online courses before, … [Read more...] about Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Marketing Funnel Part 1: Going to Market With an Online Course or Book
For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and that, if done right, marketing (and a marketing funnel) can make a huge difference in whether or not … [Read more...] about Marketing Funnel Part 1: Going to Market With an Online Course or Book
Using AI to Create Content
There's been a lot of buzz lately around using AI to generate content, whether it's written, images, videos, or something else. I decided to try it out, and see if I could use these tools to help me with my own content creation. The three I've experimented with so far are: ChatGPT DALL-E 2 Dubb The results were pretty interesting. I think they have the … [Read more...] about Using AI to Create Content
An Interview With Michael Kaufman, Author of The Last Resort
It’s March 2034, six months after D.C. police detective Jen Lu and Chandler, her sentient bio-computer and wannabe tough guy implanted in her brain, cracked the mystery of Eden. The climate crisis is hitting harder than ever: a mega-hurricane has devastated the eco-system and waves of refugees pour into Washington, D.C. Environmental lawyer and media darling Patty Garcia … [Read more...] about An Interview With Michael Kaufman, Author of The Last Resort
An Interview with Jennifer Chase, Author of Three Small Bones
Smoke curls from what’s left of the beautiful family home on the edge of the woods. The heat is unbearable as she descends the stairs to the basement, past a set of bicycles––two big, one small. That’s when she sees three little white bones in the cracked earth at her feet, turning her blood to ice… When firefighters tackling a blazing house in a quiet suburb of Pine … [Read more...] about An Interview with Jennifer Chase, Author of Three Small Bones
Using Facebook Ads for Your Book or Podcast
Though Meta may not be as highly valued as it was, Facebook ads can still be a powerful tool to promote your products, such as books and podcasts. Define Your Target Audience The key is to find your target audience. Start by figuring out who your ideal reader or ideal listener is. What are their interests? Where do they like to hang out (do they spend time on … [Read more...] about Using Facebook Ads for Your Book or Podcast
Tips for Creating Engaging Content Your Audience Will Find
Sometimes, writing content can feel overwhelming. It helps to have a framework in mind, and to plan ahead of time so you know the content you create will reach your audience. Here are some tips: Write content that people trust. Figure out what answers your audience is searching for (via search terms and predicting search engine rankings), and provide them with … [Read more...] about Tips for Creating Engaging Content Your Audience Will Find
Creative Physical Books
This blog is about digital publishing, but there is something to be said about the creativity around physical books and related products. Here are a few projects with creative physical elements. Four Secret Novels An inspiring story of how when you build an engaged community, you can create some fun, interesting content for them. Author Brandon Sanderson took two years to … [Read more...] about Creative Physical Books
Earning Money From Blog Posts and Social Media
As a writer, it's always helpful to be on the lookout for ways to earn money. One of the ways is, of course, to get paid for writing articles. The Writing Cooperative shared 10 publications you can write for and earn money. But there are other ways. Kristen Walters wrote about how she made over $10,000 from one of her blog posts. Like anything content-related, the key is … [Read more...] about Earning Money From Blog Posts and Social Media
