Last year, Content Marketing Institute had an interesting post, "Is April Fools’ Day Worth the Risk for Brands?" It's something interesting to consider. The main points were if you're going to do it, it must be well thought out, and the humor should integrate with your brand. You should also immediately reveal it's a joke, and don't let the content interfere with your product … [Read more...] about April Fools and Creating Content
Guest Post: How the Metaverse Could Bring New Life to Transmedia Storytelling
By April Miller The metaverse is a strange, new concept that will manifest in the years to come. Founded by the company Meta, started by Mark Zuckerberg, it’s a new way of socializing and living through the virtual world. While many people have concerns and others are intrigued, there's one undeniable fact: storytelling will change due to the metaverse. What Is the … [Read more...] about Guest Post: How the Metaverse Could Bring New Life to Transmedia Storytelling
An Interview with Gary Lee Miller, Author of Finding Grace
Grace Lee calls her granddaughter, Judith, with a dying wish…for Judith to travel from Los Angeles to Nashville to come visit her. But there’s a catch. Judith must make the journey by bus. The award-winning novel Finding Grace shares Judith Lee’s transformative, cross-country journey, revealing what truly matters. Each day of Judith’s journey becomes a story on its own, as the … [Read more...] about An Interview with Gary Lee Miller, Author of Finding Grace
Communities: Why They’re Important and How to Build One
Communities are important, and they can be powerful. As an author, your community consists of your readers, your fans, people who support your work. In addition to selling more of your work, or having a successful launch, your community can be a great place to share ideas, engage and connect with fans, and give people with shared interests a space to belong. You can build … [Read more...] about Communities: Why They’re Important and How to Build One
Resources and Places to Connect
There are so many tools and resources out there, for content creators of all kinds. Here are a few that can help with marketing, repurposing content, creating games, publishing, and more. Simily: A place to publish fiction stories and earn money. Wordtracker: a way to find keywords and figure out keyword competition. Majestic: learn who's backlinking to your … [Read more...] about Resources and Places to Connect
Guest Post: Essential Marketing Tools for Writers in 2022
By Dee Survilla Starting a writing business is difficult enough without adding marketing to the mix. But, it is necessary for getting your books out there and making sure people know about what you wrote. Authors have to be creative and resourceful when it comes to marketing. With limited funds and manpower, they have to find ways to get their message out there without … [Read more...] about Guest Post: Essential Marketing Tools for Writers in 2022
Guest Post: How International Authors Can Promote Books Effectively in the U.S.
By Marissa DeCuir Authors based internationally have plenty of opportunities to tap into the U.S. book market. Thanks to a world connected by virtual technology, it’s never been easier to reach readers across the globe. If you’re currently living outside the U.S., check out our 12 tips for promoting your book to American readers. 1. Make sure your book is available for … [Read more...] about Guest Post: How International Authors Can Promote Books Effectively in the U.S.
Guest Post: Sources of Inspiration to Overcome Writer’s Block
By Katie Brenneman Writer’s block affects us all. It comes out of nowhere, and can completely scupper your plans to create productive creative writing. Even the late, great Joan Didion suffered from writer's block — she overcame it by putting her work in the freezer. But most of us won’t relish the idea of cramming our laptops between the frozen peas and ice … [Read more...] about Guest Post: Sources of Inspiration to Overcome Writer’s Block
35 Resources for Producing, Promoting, and Monetizing Your Podcast
Podcasting is only continuing to grow, so it feels right to share another list of helpful podcast resources (for those of you who may be considering launching your own podcast). Producing Your Podcast Episode Check: A Podcast Editor's Best Friend "How to write an interview podcast script" on Vocal Fry Studios "7 Tips for Publishing an Accessible Podcast" on … [Read more...] about 35 Resources for Producing, Promoting, and Monetizing Your Podcast
Guest Post: Using Book Trailers to Promote Your Book as an Indie Author
By Jori Hamilton When a new movie is coming out, what’s the first way you hear about it and learn more about its premise? That’s right, by watching a trailer. Sometimes, by watching it over and over again. Trailers are great for movies and television shows, as they give you a glimpse of what to expect without giving away the entire story. But, have you ever considered … [Read more...] about Guest Post: Using Book Trailers to Promote Your Book as an Indie Author
Guest Post: 5 Tips on How to Write a Good Email Subject Line
By Mikel Otis If you're like most professionals, you probably send dozens of emails every day without giving the subject line a second thought. It's a last-minute addition. If that's the case, you're doing something wrong. The subject line may frequently decide whether or not it is opened and how the receiver reacts. Writing email subject lines that get opened is an … [Read more...] about Guest Post: 5 Tips on How to Write a Good Email Subject Line
Blog Posts and SEO
When it comes to people learning about you and your work, content (marketing) is king. And when it comes to content marketing, blog posts and SEO are a great way for readers to find your writing. CMI outlines 7 steps to building a long-term content model, which includes finding that sweet spot intersection between audience interest and your knowledge base, writing about a … [Read more...] about Blog Posts and SEO
Guest Post: How To Create An Author Website In WordPress On Your Own
By Lucy Manole Are you an author looking to make an impact with your upcoming works? The best way to give your books the reach they deserve is by creating a WordPress author website. Nowadays, books are increasingly bought online. Think about the last time you bought a book! Was it you visiting a physical store or getting it delivered to your doorstep? In other words, … [Read more...] about Guest Post: How To Create An Author Website In WordPress On Your Own
59 Resources for Writing, Editing, Marketing, and Publishing
It's been a while since I've had a list of resources type of post, so let's wrap up this year with one about pretty much all the aspects of publishing. Pre-Publishing Considerations "Seven Worries of an Aspiring Author" on Self Publishing Formula "Book Idea Validation Mastery" on Kindlepreneur "How to Master Your Fear Like a Navy SEAL" on Medium "Navigating the … [Read more...] about 59 Resources for Writing, Editing, Marketing, and Publishing
Guest Post: Do Core Web Vitals Affect SEO?
By Joseph Dyson Do you believe your website's content is up to the mark, but you’re still not getting enough traffic? An important reason why some websites aren’t ranked higher on Google and other search engines is that, despite offering high-quality content, they offer poor website performance and user experience. If your website takes longer than the standard load time … [Read more...] about Guest Post: Do Core Web Vitals Affect SEO?