When it comes to marketing on social media, there are two things to consider: content creation and platform/distribution. I'll start with the content creation. Content can be useful when it comes to creating leads, or future potential readers. To do that, you want to make sure you create content that matches what people are searching for, and then have calls to action (CTA). … [Read more...] about Content Creation and Social Media for Writers
Guest Post: Blogging Trends for Authors and Writers
By Stacy Walden Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. With over 3.5 billion searches on Google every day, it’s estimated that 77% of internet users read and interact with blogs. This is a good sign for writers as creating blog content can be inexpensive and provide you with more visibility and … [Read more...] about Guest Post: Blogging Trends for Authors and Writers
Writing for Different Mediums, and Getting Screen Deals
It's an exciting time to be a writer. There are so many possibilities. In addition to books, there are podcasts (scripted and non-scripted), audiobooks, and TV shows, and there are more pathways these days to each of these mediums. Book-to-screen deals are not new but TV and streaming have changed the industry. The LA Times has an interesting piece about eight people … [Read more...] about Writing for Different Mediums, and Getting Screen Deals
Using Video to Reach Readers
Video can be a powerful tool to engage potential readers, connect with fans, and promote your books. Content Marketing Institute has tips for how to engage people through video, such as by being authentic and sharing stories, being interactive with polls and other things (if you're doing a live stream), and playing with constraints. The Book Designer has a number of great … [Read more...] about Using Video to Reach Readers
Writing Considerations
When it comes to writing, there are a lot of things to consider. Do you want to use a pen name? According to BookBaby Blog, you may want to consider using a pen name to stand out (if say you have a very common/popular name), or for privacy reasons. It can also help for branding purposes. You could also choose the ghostwriting path. According to Publisher's Weekly, … [Read more...] about Writing Considerations
Storytelling and Games
Storytelling comes in all sorts of forms, and often there's overlap between mediums. Take games, for example. Electric Lit shared a story about launching a video game at a bookstore. In 2019, The Strand bookstore in New York had a "live playthrough" to demonstrate Eliza, a game "about artificial intelligence, mental health, and the gig economy, written and directed by Matthew … [Read more...] about Storytelling and Games
Book Promotion and Reaching Readers
There's a lot of strategy that goes into book marketing. Whether you have one book or many, it's helpful to lay your foundation and put a few processes in place, so you can keep building your readership and have an impact. Jane Friedman has a great article about marketing foundations, covering the three basics: have a website, choose which social media to use, and establish … [Read more...] about Book Promotion and Reaching Readers
Inspirational Publishing Success Stories and Ideas For Monetization
There is no such thing as overnight success. It takes a lot of time, dedication, and hard work, and yes, some days can feel harder than others. But the result can be worth it. To help stay inspired and motivated, here are some recent success stories and ideas for monetization. I also recommend reading Michael La Ronn's "Reinventing the Path to Success" post, which talks about … [Read more...] about Inspirational Publishing Success Stories and Ideas For Monetization
Guest Post: The Frustrating Realities of SEO Success
By Dave Brown Running a successful website requires effort in many different areas. In addition to coming up with a suitable design for the website site, authors will need to populate it with well-written content that attracts visitors. Many site owners hire SEO services to boost the popularity of their site, as writing SEO-friendly content themselves can be … [Read more...] about Guest Post: The Frustrating Realities of SEO Success
Guest Post: Does Page Speed Affect SEO?
By Joseph Dyson Page speed is one of Google’s ranking factors. Page speed is the time it takes your website to load on a desktop or a mobile phone. Different websites have varying page speeds depending on factors such as image optimization, file scripts, the web server being used, internet connection, browser, etc. The page speed of each website is measured in seconds, … [Read more...] about Guest Post: Does Page Speed Affect SEO?
Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021
By Liz Slyman Once a trend reserved for gearheads, voice command software is now a mainstay in American life. A recent study concludes that nearly 50% of smart speaker owners used voice search (20% of voice searches are conducted on a mobile device) and the number of Americans owning a voice assistant is expected to reach 55% by 2022. What does this mean for the future of … [Read more...] about Guest Post: An Unstoppable Copywriting Formula on How to Optimize Voice Search in 2021
Guest Post: How to Create the Perfect Email Marketing Strategy?
By Sara Williams As we know, email marketing is and has been one of the prominent marketing strategies that are in use for a lengthy period. Almost every best email marketing software helps us in easily creating bulk emails and delivering them to the right client. Depending on our experience, it is very clear that the best email marketing service modifies prospects of … [Read more...] about Guest Post: How to Create the Perfect Email Marketing Strategy?
A Potpourri of Resources
Quick note: If you're in the U.S., today is MLK Day. Now on to the post. I'm a big fan of Jeopardy!, and though I'm a fan of Ken Jennings, I was more sad than I thought I'd be about Alex Trebek's death. Anyway, all this to say, I've been thinking about Jeopardy a lot, and also new beginnings. With that in mind, here's a potpourri of resources, news items, developments, tools, … [Read more...] about A Potpourri of Resources
77 Resources To Help You Launch Your Own Podcast
If you've been reading this blog for a while, then you know my husband and I produce a weekly dinosaur podcast. After 6 years of making the podcast, we're now working on a comprehensive course to teach other people how to make podcasts. If you want to launch your own show, please sign up for our email list and get a free ebook to help you jumpstart your first five … [Read more...] about 77 Resources To Help You Launch Your Own Podcast
Guest Post: 11 Powerful Tips to Write Your First Nonfiction Ebook Quickly (Beginner Guide)
By Lawal Rehman Are you willing to write your own ebook? Good decision! It can be life-changing if you want to start your career as a writer or an author. Ebook writing can indeed seem like a problem or an obstacle to come over but it is not as hard as it looks. Think about it! If you only write a thousand words every day, it will become 30,000 in a … [Read more...] about Guest Post: 11 Powerful Tips to Write Your First Nonfiction Ebook Quickly (Beginner Guide)
