Editor's Note: This is part 2 of my marketing funnel series. You can read part 1 here. Last year, my husband and I launched our online course, Complete Podcasting Course. We'd been podcasting for nearly 7 years and in 2021 it became both our full-time jobs, so we wanted to share what we'd learned and help people who are just getting started. I'd built online courses before, … [Read more...] about Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Marketing Funnel Part 1: Going to Market With an Online Course or Book
For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and that, if done right, marketing (and a marketing funnel) can make a huge difference in whether or not … [Read more...] about Marketing Funnel Part 1: Going to Market With an Online Course or Book
Using AI to Create Content
There's been a lot of buzz lately around using AI to generate content, whether it's written, images, videos, or something else. I decided to try it out, and see if I could use these tools to help me with my own content creation. The three I've experimented with so far are: ChatGPT DALL-E 2 Dubb The results were pretty interesting. I think they have the … [Read more...] about Using AI to Create Content
An Interview With Michael Kaufman, Author of The Last Resort
It’s March 2034, six months after D.C. police detective Jen Lu and Chandler, her sentient bio-computer and wannabe tough guy implanted in her brain, cracked the mystery of Eden. The climate crisis is hitting harder than ever: a mega-hurricane has devastated the eco-system and waves of refugees pour into Washington, D.C. Environmental lawyer and media darling Patty Garcia … [Read more...] about An Interview With Michael Kaufman, Author of The Last Resort
An Interview with Jennifer Chase, Author of Three Small Bones
Smoke curls from what’s left of the beautiful family home on the edge of the woods. The heat is unbearable as she descends the stairs to the basement, past a set of bicycles––two big, one small. That’s when she sees three little white bones in the cracked earth at her feet, turning her blood to ice… When firefighters tackling a blazing house in a quiet suburb of Pine … [Read more...] about An Interview with Jennifer Chase, Author of Three Small Bones
Using Facebook Ads for Your Book or Podcast
Though Meta may not be as highly valued as it was, Facebook ads can still be a powerful tool to promote your products, such as books and podcasts. Define Your Target Audience The key is to find your target audience. Start by figuring out who your ideal reader or ideal listener is. What are their interests? Where do they like to hang out (do they spend time on … [Read more...] about Using Facebook Ads for Your Book or Podcast
Tips for Creating Engaging Content Your Audience Will Find
Sometimes, writing content can feel overwhelming. It helps to have a framework in mind, and to plan ahead of time so you know the content you create will reach your audience. Here are some tips: Write content that people trust. Figure out what answers your audience is searching for (via search terms and predicting search engine rankings), and provide them with … [Read more...] about Tips for Creating Engaging Content Your Audience Will Find
Creative Physical Books
This blog is about digital publishing, but there is something to be said about the creativity around physical books and related products. Here are a few projects with creative physical elements. Four Secret Novels An inspiring story of how when you build an engaged community, you can create some fun, interesting content for them. Author Brandon Sanderson took two years to … [Read more...] about Creative Physical Books
Earning Money From Blog Posts and Social Media
As a writer, it's always helpful to be on the lookout for ways to earn money. One of the ways is, of course, to get paid for writing articles. The Writing Cooperative shared 10 publications you can write for and earn money. But there are other ways. Kristen Walters wrote about how she made over $10,000 from one of her blog posts. Like anything content-related, the key is … [Read more...] about Earning Money From Blog Posts and Social Media
Guest Post: Six Proven Ways To Sell Digital Products Like Ebooks Faster
By Tara Dwyer Selling products online can be a great way to earn extra cash. There are many proven ways to sell digital products fast in today's world—quality matters. However, how you promote your products is the critical piece to a successful business. Soon, you'll reap the benefits of receiving passive income from home. There are several ways to sell, from building … [Read more...] about Guest Post: Six Proven Ways To Sell Digital Products Like Ebooks Faster
An Interview With Susan Wingate, Author of Hotter Than Helen
When Georgette's old friend, Helen comes back to Sunnydale, the town begins to sizzle. Is Helen attracted to Hawthorne Biggs, Georgette's new beau or is it just Georgette's imagination? But when Helen goes missing, all seems lost. Will they find Helen dead? Does Hawthorne truly have Georgette's best interests at heart? HOTTER THAN HELEN is a psychological women's suspense that … [Read more...] about An Interview With Susan Wingate, Author of Hotter Than Helen
Writing for Different Mediums, and Getting Screen Deals
It's an exciting time to be a writer. There are so many possibilities. In addition to books, there are podcasts (scripted and non-scripted), audiobooks, and TV shows, and there are more pathways these days to each of these mediums. Book-to-screen deals are not new but TV and streaming have changed the industry. The LA Times has an interesting piece about eight people … [Read more...] about Writing for Different Mediums, and Getting Screen Deals
3 Ways to Step Up Your Book Marketing
I'm on a roll with marketing related posts lately. For this post, let's get back to books specifically. Sometimes, when it comes to marketing, it's helpful to have some big goals and then break things down into smaller, easier to manage, tasks. With that in mind, here are three ways you can step up your book marketing. 1. Spruce up your book sales page Especially your … [Read more...] about 3 Ways to Step Up Your Book Marketing
5 Lessons Learned From Roy Chapman Andrews
“If we are to understand our world of today we must know its past.” —Roy Chapman Andrews If you know of Indiana Jones, then you know Roy Chapman Andrews: the explorer, adventurer, and naturalist who was indirectly the inspiration for Indiana Jones. Andrews is well known for his expeditions to the Flaming Cliffs of the Gobi Desert in Mongolia, where he and his team found … [Read more...] about 5 Lessons Learned From Roy Chapman Andrews
Writing Content People Want to Read
Let's talk about writing, and how to write content (whether it be books, articles, or even marketing copy) that people will want to read. Start with your goals. Kindlepreneur has a great guide on goal setting. The gist is to figure out your big project goal, and then break it down into smaller, more manageable steps. Then create a system so you're accountable for achieving … [Read more...] about Writing Content People Want to Read
