Editor's Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a new audience for a product, such as an online course. So once you've built your quiz, how do you go about finding your audience? The first step is to use SEO to your advantage. For your quiz page, figure out the keyword or phrase … [Read more...] about Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Editor's Note: This is part 2 of my marketing funnel series. You can read part 1 here. Last year, my husband and I launched our online course, Complete Podcasting Course. We'd been podcasting for nearly 7 years and in 2021 it became both our full-time jobs, so we wanted to share what we'd learned and help people who are just getting started. I'd built online courses before, … [Read more...] about Marketing Funnel Part 2: Lessons Learned Building a Quiz Funnel
Marketing Funnel Part 1: Going to Market With an Online Course or Book
For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and that, if done right, marketing (and a marketing funnel) can make a huge difference in whether or not … [Read more...] about Marketing Funnel Part 1: Going to Market With an Online Course or Book
Selling More Books With Book Sales Funnels
If you're an author (self-published or traditionally published), it helps a lot to understand how marketing works. At first, it may seem like a lot—it took me years to change my focus from writing / content creation to having a holistic view of publishing. Of course, you want to write the best book possible. That involves taking the time to write a draft, getting early … [Read more...] about Selling More Books With Book Sales Funnels
Guest Post: The Indie Author’s Ultimate Guide to Self-Publishing an Audiobook
By April Miller The audiobook sector is perhaps one of the most popular and fastest-growing segments of the publishing industry. Audiobooks, in the past, were not as much of an attractive investment for indie authors and trade publishers as they are today. The costs of producing, shipping, and creating tapes or CDs were high. Moreover, some books had to be shortened to fit … [Read more...] about Guest Post: The Indie Author’s Ultimate Guide to Self-Publishing an Audiobook
Marketing and Social Media for Writers
There are a lot of ways writers can promote their work and connect with potential readers online. Here are a few tips and resources. Marketing Content "Get the Most From Your Webinars With These 13 Repurposing Ideas" on Content Marketing Institute: Webinars are a great way to connect with interested people and let them know what you're about. And after, you can take parts of … [Read more...] about Marketing and Social Media for Writers
Websites and Email Newsletters
I started as a writer, but along the way picked up a lot of other skills. I've always been fascinated by code and building things, and have managed to learn enough to build my own websites. They're nothing fancy, but they get the job done (and these days, they're all on WordPress, which has lots of features and an excellent community online full of people willing to help answer … [Read more...] about Websites and Email Newsletters
April Fools and Creating Content
Last year, Content Marketing Institute had an interesting post, "Is April Fools’ Day Worth the Risk for Brands?" It's something interesting to consider. The main points were if you're going to do it, it must be well thought out, and the humor should integrate with your brand. You should also immediately reveal it's a joke, and don't let the content interfere with your product … [Read more...] about April Fools and Creating Content
Guest Post: How the Metaverse Could Bring New Life to Transmedia Storytelling
By April Miller The metaverse is a strange, new concept that will manifest in the years to come. Founded by the company Meta, started by Mark Zuckerberg, it’s a new way of socializing and living through the virtual world. While many people have concerns and others are intrigued, there's one undeniable fact: storytelling will change due to the metaverse. What Is the … [Read more...] about Guest Post: How the Metaverse Could Bring New Life to Transmedia Storytelling
An Interview with Gary Lee Miller, Author of Finding Grace
Grace Lee calls her granddaughter, Judith, with a dying wish…for Judith to travel from Los Angeles to Nashville to come visit her. But there’s a catch. Judith must make the journey by bus. The award-winning novel Finding Grace shares Judith Lee’s transformative, cross-country journey, revealing what truly matters. Each day of Judith’s journey becomes a story on its own, as the … [Read more...] about An Interview with Gary Lee Miller, Author of Finding Grace
Communities: Why They’re Important and How to Build One
Communities are important, and they can be powerful. As an author, your community consists of your readers, your fans, people who support your work. In addition to selling more of your work, or having a successful launch, your community can be a great place to share ideas, engage and connect with fans, and give people with shared interests a space to belong. You can build … [Read more...] about Communities: Why They’re Important and How to Build One
Resources and Places to Connect
There are so many tools and resources out there, for content creators of all kinds. Here are a few that can help with marketing, repurposing content, creating games, publishing, and more. Simily: A place to publish fiction stories and earn money. Wordtracker: a way to find keywords and figure out keyword competition. Majestic: learn who's backlinking to your … [Read more...] about Resources and Places to Connect
Guest Post: Essential Marketing Tools for Writers in 2022
By Dee Survilla Starting a writing business is difficult enough without adding marketing to the mix. But, it is necessary for getting your books out there and making sure people know about what you wrote. Authors have to be creative and resourceful when it comes to marketing. With limited funds and manpower, they have to find ways to get their message out there without … [Read more...] about Guest Post: Essential Marketing Tools for Writers in 2022
Guest Post: How International Authors Can Promote Books Effectively in the U.S.
By Marissa DeCuir Authors based internationally have plenty of opportunities to tap into the U.S. book market. Thanks to a world connected by virtual technology, it’s never been easier to reach readers across the globe. If you’re currently living outside the U.S., check out our 12 tips for promoting your book to American readers. 1. Make sure your book is available for … [Read more...] about Guest Post: How International Authors Can Promote Books Effectively in the U.S.
Guest Post: Sources of Inspiration to Overcome Writer’s Block
By Katie Brenneman Writer’s block affects us all. It comes out of nowhere, and can completely scupper your plans to create productive creative writing. Even the late, great Joan Didion suffered from writer's block — she overcame it by putting her work in the freezer. But most of us won’t relish the idea of cramming our laptops between the frozen peas and ice … [Read more...] about Guest Post: Sources of Inspiration to Overcome Writer’s Block
