It’s been a while since I’ve done a round-up of Amazon-related resources. There’s a lot of interesting news and insights out there, so here goes:
Amazon Advertising
“How a KDP author helps other writers increase their book sales” on Amazon Advertising
Bryan Cohen runs the Amazon Ad Profit Challenge, where he teaches really effective tips for using Amazon Ads to sell your book. It’s game-changing, and I highly recommend joining next time the challenge opens up.
“How to Calculate Series Read-Through (And Why It’s Important to Know)” on Kindlepreneur
Good for knowing if your Amazon Ads are working.
KDP Royalties Estimator: a tool to help you estimate your royalties (which can help you figure out how much you want to spend on ads).
Amazon Marketing
“The Amazon Conundrum (AKA Why Some of My Books Are in Kindle Unlimited and Most Are Not)” on Lindsay Buroker
About launching new series, making them exclusive on Amazon in the beginning, and then going wide.
“How to Change Your Kindle Keywords and Why You Should” on Kindlepreneur
About how your keyword choices for your Kindle book can affect sales.
“How To Sell Your Book On Amazon [70 Book Marketing Tips]” on Kindlepreneur
Good list where you can pick and choose the best strategies for your book (I’d recommend focusing on the email list building).
“Amazon Popularity Effect: How Amazon Treats Book Discoverability” on Kindlepreneur
Insights on the “Amazon Popularity Effect,” which is “when a book has a rise in sales on Amazon through just about any means, Amazon responds by increasing the number of keywords that that book shows up for naturally, and its rankings for those keywords as well. Therefore, because of the increase in a book’s popularity, the book would show up more often in the Amazon store.” Plus tips on what you should do to help your book sales.
“Amazon International Markets Explained” on Kindlepreneur
If your book is doing well, “there are some steps you can take to improve your international sales — like changing categories, keywords, advertisements, translations or even working with international publishing companies.”
Amazon Rules and News
“Amazon’s Unwritten Print Pricing Rule” on ALLi
Amazon has an unwritten rule that your book’s list price must be no higher than the list price anywhere else, or else “Amazon may, at its discretion, either lower your list price forcibly, remove the book from sale, or disable your account entirely.”
“Amazon withholds its ebooks from libraries because it prefers you pay it instead” on The Verge
“Amazon is withholding ebook and audiobook versions of works it publishes through its in-house publishing arms from US libraries.”
“Kindle Vella: Description, Features, and Tips for Authors” on Kindlepreneur
About the new platform for mobile serial storytelling, which is a new way for authors to reach readers and get feedback on their stories.
Have you tried any new techniques or experimented with Amazon / Kindle lately? Please share in the comments!
