Having a community is so important. Build up your community, and they’ll build you up in return.
By build, I mean nurture, and make your community feel special.
I first learned the impact you can have when I worked with the Street team on Shotgun Software, now ShotGrid (SG), production management software for film, TV, and game studios. Everyone on the Street team was amazing—always going the extra mile to help our customers, and coming up with ways to highlight the work they did.
The result? Our customers felt connected to SG, and often convinced so many people in their companies to use SG that it became an essential part of their workflow.
You can also periodically offer something extra to remind your community how special they are to you.
In January, we celebrated 8 years of producing the I Know Dino podcast (time flies!)
As part of the celebrations, we created a special, limited edition Styracosaurus patch to give to our Patreon community who were part of our Triceratops tier and up.
The response was incredible! We had 18 people join our Patreon in just one month and saw a 16% increase in monthly pledges—a lot of our existing community members also upgraded to our Triceratops tier and above.
Plus we got to hear from our listeners, our community, about how excited they were to get our patch.
When we shipped our gift, we added a little something extra to go with it, because, well ya know. We got some great feedback that yes, yes they did like it!
How do you connect to your community? Share in the comments!