When it comes to people learning about you and your work, content (marketing) is king. And when it comes to content marketing, blog posts and SEO are a great way for readers to find your writing. CMI outlines 7 steps to building a long-term content model, which includes finding that sweet spot intersection between audience interest and your knowledge base, writing about a … [Read more...] about Blog Posts and SEO
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Earning Money From Blog Posts and Social Media
As a writer, it's always helpful to be on the lookout for ways to earn money. One of the ways is, of course, to get paid for writing articles. The Writing Cooperative shared 10 publications you can write for and earn money. But there are other ways. Kristen Walters wrote about how she made over $10,000 from one of her blog posts. Like anything content-related, the key is … [Read more...] about Earning Money From Blog Posts and Social Media
176 Resources and Tools to Market and Launch Your Book
Trying to figure out a book marketing plan but don't know where to start? Don't worry, I've got you covered with 176 resources ranging in advertising tips, to places to book blog tours, to content marketing, and more. A few of these resources were published in 2019, when the world was different, so you may need to adapt accordingly. Advertising Kindlepreneur course … [Read more...] about 176 Resources and Tools to Market and Launch Your Book
Guest Post: Devising a Guest Blogging Strategy—The Do’s and Don’ts
By Dave Brown Guest blogging is one of the most effective ways to divert traffic to your online business. Not only does it bring traffic from a wider range of audiences, it also imbues your site with authority. That’s something Google loves. Not only will that help you rank better, but also help get repeated traffic and gain customer loyalty. However, you need to have a … [Read more...] about Guest Post: Devising a Guest Blogging Strategy—The Do’s and Don’ts
Tips and Tricks for Setting Up Your Blog
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Blogging is a lot of work, but it can be very rewarding. Are you thinking of starting a blog this year? Here are some helpful resources to get you going: Getting Subscribers "The Benefits of Focusing on Your Mailing List" on Elle & Co "17 Fresh Reader Magnet Ideas For Fiction Authors" on Smart Self Publishing Biz "20k subscribers: Here's how I doubled my email … [Read more...] about Tips and Tricks for Setting Up Your Blog
Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
Editor's Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a new audience for a product, such as an online course. So once you've built your quiz, how do you go about finding your audience? The first step is to use SEO to your advantage. For your quiz page, figure out the keyword or phrase … [Read more...] about Marketing Funnel Part 3: Driving Traffic to Your Content With SEO
Starting and Growing Your Blog
When it comes to blogging, there's a lot to know. Here are some resources to help you, whether you're starting out or looking to grow your blog. Blog Posts "12 Steps to a Great Blog Post" on Australian Christian Writers "13 Blog Post Blunders You Should Avoid (And What to Do Instead)" on Your Writer Platform "9 Grammatical Errors (and How to Avoid Them)" on Self … [Read more...] about Starting and Growing Your Blog
Marketing Funnel Part 1: Going to Market With an Online Course or Book
For authors and content creators, marketing may seem like a foreign thing. Something that should be done, that could help. I used to feel the same way, then a few years ago, my job shifted to a marketing role, and I learned there are so many interesting ways to do marketing, and that, if done right, marketing (and a marketing funnel) can make a huge difference in whether or not … [Read more...] about Marketing Funnel Part 1: Going to Market With an Online Course or Book
Guest Post: 5 Fail-safe Strategies for Selling More Books
By Dave Chesson Selling books can be hard. Sure, marketplaces like Amazon have made it easier than ever to list your books for sale, but grabbing readers’ attention is more difficult than ever. In this article, we’ll look at five strategies you can use to sell more books. Strategy 1: Select the Right Keywords When you publish a book on Amazon, you get the opportunity to … [Read more...] about Guest Post: 5 Fail-safe Strategies for Selling More Books
Guest Post: Blogging Trends for Authors and Writers
By Stacy Walden Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. With over 3.5 billion searches on Google every day, it’s estimated that 77% of internet users read and interact with blogs. This is a good sign for writers as creating blog content can be inexpensive and provide you with more visibility and … [Read more...] about Guest Post: Blogging Trends for Authors and Writers
Book Promotion and Reaching Readers
There's a lot of strategy that goes into book marketing. Whether you have one book or many, it's helpful to lay your foundation and put a few processes in place, so you can keep building your readership and have an impact. Jane Friedman has a great article about marketing foundations, covering the three basics: have a website, choose which social media to use, and establish … [Read more...] about Book Promotion and Reaching Readers
Guest Post: How to Establish Yourself as a Freelance Writer
By Jori Hamilton So you’re considering the possibility of becoming a freelance writer, but you’re not really sure what steps you need to take to make it all happen. Sound about right? Becoming a successful freelance writer is a bit of a whirlwind; nobody seems to fall cleanly into the career path. Instead, those who ultimately become successful will almost always tell you … [Read more...] about Guest Post: How to Establish Yourself as a Freelance Writer
79 Resources for Planning, Launching, and Marketing Your Book
You've written your book. Hooray! Now it's time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help. Planning Your Marketing "Your Book Marketing Plan Won't Work" on David Gaughran "Scan the Market Before Marketing Your Book" on Self Publishing Advice "How Focused Goals Will Sell More Books" on AME "Why Your Book … [Read more...] about 79 Resources for Planning, Launching, and Marketing Your Book
Creative Physical Books
This blog is about digital publishing, but there is something to be said about the creativity around physical books and related products. Here are a few projects with creative physical elements. Four Secret Novels An inspiring story of how when you build an engaged community, you can create some fun, interesting content for them. Author Brandon Sanderson took two years to … [Read more...] about Creative Physical Books
Writing Content People Want to Read
Let's talk about writing, and how to write content (whether it be books, articles, or even marketing copy) that people will want to read. Start with your goals. Kindlepreneur has a great guide on goal setting. The gist is to figure out your big project goal, and then break it down into smaller, more manageable steps. Then create a system so you're accountable for achieving … [Read more...] about Writing Content People Want to Read
