Digital Pubbing

Exploring the ins and outs of the publishing industry

You are here: Home / Information / 79 Resources for Planning, Launching, and Marketing Your Book

79 Resources for Planning, Launching, and Marketing Your Book

by

You’ve written your book. Hooray! Now it’s time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help.

Planning Your Marketing

  1. “Your Book Marketing Plan Won’t Work” on David Gaughran
  2. “Scan the Market Before Marketing Your Book” on Self Publishing Advice
  3. “How Focused Goals Will Sell More Books” on AME
  4. “Why Your Book Marketing Plan Should Include a Newsletter” on AME
  5. “9 Ways (and 2 Rewards) of Marketing Your Own Book” on Jane Friedman
  6. “When is the best time of year to release a book?” on Self-Publishing Review
  7. “Reader Targeting Influences Everything” on David Gaughran
  8. “What’s Your Author Persona? How to Be Yourself Online—Only Better” on Anne R. Allen
  9. “We Don’t Sell Saddles Here” on Medium
  10. “How to start an online business” on Amy Lynn Andrews
  11. “Getting to grips with user stories” on GatherContent

Writing Promotional Content

  1. “How To Write A Great Promotional Copy” on Xlibris
  2. “189 How to Craft a Compelling Elevator Pitch for Your Book” on Novel Marketing
  3. “Book Marketing: 3 Ways to Use Language to Sell More Books” on The Creative Penn
  4. “Making Your Book’s Description POP on Amazon” on Indies Unlimited
  5. “Start with Your Accordion Mostly Closed” on The Book Designer
  6. “Tips for Authors: Why your first words matter most. Lessons from Journalism, the Pulpit, the Moth and TED” on Front Edge Publishing
  7. “How to write good jacket copy” on Nathan Bransford

Speaking About Your Book

  1. “How to Find Interviews as a Podcast Guest, Talk Show, or Radio Interview Guest Expert – Free!” on Radio Guest List
  2. “How to be a Better Podcast Guest” on The Digital Reader
  3. “How to Organise a Book Signing Event” on ALLi
  4. “How to Plan a Book Reading That Delights Your Audience” on Jane Friedman
  5. “How To Start A Speaking And Consulting Business” on Forbes

Launching and Marketing Your Book

  1. “Are You Ready for Book Marketing? Take This Quiz” on Social Media Just for Writers
  2. “The Indie Writer Book Launch Guide” on Indie Reader
  3. Book blogger listing on Lounge Marketing
  4. “Why Do an Indie Author Blog Tour” on ALLi
  5. “Pop-Up Shops 101: Everything You Need to Know to Try Temporary Retail” on Shopify
  6. “Getting the right cover for your book” on Nonfiction Author Association
  7. “Public Libraries: How Authors Can Increase Both Discoverability and Earnings” on Jane Friedman

Marketing With Content

  1. “Guest Post: Why Snail Mail is Still Effective in the Age of the Internet” on The Digital Reader
  2. “Calendars might be the next great online publishing tool” on Poynter
  3. “7 Triggers That Make People Want to Share Your Content” on Content Marketing Institute
  4. “Use Expert Sources To Generate Local Book Publicity” on The Book Designer
  5. “Can You Sell Your Books in Bite (Byte) Size Chunks?” on The Book Designer
  6. “How to Get People to Actually Read Your Company Blog” on Inc
  7. “72 Free Image Sources for Authors” on The Book Designer
  8. “How I Went From 350 to 10,000 Reads on Wattpad in a Month” on Medium
  9. “7 Tools to Optimize Your Old Content for New Conversions” on Content Marketing Institute
  10. “Level up your content operations with structured content templates” on GatherContent
  11. “10 ways to boost sales on your website” on Nonfiction Authors Association
  12. “The Death of Google Search Traffic and What It Means for Marketers” on Social Media Examiner
  13. “5 Tips for Popular Posts on Your Author Blog” on The Book Designer

Marketing With Emails

  1. “How to Set Up Automated Emails for Reader Magnets” on Self Publishing Advice
  2. “14 Content Ideas for Author Newsletters” on The Book Designer
  3. “The best time to send your email” on MailerLite

Marketing With Ads

  1. “How to buy your way to a larger author platform and bigger book sales” on Nonfiction Authors Association
  2. “How to Test Your BookBub Ads for Better Results” on BookBub
  3. “How to Create a Successful Native Advertising Campaign for Your Content” on Content Marketing Institute

Marketing With Social Media

  1. “Hashtags for Writers” on Kindlepreneur
  2. “How I Helped This Author Grow Her Platform From Scratch” on We Grow Media
  3. “How to add alt text to Instagram posts” on Jenns Trends
  4. “5 Ways of Reaching New Readers Using Social Media” on Book Works
  5. “7 Social Media Metrics That Should Really Matter to Your Brand” on Content Marketing Institute
  6. “Facebook is trying to entice creators with more monetization options” on The Verge
  7. “Our Commitment to Lead the Fight Against Online Bullying” on Instagram

Marketing News and Updates

  1. “Marketing Leader Seeks to Bridge the Generational Divide” on Forbes
  2. “How To Sell Books In 2019” on David Gaughran
  3. “What clicks with fiction readers? Wattpad helps authors find out” on The Globe and Mail
  4. “Create multiple sources of revenue” on Nonfiction Authors Association

Tools

  1. BookXtra
  2. Authorright
  3. Authograph
  4. BookBub
  5. Rafflecopter
  6. Bookrageous Podcast
  7. BookShout
  8. Stencil
  9. “Tools for Tracking Book Sales” on BiblioCrunch
  10. Lounge Marketing
  11. Backlinko Keyword Tool
  12. Amazon First Reads
  13. Amazon Blurb Previewer
  14. “GIF-ing you a way to say LOL, haha or jajaja from Google Images” on Google
  15. Microinfluencers versus Celebrities
  16. Check My Links

Cool Projects

  1. Art from Books
  2. “Watch an Author Write a Novel Live on Google Docs” on Gizmodo
  3. “Welcome to ‘Deep Bookstagram,’ where dark, book-based comedy thrives” on Mashable

This post was originally published January 2020.

%d bloggers like this: