You’ve written your book. Hooray! Now it’s time to create a plan and market it. A lot goes in to marketing, so here are 79 resources that can help.
Contents
Planning Your Marketing
- “Your Book Marketing Plan Won’t Work” on David Gaughran
- “Scan the Market Before Marketing Your Book” on Self Publishing Advice
- “How Focused Goals Will Sell More Books” on AME
- “Why Your Book Marketing Plan Should Include a Newsletter” on AME
- “9 Ways (and 2 Rewards) of Marketing Your Own Book” on Jane Friedman
- “When is the best time of year to release a book?” on Self-Publishing Review
- “Reader Targeting Influences Everything” on David Gaughran
- “What’s Your Author Persona? How to Be Yourself Online—Only Better” on Anne R. Allen
- “We Don’t Sell Saddles Here” on Medium
- “How to start an online business” on Amy Lynn Andrews
- “Getting to grips with user stories” on GatherContent
Writing Promotional Content
- “How To Write A Great Promotional Copy” on Xlibris
- “189 How to Craft a Compelling Elevator Pitch for Your Book” on Novel Marketing
- “Book Marketing: 3 Ways to Use Language to Sell More Books” on The Creative Penn
- “Making Your Book’s Description POP on Amazon” on Indies Unlimited
- “Start with Your Accordion Mostly Closed” on The Book Designer
- “Tips for Authors: Why your first words matter most. Lessons from Journalism, the Pulpit, the Moth and TED” on Front Edge Publishing
- “How to write good jacket copy” on Nathan Bransford
Speaking About Your Book
- “How to Find Interviews as a Podcast Guest, Talk Show, or Radio Interview Guest Expert – Free!” on Radio Guest List
- “How to be a Better Podcast Guest” on The Digital Reader
- “How to Organise a Book Signing Event” on ALLi
- “How to Plan a Book Reading That Delights Your Audience” on Jane Friedman
- “How To Start A Speaking And Consulting Business” on Forbes
Launching and Marketing Your Book
- “Are You Ready for Book Marketing? Take This Quiz” on Social Media Just for Writers
- “The Indie Writer Book Launch Guide” on Indie Reader
- Book blogger listing on Lounge Marketing
- “Why Do an Indie Author Blog Tour” on ALLi
- “Pop-Up Shops 101: Everything You Need to Know to Try Temporary Retail” on Shopify
- “Getting the right cover for your book” on Nonfiction Author Association
- “Public Libraries: How Authors Can Increase Both Discoverability and Earnings” on Jane Friedman
Marketing With Content
- “Guest Post: Why Snail Mail is Still Effective in the Age of the Internet” on The Digital Reader
- “Calendars might be the next great online publishing tool” on Poynter
- “7 Triggers That Make People Want to Share Your Content” on Content Marketing Institute
- “Use Expert Sources To Generate Local Book Publicity” on The Book Designer
- “Can You Sell Your Books in Bite (Byte) Size Chunks?” on The Book Designer
- “How to Get People to Actually Read Your Company Blog” on Inc
- “72 Free Image Sources for Authors” on The Book Designer
- “How I Went From 350 to 10,000 Reads on Wattpad in a Month” on Medium
- “7 Tools to Optimize Your Old Content for New Conversions” on Content Marketing Institute
- “Level up your content operations with structured content templates” on GatherContent
- “10 ways to boost sales on your website” on Nonfiction Authors Association
- “The Death of Google Search Traffic and What It Means for Marketers” on Social Media Examiner
- “5 Tips for Popular Posts on Your Author Blog” on The Book Designer
Marketing With Emails
- “How to Set Up Automated Emails for Reader Magnets” on Self Publishing Advice
- “14 Content Ideas for Author Newsletters” on The Book Designer
- “The best time to send your email” on MailerLite
Marketing With Ads
- “How to buy your way to a larger author platform and bigger book sales” on Nonfiction Authors Association
- “How to Test Your BookBub Ads for Better Results” on BookBub
- “How to Create a Successful Native Advertising Campaign for Your Content” on Content Marketing Institute
Marketing With Social Media
- “Hashtags for Writers” on Kindlepreneur
- “How I Helped This Author Grow Her Platform From Scratch” on We Grow Media
- “How to add alt text to Instagram posts” on Jenns Trends
- “5 Ways of Reaching New Readers Using Social Media” on Book Works
- “7 Social Media Metrics That Should Really Matter to Your Brand” on Content Marketing Institute
- “Facebook is trying to entice creators with more monetization options” on The Verge
- “Our Commitment to Lead the Fight Against Online Bullying” on Instagram
Marketing News and Updates
- “Marketing Leader Seeks to Bridge the Generational Divide” on Forbes
- “How To Sell Books In 2019” on David Gaughran
- “What clicks with fiction readers? Wattpad helps authors find out” on The Globe and Mail
- “Create multiple sources of revenue” on Nonfiction Authors Association
Tools
- BookXtra
- Authorright
- Authograph
- BookBub
- Rafflecopter
- Bookrageous Podcast
- BookShout
- Stencil
- “Tools for Tracking Book Sales” on BiblioCrunch
- Lounge Marketing
- Backlinko Keyword Tool
- Amazon First Reads
- Amazon Blurb Previewer
- “GIF-ing you a way to say LOL, haha or jajaja from Google Images” on Google
- Microinfluencers versus Celebrities
- Check My Links
Cool Projects
- Art from Books
- “Watch an Author Write a Novel Live on Google Docs” on Gizmodo
- “Welcome to ‘Deep Bookstagram,’ where dark, book-based comedy thrives” on Mashable
This post was originally published January 2020.