76 Tips and Tools for Promoting Your Book

I love a good list, and I’ve been collecting links again. This time, it’s a collection of resources that can help you promote your book.

Promotion Tools

1. “19 Favorite Tools for Content Promotion in 2017” on Content Marketing Institute
2. “Book Marketing & PR Toolkit” on Book Marketing Buzz Blog
3. “Author Marketing Checklist” on Author Marketing Club
4. “The Ridiculously Fast Way to Submit Your Free eBook to Promotion Sites” on Book Marketing Tools
5. “Smashwords develops self-interview tool” on The Bookseller
6. “Smashwords Authors & Publishers – Tell us about your upcoming BookBub promotions!” on Smashwords
7. “Smashwords Launches Series Discovery Tool” on Digital Book World
8. “Authorbuddies.com Offers Book Marketing Assistance Abroad” on Publishing Perspectives
9. “BookTube: the Network By and For Book Lovers” on BookWorks
10. Bostick Communications
11. Insurgent Publishing
12. “2 startup founders quietly created the new ‘Oprah’s Book Club’ for millennials — and the publishing industry is obsessed” on Business Insider
13. “FameBit Review” on YouTube

Promotion/Deal Sites

14. “Best Book Promotion Sites 2017” on Paid Author
15. Deal News
16. Books 2 Read
17. Many Books
18. Book Sends
19. “Promote your book on 30 sites in 15 minutes” on Ben Zackheim
20. Xberts
21. Oz Bargain
22. Ereader News Today
23. Free Kindle Books
24. Instafreebie
25. Novellic
26. Retail Me Not
27. IndieWrites

Promotion Strategies

28. “Book Promotion: How to use price promotion to promote your book” on Written Word Media
29. “Experimenting to Build the Right Ebook Pricing Strategy” on Digital Book World
30. “How to Optimize Your Amazon Author Central Pages (Don’t Forget the International Pages)” on Jane Friedman
31. “New to Book Publicity? Go Local First” on The Book Designer
32. “Orchestrating a “Craig’s List” Free eBook Event” on Indies Unlimited
33. “Organic IS Better (for book marketing)” on Chris McMullen
34. “Personalize Your Foreword With Anecdotes To Make It More Powerful” on Kunzon Publishing
35. “Public Speaking for Sissy Authors, by Ann Lee Miller” on Random Writing Rants
36. “Publishing for kids: how to reach book buyers online” on Book Machine
37. “What does branded look like?” on Seth Godin
38. “Starter thoughts for publishers to develop new author marketing policies” on The Shatzkin Files
39. “Creating Effective Book Descriptions for Amazon” on Selling Books
40. “Make Your Own Indie Author Fair” on The Library Cat
41. “Is Your Book Endorsed?” on Marketing Christian Books
42. “Malcolm Gladwell Hands Out Book Blurbs Like Santa Does Presents” on New York Times
43. “Donald Trump is Collecting Blurbs” on Electric Literature
44. “Your Book Launch: Marketing Methods and Ideas Used by Outstanding Authors – A Study” on The eBook Author’s Corner
45. “Compelling Back Cover Copy: Not Too Little and Not Too Much” on Ingram Spark
46. “Using Libraries To Boost Your Indie Publishing Business” on The Creative Penn
47. “Will it Fly?” on Smart Passive Income
48. “Media Pitching 102: The Art of the Perfect Pitch” on Author Marketing Experts
49. “Why Discounting Box Sets Can Dramatically Increase Sales” on BookBub
50. “The Good Enough Launch” on Stacking the Bricks

Tips and Tricks

51. “How to build community around your business before you’re ready” on Kyla Roma
52. “17 Tips for Authors“
53. “Here’s How They Did It… No. 2 – How instructors earn $200, $500, $1,000/month through self-promotion” on Udemy Blog
54. “[Case Study] 15x Your Sales by Optimizing for Student Success” on Teachable Blog
55. “7 Facebook Group Hosts Share Their Secrets” on Caitlin Bacher
56. “Online festivals widen writers’ web of readers” on The Bookseller
57. “Promoting a Sequel in a Book’s Back Matter (With Examples!)” on Bookbub
58. “Researching Reader Intent to Fine-Tune Book SEO” on Digital Book World
59. “Taglines that’ll hook your readers” on The Seekers
60. “Simple Tips on Finding and Working with a Book Publicist” on Tweetspeak
61. “How to Write a Book Description That Sells More Books, with Bryan Cohen” on Self Publishing Formula
62. “The Indie Authors Guide to Organizing Author Events” on Publisher’s Weekly
63. “Kindle Book Promotion: Tips To Promote Your Book Right Now” on Udemy
64. “Your eBook Deal How-To Guide!” on Author Marketing Experts
65. “Becoming A Bestseller” on Bookhub
66. “7 Useful Insights for Savvy Book Marketers from Digital Book World 2017” on Goodreads
67. “How to PR Like a Pro: A Guide to Getting Media Attention” on Shopify
68. “How to Plan a Pre-order Deadline” on Indies Unlimited
69. “How to Promote Your Book Like a Pro!” on Triumph of the Spirit
70. “How to Rock an Author Festival with a Self-Published Book” on Belinda Kroll
71. “Using Amazon KDP Ads to Sell Your Ebook on Amazon” on Jane Friedman
72. “CreateSpace Discount Codes—Suddenly Better” on Chris McMullen
73. “How to Pitch the Media (Without Even Sending Your Book)” on Jane Friedman
74. “You Can Learn How to Make a Presentation Like a Great TED Talk” on Inc
75. “Top Tips from KDP Authors” on Writers Unplugged
76. “How to Run a Successful Blog Tour for Novelists” on Udemy