128 Resources on the Who’s, What’s, Where’s, When’s, Why’s, and How’s of Book Marketing and Other Publishing Tidbits

All right folks, time for another epic list! I noticed I’d accumulated a lot of WWWWWH links, and thought it’d fun to put them all together here. They’re mostly about book marketing, but some are about other aspects of publishing (and not always about books), and some are just for fun. Enjoy!

The Who

1. “Who is the Genius Behind Merriam-Webster’s Social Media?” on Literary Hub
2. “Who’s in Your Village? … Who Are You Going to Thank?” on The Book Shepard

The What

Social Media

3. “What Pinterest’s Hashtag Announcement Really Tells Us” on Social Media Today
4. “What’s More Important: Author Websites or Social Media?” on Jane Friedman
5. “What Pew Research Center Social Media Stats Mean for Authors” on Social Media Just for Writers
6. “What We Learned from Three Months of Facebook Live (and How You Can Get the Most Out of It)” on Meet Edgar
7. “What Your Follower/Following Ratio Say About Your Instagram Account” on WorkMacro (and a followup: “Instagram Money Calculator”)

Other Marketing

8. “What to Consider When It’s Time for New Marketing Technology” on Content Marketing Institute
9. “What to Put in Your Author Newsletter” on Career Authors
10. “What Authors Need to Know About Crowdfunding Their Book: A Case Study by the Numbers” on Jane Friedman
11. “I published a book, now what?” on Rinelle Gray
12. “What I’m Doing Instead to Launch My Book” on Jane Friedman

Self Publishing and Miscellaneous

13. “What Should Indie Authors Do with their Back Catalogue of Early Self-published Books?” on ALLi
14. “What People Are Asking (FTC Endorsement Guidelines)” on Federal Trade Commission
15. “(What is a Bestseller?) Does Anyone Know What a Bestseller Is?” on Publisher’s Weekly
16. “Self Publishing: What Works?” on Your First 10,000 Readers
17. “What Happens to Your Memories When You Write a Memoir” on The Cut

The Where

18. “Author Marketing Challenge: Online vs Real World (part 1)” on How to Make, Market and Sell Ebooks
19. “”Shark Tank” meets book publishing” on MIT News

The When

20. “When a Stock Photo Becomes the Hottest Meme of the Year” on Media Shower
21. “When to write a press release” on Build Book Buzz
22. “When authors’ prejudices ruin their books” on The Guardian
23. “9 Types of Pitches to Use When Promoting Your Book” on The Book Designer
24. “Using Multiple Points of View: When and How Is It Most Effective?” on Jane Friedman
25. “5 Things To Remember When You’re Feeling Like A Failure” on The Bustle

The Why

Content Marketing

26. “Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience” on Content Marketing Institute
27. “Why Your Content Marketing Team Needs a Developer” on Content Marketing Institute
28. “Why Aon Shares Content Scorecard is a Must” on Content Marketing Institute
29. “Why Email Newsletters Continue to Succeed for Newspapers” on Editor & Publisher

Other Marketing

30. “Why You Need an Author Tagline” on Elizabeth Spann Craig
31. “Why Indie Authors Need Marketing Skills” on ALLi
32. “Why publishers might reject your next book, even if it’s a good one” on Scroll.in
33. “Why Our Blog Views Just Jumped by 35%” on Meet Edgar
34. “What’s the Best Timing for Self-publishing a Series?” on ALLi
35. “Why Bother with Local Bookshops? Suzy Howlett’s Success Story” on ALLi

Writing

36. “Why Writing In a Series Will Make You More Money As A Writer” on The Creative Penn
37. “Good Endings: What Should Yours Include?” on Writers Helping Writers
38. “So, You’ve Written a Children’s Book…Now What?” on Chronicle Books

Miscellaneous

39. “Why we are introducing Paid Listens for podcasters on RadioPublic” on Radio Public
40. “Why the PDF Is Secretly the World’s Most Important File Format” on Motherboard
41. “Why Authors Should Be Speaking on Their Books … Their Expertise” on The Book Designer
42. “The Research Phase, What to Do, and What I’ve Learned So Far” on Writer Mom
43. “Why the New York Times Is Making a Podcast About ISIS” on Vulture

The How

Social Media

44. “How 3 Serious Brands Engage Humanly on Social Media” on Content Marketing Institute
45. “How to Promote a Young Adult Novel on Social Media” on BookBaby Blog
46. “How to Delete Your Twitter Timeline (and Why You Should)” on The Digital Reader
47. “How to Get More Views on YouTube in 2018 (FAST)” on YouTube
48. “How To Produce a Killer Book Promo Video” on Writer’s Digest
49. “How to Use Instagram Stories Highlights to Wow Your Customers” on Later

Content Marketing / Emails

50. “How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content” on Content Marketing Institute
51. “How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction” on Content Marketing Institute
52. “How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction” on Content Marketing Institute
53. “How to Use How-To Content to Create and Retain Loyal Customers” on Content Marketing Institute
54. “How Tom’s of Maine Found Success in Micro-Influencer Marketing” on Content Marketing Institute
55. “How to Audit Your Content: 5 Essential Steps” on Content Marketing Institute
56. “How to Curate Content Like A Pro: 8 Lessons” on Content Marketing Institute
57. “How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future” on Content Marketing Institute
58. “How to Train a Journalist in Content Marketing” on Content Marketing Institute
59. “How to Grow Your Audience From Zero to Millions in Less Than 5 Years” on Content Marketing Institute
60. “How the Best Newsletters Get – and Keep – Readers’ Attention” on Content Marketing Institute
61. “How to Use Documentary Filmmaking Techniques to Craft Memorable Content” on Content Marketing Institute
62. “Our Email Open Rates Were Busted – Here’s How We Gave Them a Huge Boost” on Meet Edgar
63. “How to Get More Traffic from Every Post by Republishing on Medium” on SmartBlogger
64. “How to Go Viral” on Brittany Berger

Other Types of Marketing

65. “How to Write an Elevator Pitch for Your Novel” on Electric Lit
66. “How This Indie Author Landed a Barnes & Noble Book Signing” on The Write Life
67. “How to Find Unique Speaking Opportunities to Promote Your Novel” on Writer Unboxed
68. “How to Market Your Business On a Serious Budget” on Meet Edgar
69. “How to Do a Competitive Content Marketing Analysis” on Content Marketing Institute
70. “How to create a book publicity tip sheet” on Build Book Buzz
71. “How to market your book and build your author platform using a chatbot” on The Parlour
72. “How to Reach Young Readers through Book Festivals” on ALLi
73. “How to Use Freelance Journalists in a Book Publicity Campaign” on The Book Designer
74. “How to Get a BookBub Deal to Boost Sales” on BookWorks
75. “How to Give Away an eBook From an Author Website” on The Digital Reader
76. “How to Unite Brand Storytelling and Marketing Tech” on Content Marketing Institute
77. “How to Start a Genre Festival – Case Study of “Crime at the Castle”” on ALLi
78. “How to Locate Speaking Engagements–Free and Paid” on Nonfiction Author Association
79. “How to Autograph Books” on The Book Shepard
80. “How to Get More Traffic From Search Engines” on Content Marketing Institute
81. “How to Locate and Pitch Internet Media Sources” on Nonfiction Authors Association

Selling / Business

82. “How I Started Making a Full-Time Income from Passive Income in 10 Steps” on WonderLass
83. “How I Sold 1,000 Books Over the Holidays” on Deborah Jay
84. “How to Sell Books: The Ultimate Guide to Author Joint Promotions” on Your First 10,000 Readers
85. “How to Sell More Books: In Person and At Events” on Your First 10,000 Readers
86. “How to Analyze Your Competition and Create Your Own Authors Success” Kindlepreneur
87. “How Traditionally Published Authors Can Repackage and Self-Publish Their Backlist” on Jane Friedman
88. “How to Build a Readership & Sales – Before Publishing Your First Book” on Your First 10,000 Readers
89. “How to Stand Out in Your Niche And Remain Authentic” on Think Creative Collective
90. “How to Outsource When You’re a Control Freak” on Small Talk Social
91. “How to Convert Potential Readers into Buyers” on Your Writer Platform
92. “How to care for your mental and emotional health as a content creator” on Patreon
93. “How to Manage a Media Arm Within Your Company” on Content Marketing Institute
94. “How to Sell a Series on Amazon” on ALLi
95. “How to Market and Sell Children’s Books” on Your First 10,000 Readers
96. “How to build community around your business before you’re ready” on Kyla Roma
97. “How to Double Your Business In 30 Days” on Side Hustle Nation

Writing / Editing

98. “How Do You Know What Book to Write First?” on Digital Well Publisher
99. “How to add value to a fiction book so you can sell more” on Author Zoo
100. “How to Find the Most Popular Parts of Your Book” on Book Launch
101. “How to Write and Market a Series” on Your First 10,000 Readers
102. “How Long Did it Take to Write the World’s Most Famous Books?” on Printerinks
103. “How (and Why) to Write Realistic Aliens and Magic” on Electric Lit
104. “How plot grips us, from Dickens to Line of Duty” on The Guardian
105. “How to Turn a Great Short Story Into a Great TV Show” on Literary Hub
106. “How Watching TV And Movies The Right Way Can Revolutionize Your Writing” on The Creative Penn
107. Related: “8 Shows That Will Make You a Better Novelist” on Reedsy
108. “How to Write a Likeable Protagonist” on Helping Writers Become Authors
109. “How to Write a Compelling Protagonist” on Reedsy
110. “How to Spend 5 Minutes a Day to Improve Storytelling” on Content Marketing Institute
111. “How to Choose a Book Idea: Using the Hedgehog Concept” on The Creative Penn
112. “How To Create Content People Care About by @K8Tilton” on Bad Redhead Media
113. “How to Find the Right Developmental Editor for Your Book” on Writer UnBoxed
114. “How to Make Readers Deeply Connect to Your Characters” on Jane Friedman
115. “How to Keep Track of All Your Novel’s Details” on Writer UnBoxed
116. “How to Vary Your Sentence Structure (And Stop Boring Your Readers)” on The Write Life
117. “How Long Is Writing Supposed to Take?” on Electric Lit
118. “How to Collaborate Effectively with Other Indie Authors In Your Genre” on ALLi
119. “How to Write a Novel in 30 Days” on Your First 10,000 Readers

Publishing

120. “How to Get the Same Book Release Date When Using CreateSpace and IngramSpark” on Author Imprints
121. “How and Why to Use Both CreateSpace and Ingram Spark to Self-publish Print Books – and A Special Free Offer for ALLi Members” on ALLi
122. “Paperback Box Set: How, When & Why to Self-publish One” on ALLi

Miscellaneous / Other Forms of Publishing

123. “How to Digitize a 357-Year-Old Atlas That’s Nearly 6 Feet Tall” on Atlas Obscura
124. “How The New York Times gets people to spend 5 minutes per visit on its site” on DigiDay
125. “How Authors use Podcasts to grow their Brand” on ALLi
126. “How to Access Apple Podcasts Analytics” on Podcast 101
127. “How to Create eBooks from Wikipedia Articles” on How-To Geek
128. “How to draw” on The Guardian