Marketing is a key component of any indie author's business strategy. This year, I've been at least loosely following BookWork's month by month marketing plan. The early months are more about research and figuring out who to connect with, and then building on that throughout the year. Some other marketing ideas and practices to consider include: "Best Marketing … [Read more...] about Marketing Practices and Strategies for Indie Authors
When it comes to marketing, it pays to have a strategy. According to Content Marketing Institute, you should build systems, figure out goals, and streamline your processes. One way to do this is by building an author website. But before you do that, you'll want to determine your target audience. Your Writer Platform has a step by step guide on finding your audience, which … [Read more...] about Media Kits and Author Websites
You've heard it all before. Startups, new websites, and even big powerhouses are all developing technology to disrupt how we collaborate, publish, and read. Today I want to focus on all the new ways we can read and absorb content. Sure, there are e-books, and there are even enhanced e-books with videos, but I've compiled a list of sources that have created either new ways to … [Read more...] about New Ways to Read
Last night's NYU Media Talk was informative, and one of the most entertaining talks I've attended. The topic was on social content, and how social media affects publishing. It was moderated by New York Times Media Equation columnist David Carr, chief strategist and editor-at-large for WaPoLabs Rob Malda, editorial director for Flipboard Josh Quittner, and editor-in-chief of … [Read more...] about NYU Media Talk: Social Content, What’s Working? What’s Not? What’s Next?
NYU published its blog post about our recent trip to Penguin's Media Suite. I posted an example of what they do in "Penguin's Video Lab" and you can also see me in the last picture in NYU's post (I'm the one in blue). Read here. Enjoy! … [Read more...] about Penguin Media Suite: High-Tech and Trendy
My interactive media class was held at HarperCollins today. I don't have the best photo of the building, but we were told to wait outside until 6:30 p.m. so as not to overwhelm security, and it was freezing. Below freezing, in fact, it was snowing, and we were waiting in a wind tunnel, longingly looking in at the cozy looking HarperCollins lobby. Our guest speaker was … [Read more...] about Visit to HarperCollins
Today in my Interactive Media class, we had guest speaker Richard Nash. Nash, former publisher at Soft Skull, is now launching a start-up company, Cursor, which is a social approach to publishing. Anyway, he was a very interesting speaker, so I’d like to share some of his thoughtful quotes. “Of all the media, games and books have the most in common with one another … [Read more...] about The Future of Publishing, According to Richard Nash
That's basically how the mandatory The Case for Media Optimism panel was described to us NYU publishing kids. I was skeptical about how the panel last night would go. After all, for the past five years of so all I've heard is about the death of print, the death of journalism, the death of media, etc. But I was pleasantly surprised. The panel was moderated by David Carr, the … [Read more...] about Finally, an Optimistic Look at the Media