For my day job, I've been doing a lot of what's called content design. Content is everywhere, and that includes in software products, as technical documentation, in emails, on marketing websites, and more. For authors, it can be useful to think about content design, since it also involves SEO and search, measuring the effectiveness of content you put out there, and creating … [Read more...] about Designing Effective Content
By Marquis Matson After blogging sites started becoming popular in the late 90s, early into the 2000s, sites such as LinkedIn and MySpace quickly gained prominence. By 2005, social networking platforms like Facebook, Twitter, and YouTube had made their debut, creating entirely new ways through which people across the globe could communicate, share with each other, and do … [Read more...] about Guest Post: How to Create a Social Media Marketing Plan?
By Josh Wardini In an era heavily dominated by technology, it is not so surprising to find the publishing world gradually moving into online selling, whether it is print, ebook, or audio books. As an integral part of independent publishing, marketing is even more imperative in the digital era. Readers tend to do their research online, from new releases to the authors they … [Read more...] about Guest Post: How Indie Authors Can Establish a Strong Digital Presence
By Mariah T. When you’re an author, exposure is everything. You can get the competitive edge that you need with a few digital marketing tricks. As you get your book in front of more people, you can potentially increase your sales. Social Media The popularity of social media is increasing exponentially. It’s important that you utilize all of the different social media … [Read more...] about Guest Post: 5 Digital Marketing Tricks to Give Authors a Competitive Edge
Launching a book is an important step in the publishing process. Here are some resources that can help you prepare: "Why Bad Things Happen to Good Titles: A 27-point pre-launch checklist" on Book Business. Make sure your book is ready. Lulu Titlescorer. See how strong your book's title is. UKRifter's Random Book or Game Title Generator. To help you generate ideas for … [Read more...] about Tips and Tricks for Launching a Book
Marketing is a key component of any indie author's business strategy. This year, I've been at least loosely following BookWork's month by month marketing plan. The early months are more about research and figuring out who to connect with, and then building on that throughout the year. Some other marketing ideas and practices to consider include: "Best Marketing … [Read more...] about Marketing Practices and Strategies for Indie Authors
Content marketing can be very powerful. According to Content Marketing Institute (CMI): Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When it comes to the type of content to create, there … [Read more...] about Tips and Tricks for Content Marketing
Book promotion comes in all shapes and sizes. Here are a few things to keep in mind. Book Visuals and Pricing It starts with your book cover. The Book Designer talks about recent cover trends that may give you some ideas (what colors to use, how to use typography, types of images, and more). For print books especially, you'll also want to work on the spine and the back … [Read more...] about Ideas for Promoting Your Book
For those of us who are multi-taskers and like to do everything at 1.5-2x speed (I've even started watching TV shows on fast forward), the New York Times has some bad news: "Sorry, you can't speed read." But on the bright side, there are many tools and hacks out there to help you speed up your productivity. I'll get into the writing-specific ones first. Author Specific … [Read more...] about Useful Productivity Hacks and Tools
By Athar Majeed To expose your ebook to many readers as possible, here are some creative ideas to promote it. Just like its paper counterpart, an ebook requires effective promotion strategies to reach the readers. Frankly speaking, no matter how great and informative your book is, it would serve its purpose only if it gets into the hands of the readers. Effective marketing … [Read more...] about Guest Post: Ebook Promotion Tips, How to Attract and Engage Readers
There are many ways to tell stories, and to market your work. One way I've been toying around with recently is video. Here's an example of a video I made for my I Know Dino channel: In the future, I may add some audio narration. At the time, I was thinking people would only be interested in the visuals. Anyway, Content Marketing Institute shares a number of reasons … [Read more...] about Storytelling and Marketing with Videos
I've been doing a lot of research lately about building email lists and writing effective newsletters. Of course, one of the keys is to get people to opt in to your email list. There are a lot of examples and articles about how to entice people to opt in. The most simple way is to have a box on your site where people can sign up (like I do), but it's not necessarily the most … [Read more...] about Tips for Getting Opt Ins to Your Email List
After writing (and editing), marketing and promotion is a key step in book publishing. It helps to keep this in mind throughout the whole process. For example, The Book Designer recommends authors take into account a couple key questions: Who are you writing for? Where does your reader hang out? With this information, you can make sure you craft a pitch that … [Read more...] about Tips and Tricks for Promoting Your Book
By Sheena Mathieson Sheena Mathieson is a freelance writer who shares some helpful tips on using YouTube. Videos are used for various purposes – ranging from educational to entertaining. In fact, YouTube was made in order for people online to find videos quickly. Thanks to its search engine and social media system, their vision was made possible. YouTube also offers a new … [Read more...] about Guest Post: A Guide To Successful Youtube Video Marketing
By Mariah T. As an author, what is the best way to reach your target audience, your readers? How can you showcase your talents for publishers, literary agents, and the media? The best way to accomplish these things is by having an author website. Social media is necessary, and you should certainly have a presence on the main ones, such as Facebook, Twitter, Pinterest, and … [Read more...] about Guest Post: How Can I Develop the Perfect Author Website?