We all know every social media platform is different, and as indie authors you should have different approaches for each. Each platform is constantly updating and evolving. Here's the latest on some of them. Twitter Some people use Twitter to tweet novels, one line at a time. People also use Twitter to share news and stay in touch. People also build bots and in some cases, … [Read more...] about Keeping Up To Date With Social Media Platforms
It's the beginning of a new year, so it makes sense to revisit the world of social media and marketing. There's been a lot of updates. Some of them pertain more to personal use, and others can be handy for building your brand. Influencers and Content Trends It's good to stay on top of trends. CMO published an article about how people check email less, smart speakers are … [Read more...] about Social Media Updates and Trends
Social media platforms (and online platforms in general) are constantly changing. Here are a few new features and tips: Pinterest Pinterest now has a more ways of shopping via the platform. Pins now have pricing and stock information, and have links that go directly to the retailer's site. These Product Pins are also more discoverable on the home feed and other parts of the … [Read more...] about Social Media Tips and Tricks
Social media is a big part of indie author marketing strategies these days. But for those just starting out, it may seem daunting. When I first began using social media for platform building, I felt slightly overwhelmed. But now, after lots of practice and just incorporating social media into my daily routine, I've come to embrace it. And instead of seeing it like a chore, I … [Read more...] about Indie Author Marketing Guide: A Primer to Social Media
For indie authors, Facebook is one of the best ways to reach your audience. As of April 2016, Facebook has 1.65 billion monthly active users and 1.09 billion people logging in daily, according to Zephoria. With that in mind, it's probably safe to say that if you're reading this, you are at least familiar with Facebook. Types of Facebook Interactions Facebook has a few … [Read more...] about Indie Author Marketing Guide: Facebook
So many wonderful authors, publishers, and people just interested in the book industry have written numerous guides, case studies, and resources to help others interested in writing and publishing. Sometimes the best way to share resources is via lists, like my post 7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers. With that in mind, here are links … [Read more...] about By the Numbers: 189+ Tips and Tricks on How to Write, Edit, Market, and Sell Your Books
I'm a big fan of data. I love reading about all the ways people are gathering analytics on books, how data helps drive decisions, and being able to know how effective people are at reaching out to others. And that's why for the past month or two, I've really enjoyed getting to know Facebook and Twitter. I've known these platforms for a while—Facebook was only one year old … [Read more...] about Indie Author Marketing: Analyzing Facebook and Twitter
By Sheena Mathieson - Freelancer Facebook is such a big platform that has helped out so many indie authors. Here are some more tips on Facebook fan pages, from guest author Sheena Mathieson. Today, the world meets on a platform and that social platform is Facebook. Mark Zuckerberg’s child has brought us closer and knitted us into the same web of ties. In this web of … [Read more...] about Guest Post: Want to Step Up Your Facebook?
By Andy Thompson - Freelancer Facebook is one of the biggest social media platforms, and indie authors can use it to help build an audience and promote their books. Guest author Andy Thompson goes over the basics of Facebook pages, as well as strategies on how to implement them. For any successful business these days, the concept of social media marketing is undeniable. On … [Read more...] about Guest Post: What Everybody Ought To Know About Facebook Account Management
By Derek Cross - Cross Publishing Services The third annual Self-Publishing Conference covered a multitude of useful topics for aspiring and established authors alike. One topic in particular held resonance: using social media to promote books. On May 9, the third Self-Publishing Conference was held in UK’s Leicester University. Over 150 budding and published authors … [Read more...] about Guest Post: The UK Self Publishing Conference
Social media is a big part of book marketing, and it's interesting to see how many different tips people offer for all the social networks. Wishpond created an informative infographic that shows most customers (from social media) come from Facebook and LinkedIn. The Book Shepard recently posted a guide for the best and worst times to post on social media networks. There's … [Read more...] about Promoting Books With Social Media
I love how in the past year or two, more and more book related startups have popped up. Last week I had the pleasure of speaking with the co-founder of Parakweet, Ramesh Haridas. Parakweet is a company that extracts valuable information from different social media streams and makes that data accessible and understandable. One way to do this is through BookVibe, a site that … [Read more...] about BookVibe: A Natural Recommendation System
Digital Book World hosted an interesting webcast today, called Finding Books Without Borders: Discoverability in a Digital and Social World. Two fairly new companies, Jellybooks and Readmill, talked about how they tackle the issue in their own ways. … [Read more...] about Digital and Social Book Discovery
Last night's NYU Media Talk was informative, and one of the most entertaining talks I've attended. The topic was on social content, and how social media affects publishing. It was moderated by New York Times Media Equation columnist David Carr, chief strategist and editor-at-large for WaPoLabs Rob Malda, editorial director for Flipboard Josh Quittner, and editor-in-chief of … [Read more...] about NYU Media Talk: Social Content, What’s Working? What’s Not? What’s Next?
Yeah I saw The Social Network. I pretty much had to. I've been on Facebook multiple times a day, almost every day for the past five years, so you see, given my current addiction, I had no choice. It was a really well-done movie, and it's received a lot of critical acclaim. But looking at it from a publishing perspective, which is how I'm starting to see everything these … [Read more...] about The Social Network